Recently, the Cinch brand commissioned us to create an advertisement about Christmas and New Year, using a laser projection system to project their "Cinch" brand logo and a purple laser beam with Christmas messages onto the National Lift Tower in Northampton, UK, which is the tallest test centre in the UK at 127 metres.
The laser projection system of the KVANT Cowante Laser projects laser beams from Franklin Park Stadium, a stadium in Northampton, England, and home to the Northampton Saints rugby team. From inside its fan zone, we installed equipment in a temporary location to provide the required height and public safety, taking full advantage of the tower's length up to a projection distance of 250 meters.
Where does the outdoor marketing of the Cinch brand take place?
Through large outdoor advertising lasers, the Cinch brand has been able to reach customers throughout the town of Northampton, including passing traffic, and provide them with Christmas and New Year information at the same time.
What equipment do we use? And how do we do it?
For this project, we installed a KVANT Spectrum 30W LD outdoor laser light in a custom-built outdoor laser all-rounder enclosure that uses a built-in thermostat to keep the device running at optimal operating temperatures day and night. Our Spectrum Series laser lamps stand for power, precision, robustness, cutting-edge technology and top-notch features that are unique! During Christmas 2021, we used this laser projection system to project the "Cinch" brand logo and Christmas/New Year message onto the National Elevator Tower in Northampton, UK, where thousands of people can see it on this iconic northampton.
In addition, the project used The American Pangolin Company's Beyond Ultimate Laser Show Creation Software to program laser graphics and provide model renderings before the scene and then edit it on the spot to fit the projection surface.
There is a great feature in the FB4 laser lamp controller connected to the KVANT Cowant laser lamp called autoplay, where you can recall the content that has been exported to the laser projector that you have previously created, in this case, upload the "Cinch" content and Christmas/New Year messages to the KVANT Kewant Spectrum 30W LD laser and set a daily or weekly schedule, it will turn on and off at the desired time according to the exact schedule you set.