Keep pace with the times to see Chang'an
Photo: Half summer
Edit: Mei Mei
At the 6th Fan Ceremony of Changan Automobile, Changan released a new service brand called UNI Service. At first hearing this name, I thought it was to further emphasize the exclusive sense of honor of UNI series owners and separate it from ordinary Changan passenger cars. The result is not that UNI Service's service targets will be expanded to all Chang'an brands.
Do you know how many owners of all changan brands are? As early as May this year, Changan Automobile held 20 million vehicles off the production line (only referring to Chinese brand cars), which means that UNI Service is a big project, not only the number of customers is very large, but also the structure is also very complex. Unlike other large state-owned automobile groups that rely on commercial vehicles and joint ventures to support their performance, Changan Automobile's core competitiveness is displayed in the 100,000-class passenger car market , behind these family cars, there are a variety of changing consumer demand.
With the advent of the wave of rejuvenation, Changan Automobile's choice is to take the initiative. From the renewal of the Changan CS75 PLUS in 2019, to the later UNI-T, UNI-K listing, as well as the hot sales of the second-generation CS55 PLUS, and the long-awaited car UNI-V. You have to say that Changan Automobile is stepping on the idea at the product level, which is not too aggressive and breaks the moderate and conservative routine.
Therefore, although Chang'an often flaunts its industrial history of more than a hundred years, it is very open in catering to the needs of young people, never relying on the old to sell the old, pretending to be sophisticated. Such logic is reflected in one session after another of the Chang'an fan festivals with service as the core - both dry goods in terms of policies and the elevation of the tone of the atmosphere.
Every fan festival, the main speaker who meets with Changan car friends is the manufacturer's big BOSS, including the dry goods policy on UNI Service this time, which is also personally introduced to everyone by Wang Jun, president of Changan Automobile, from the reception process of a sales consultant, to the planning of the "second-hand car business center", and the upgraded version of the "five commitments" regulations, Mr. Wang explained one by one at this ceremony, each work has a clear quantity planning and time node.
After understanding these, Xiaobian understood why a Chang'an dealer friend always "complained" to me before, saying "Chang'an dealers are not easy to do, ask for more!" ”
These details are not enumerated, if you are a Changan car owner or ready to become a Changan car owner, you can go to the Internet to search for yourself. Next, we talk about the deep logic of Changan's series of operations, or the value of UNI Service to Changan Automobile.
In the past, when talking about "service", many people can only think of it as a car repair to do maintenance; the more demanding, hope that the salesman reception is more warm and thoughtful, spoil you out of the VIP level - but if you talk about "service" with young people, they care about it, do you understand me? Understand me to play together; do not understand my words, the circle is different, do not have to force, this is a kind of emotional communication.
Want to feel the tone of UNI Service more intuitively? According to the fan ceremony, UNI Service has added three new service formats: brand experience space, workshop and self-made space.
We recently went to Chongqing Guanyin Bridge, we saw the brand experience space, you can drink coffee, do parties, take children to play, proper leisure station... After buying more than 100,000 Changan cars, shopping can shop for superiority, this value-added service do not white do not want it!
The creative workshop is an upgraded version of the space, which can wash and beautify the car; the self-made space is positioned as a vehicle modification center, attracting a personality car player.
Therefore, as long as you sell up and dare to break the circle, you can also create a new force.
Putting aside those rules, what does UNI Service want to do? It wants more people to understand that service is not just an oil-stained mechanic, nor is it just a sales consultant's booing and greeting, a sense of security of "I understand you, I have always been there", and a sense of superiority of "I am the owner of Chang'an, so I am spoiled".