Recently, the 11th National Congress of the China Federation of Literary and Art Circles and the 10th National Congress of the China Writers Association were held in Beijing, and General Secretary Xi Jinping attended the opening ceremony of the conference and delivered an important speech. Xi Jinping pointed out: "When culture is prosperous, the country is prosperous, and if culture is strong, the nation is strong." The vast number of literary and art workers should enhance their cultural consciousness, strengthen their cultural self-confidence, and use the cultural creation of unremitting self-improvement and virtue to display the new atmosphere of Chinese literature and art and create a new glory of Chinese culture. ”
As one of the "Top 30 National Cultural Enterprises", OCT Group has cultivated a cultural industry cluster covering many business sectors such as cultural tourism, culture and art, and cultural performance in the new era around the overall requirements of promoting the high-quality development of the cultural industry in the new era, and with the innovative development mode of "culture + tourism + urbanization", and contributed to the "OCT practice" in the development of literature and art in the new era.
Deeply cultivate cultural performances and promote the integrated development of cultural tourism
Innovation is the life of literature and art. "The vast number of literary and art workers must persist in being upright and innovative, and use the fine works that keep up with the times to open up a new realm of literature and art." It is understood that in recent years, OCT Group has continuously promoted the coordinated development of "culture + performing arts" in the mode of cultural tourism integration, and launched many high-quality masterpieces.
In Yunnan Province, which is extremely rich in ethnic cultural resources, OCT Yunnan Cultural Investment Group has concentrated on the high integration of local ethnic culture and tourism, and innovated to create many high-quality performing arts plays such as "Ashima", "Bird", "Dream Tengchong" and so on, with an average annual performance of more than 3,000 performances and an annual audience of more than 1.2 million people. The folk song and dance programs "Golden Bird and Silver Bird Flying" and "Happy Lahu" created and participated in by the Yunnan Provincial Song and Dance Theater, a subsidiary of OCT Yunnan Cultural Investment Group, were unveiled at the opening ceremony of the 15th meeting of the Conference of the Parties to the United Nations Convention on Biological Diversity (COP15) held in Kunming in October this year, showing the charm of Yunnan national song and dance art in front of the world. At the same time, the large-scale national dance drama "Ashima" was selected into the "100 Years and 100 Pieces" traditional boutique rearrangement plan of the Ministry of Culture and Tourism; the modern folk dance "Quail" won the expert award of the highest achievement in China's professional dance art - "Lotus Award".
Stills from the large-scale folk dance drama "Ashima"
In terms of cultural "going out", OCT has made concerted efforts to develop and fulfill its mission. The large-scale song and dance epic performance "The Smile of Angkor" created by OCT Yunnan Cultural Investment Group has been rated as a key project of cultural "going out" by the five ministries and commissions of the state for 10 consecutive years, and a key project of international cooperation in the cultural industry and tourism industry of the "Belt and Road" in 2019 by the Ministry of Culture and Tourism, becoming the first foreign resident performance program of state-owned literary and art academies in Yunnan Province and even the whole country to "go out". It is reported that since the performance, "Angkor's Smile" has been performed more than 3,600 times, receiving more than 2.5 million audiences from more than 50 countries, effectively driving Cambodia's tourism market and employment prosperity, and becoming a national cultural "business card" to promote Sino-Cambodian exchanges.
Stills from the large-scale song and dance epic performance "The Smile of Angkor"
2021 is the centenary of the founding of the Communist Party of China, and OCT has also presented the centenary of the founding of the Party with many literary and artistic masterpieces, inheriting the red gene. Since the beginning of this year, OCT Yunnan Cultural Investment Group has created large-scale acrobatic stage plays such as "Nie Er", vocal suite "Long March Suite Song" and other red classic stage plays, as well as anti-war theme TV dramas such as "Forging Knives", of which "Nie Er" was selected as the recommended play of the Propaganda Department of the Yunnan Provincial Party Committee, the Organization Department of the Provincial Party Committee and the Provincial Federation of Trade Unions for "Celebrating the 100th Anniversary of the Founding of the Communist Party of China". In addition, OCT's Happy Valley Group has created a red education live performance base to bring new experiences to tourists, and launched 6 real-life performance products such as "Tunnel Warfare" to inherit the revolutionary spirit, while Jianmenguan OCT excavated local red culture, Shudao culture, history and culture to create the country's first real-life cliff lighting performance show "Jianmen Long Song".
In the process of promoting the development of literature and art, OCT has constantly innovated and changed, innovated in the content of performing arts, and diversified the development of performance forms. China's first reality experience drama "Anren Today" produced by Anren OCT combines the history and culture of Anren Ancient Town, breaking the traditional performance mode and bringing visitors an innovative immersive real-life performance experience. Beijing Happy Valley's large-scale oriental mythological show "Golden Face Dynasty" has undergone four revisions and upgrades since its performance, and pioneered a new model of cross-border integration of concept museums and cultural performing arts.
