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Xiaomi has decided to release the new Xiaomi 12 flagship machine on December 28, during which time Lei Jun and Xiaomi executives are constantly warming up the new machine, and also released a lot of news related to it.
What people did not expect is that Xiaomi 12 will be equipped with another self-developed chip, which shows that Xiaomi will go all out in the high-end market industry. What kind of chip product is this? Xiaomi has been doing high-end for a while, has it become?
Lei Jun's public voice is related to Xiaomi's self-developed chip
Xiaomi's mobile phone market share has ranked third in the world, once surpassing Apple to become the second in the world. This is undoubtedly a very bright performance of Xiaomi in recent years, and Xiaomi has been making progress.
Take the upcoming Xiaomi 12, from the information that has been officially announced and exposed, Xiaomi has achieved many self-developed scientific and technological achievements on this mobile phone.
Xiaomi Mi 12 is a small-screen flagship created by Xiaomi, which needs to be put into various flagship configurations in a limited space. Other mobile phone manufacturers may do subtraction, but Xiaomi has chosen multiplication, while retaining the flagship function, the small screen configuration has been fully upgraded. Lei Jun said that this is the sincerity of rice noodles and the determination to impact the high-end.
Xiaomi has also been entering the high-end market for some time, and has continuously released a number of high-end flagship products. Since you are determined to be high-end, do it thoroughly.
Xiaomi has changed the way of purely relying on the procurement of chip parts in the past, this time it will be equipped with a new core self-developed chip on the Xiaomi 12 mobile phone, which will be the third self-developed chip of Xiaomi after the surging S1 and the surging C1, which is named the surging P1.
On December 24, Lei Jun publicly released a voice related to Xiaomi's self-developed chip. Lei Jun said that Xiaomi's third self-developed chip surging P1 charging chip has come, and the industry has realized the "120W single cell" charging technology for the first time. The thin and light fuselage takes into account both 120W fast charging and large battery capacity to fill the gap in the industry.
Judging from Lei Jun's description, it can be known that Xiaomi's third self-developed chip is a charging chip, which is suitable for improving the charging efficiency of Xiaomi 12 mobile phones.
120W fast charging has been practically used in domestic mobile phone manufacturers, and the MIX 4 full-screen mobile phone released by Xiaomi before also supports 120W fast charging.
But unlike this, the Xiaomi Mi 12 uses a single battery, while the MIX 4 is a dual battery. That is, it is made of two batteries spliced together, because the size of the mobile phone is large, and it can accommodate dual batteries while also taking into account the 120W charging power technology.
But the size of the Xiaomi Mi 12 belongs to the small screen flagship, and in order to achieve the golden ratio feel, the size is compressed to 6.28 inches. Such a size configuration, but also want to cram more flagship functions is not easy, it is likely to be large battery capacity, abandoning fast charging technology.
But Xiaomi did not compromise to the difficulties, not only conquered a series of problems, but also spent hundreds of millions of dollars to create a surging P1 chip, so that small-size mobile phones also achieved 120W charging technology, but also retained a large battery capacity.
According to Lei Jun, this technology fills the gap in the industry, and it seems that this is indeed the case. Mobile phone manufacturers who previously adopted 120W charging technology were basically dual-cell, or single-cell but could not achieve 120W fast charging, generally at 66W.
Has Xiaomi done high-end?
Among domestic mobile phone manufacturers, Xiaomi's performance is undoubtedly very eye-catching, but there are still many people who complain that Xiaomi is an "assembly factory", which means that it does not have its own core technology. But now, Xiaomi has brought one self-developed chip after another, and now it is the third one, and I believe that the future will bring more self-developed chip products.
Even if it is not the integrated SOC that everyone pays attention to, as long as it is a self-developed chip, it is worthy of recognition. With the blessing of self-developed chips, Xiaomi's flagship products may be supported by more consumers.
The main purpose of Xiaomi's self-developed chips is probably to better impact the high-end market, with the support of self-developed chips, Xiaomi's release products will also be more confident and confident. Xiaomi, which is already the world's top three, has it become high-end?
To know that Xiaomi has been doing high-end for nearly two years, from Xiaomi 10 to Xiaomi 12, during which some high-end flagship products such as Xiaomi 11 Ultra, Xiaomi MIX FOLD, Xiaomi MIX4 and so on are interspersed, under the layout of these high-end mobile phones, the Xiaomi high-end market has already had a place.
From the perspective of products, Xiaomi has a diversified category layout, which is worthy of recognition, facing the high-end to meet the needs of many consumers.
However, in terms of quality control, Xiaomi needs to be strengthened. Leaving aside whether there is a problem with the product, in fact, it can be seen from the product pricing, and the pricing of a product has a great relationship with its own hard power.
For example, Xiaomi's first folding screen MIX FOLD started at 9999 yuan when it was first released, and now it has dropped to 6999 yuan, down 3000 yuan. There is also a MIX 4 when it was first released, starting at 4999 yuan, and now you can get a variety of coupons for 3699 yuan.
The product drops so quickly, is it the performance of high-end flagship mobile phones? This makes consumers who grabbed the first launch think. If it is a mobile phone with good quality control, I am afraid that it will not only not drop in price, but also continue to be snapped up and appreciated.
So xiaomi to do high-end still has a way to go, when there is confidence like Yu Chengdong repeatedly shouted at the press conference "far ahead of peers", then xiaomi high-end is counted.
summary
Lei Jun publicly announced that Xiaomi will release a third self-developed chip. As a chip product for the field of charging technology, its emergence can improve the efficiency of domestic mobile phones in charging. With the accumulation of these technologies, it is believed that Xiaomi will make greater breakthroughs in the high-end mobile phone market and truly win the recognition of high-end consumers.
What do you think about Xiaomi's third self-developed chip?
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