Stills from the large-scale oriental mythology show "The Golden Mask Dynasty"
Promote literature and art to benefit the people and empower people to have a better life
"Originating from the people, serving the people, and belonging to the people is the driving force for the prosperity and development of socialist literature and art." With the people as the center, OCT has created a rich variety of public art and cultural activities, promoted the quality and efficiency of public cultural services, and met the spiritual and cultural needs of the people.
Oct has a wealth of public art exhibitions, creative markets and other public activities, so that culture and art continue to enter the public life. The urban public space represented by the OCT Contemporary Art Center (OCAT) is an effective carrier for OCT to carry out public education. It is reported that the "Flying Machine - OCAT Biennale 2021" jointly sponsored by OCAT Shenzhen Pavilion and Hua Art Museum recently opened in Shenzhen, bringing the public an immersive art experience of changing scenery step by step. At the same time, public art activities such as the 6th OCT Phoenix Flower Carnival, the 4th Red Maple Carnival of "Chasing Maple Bar Blue Whale Man", and the "2021 OCT-LOFT Public Art Exhibition - Open Windows" also brought wonderful cultural and artistic feasts to the citizens of Shenzhen, Nanjing and other cities this year.
"Flying Machine - OCAT Biennale 2021"
During this year's National Day, the special program of the Biodiversity Conference of the Central Radio and Television Corporation "Return to the Jurassic - Yunnan Lufeng Dinosaur Fossil Scientific Expedition Excavation" large-scale live broadcast activity also entered the Lufeng World Dinosaur Valley, a scenic spot under the Yunnan Expo Group in OVERSEAS China, to conduct a panoramic real-time report on the whole process of dinosaur fossil excavation, excavation and protection, and present the mysterious dinosaur fossil and archaeological process for the audience.
Based on excellent traditional culture, tell Chinese stories well with original IP
"The vast number of literary and art workers must have the confidence and ambition to inherit the changes of hundreds of generations, and create more excellent works that highlight China's aesthetic interests, disseminate contemporary Chinese values, and reflect the common value pursuit of all mankind." OCT continues to create high-quality cultural tourism IP with excellent traditional cultural elements, and tells the Story of China to the world. The original IP "Little Cool Hat" created by OCT Culture Group is a typical representative of it.
"Little Cool Hat" IP is based on traditional Chinese Lingnan culture, with Guangdong intangible cultural heritage "Hakka Cool Hat" as the cultural carrier, combined with modern towns and pastoral life to create, since its birth in 2016, has formed a variety of art works such as picture books, novels, radio dramas, TV animation, VR movies and so on. Among them, the "Little Cool Hat" series of animation films has been strongly recommended by the State Administration of Radio, Film and Television with the theme of "Guarding the Natural Homeland", and has won many domestic and foreign awards such as the "Excellent Animation Work Award of the State Administration of Radio, Film and Television" and the "Best Children's Film Award of the 14th Canadian Chinese Film Festival", becoming an example of spreading Lingnan culture and telling Chinese stories well.
The third season of the Little Cool Hat series "Little Cool Hat 3: The Adventure of white dolphin bay"
In addition, OCT Group's enterprises have also created a number of original IPs with distinct Chinese characteristics, such as "Big Blue Whale", "Hilarious Two Sisters" and "Hercules Liao Liao", creating a more known Chinese cultural image. Focusing on the original IP "Big Blue Whale" with Nanjing regional characteristics, NANJING Happy Valley, a theme park under OCT, plans to hold activities such as the "Blue Whale Music Festival" to tell the story of Nanjing with IP; and the original IP "Hilarious Two Sisters" created by OCT Culture and Tourism Technology Group, while transmitting joy, also sows the "seeds" of civilized tourism, and the series of promotional videos around its civilized travel series were selected as "2020 Civilized Tourism plus points for China" sponsored by the Department of Market Management of the Ministry of Culture and Tourism and undertaken by China Tourism Newspaper. Excellent case. In addition, the "Twenty-Four Histories of the Present Commentary", jointly published by oct culture group and Chinese culture promotion association, has also achieved national IP landing, which is bringing new vitality to traditional classics.
Relying on the national culture to develop festival IP and create Chinese cultural influence is also an important way for OCT to tell Chinese stories. In Yunnan, OCT has dug deep into the traditional festivals of the Yunnan nationalities, and built the "Dali March Street Festival", "Dehong Songkran Festival" and "Weishan Torch Festival" into cultural tourism festival IP with international influence. It is understood that the "2019 Yunnan Weishan International Torch Festival" held by OCT Yunnan World Expo Group was exposed by 194 million person-times, which not only effectively enhanced the popularity of many linkage scenic spots such as Kunming Palanquin Mountain and Lijiang Laojun Mountain, but also made Chinese national traditional culture on the world's frontier stage, injecting strong momentum into Yunnan's promotion of global tourism brands.
"Culture is the spiritual lifeblood of the nation, and literature and art are the clarion call of the times." OCT Group firmly adheres to cultural self-confidence, inherits the national spirit, and is using the power of cultural tourism integration to create more and better outstanding literary and artistic works that meet the needs of the times, help promote the prosperity and development of socialist cultural undertakings, and write the answer sheet of cultural tourism central enterprises in the magnificent journey of the great rejuvenation of the Chinese nation.