In order to seize more market share, many car companies can only continuously increase investment in research and development to enrich the production line and win the favor of many consumers. In the face of the new competitive situation, FAW Audi is taking precautions and setting its sights on the future. In view of the fact that the new energy movement is booming, it will cater to the latest changes in market demand and open up new strategic decisions. According to sources, FAW Audi is about to invest 15.8 billion yuan to open a new factory, not only to achieve a comprehensive industrial upgrade, but also to build new cars with large-scale, refined, and scientific and technological ideas. It is reported that the plant will start construction in the Changchun Automobile Economic Development Zone in Jilin Province, which will surely arouse the attention of the outside world.
The highlight of the new car is not only the huge investment, but also the charm of science and technology. The project will introduce a PPE high-end electric vehicle platform, which was jointly developed by Audi and Porsche, focusing on the luxury field. After all, with the increase of economic income, the demand for luxury cars in China has become more and more intense, and the top three BBA players occupy the head traffic, and the share is rising steadily, and almost every new car will trigger a rush to buy. However, after the arrival of the new energy tide, Audi, like many traditional car companies, has been continuously impacted by emerging car-making forces, struggling in the difficult transition period and unable to find a breakthrough for a long time. Whether it is the Mercedes-Benz EQ series, or the BMW iX and Audi e-tron families, the market feedback is quite general, and it cannot help the top three to maintain a leading edge in the new energy war.
In fact, Audi has a lot of pressure, and in the transition to new energy, it has not come up with eye-catching new works, and its popularity continues to decline. However, the domestic car-making forces continue to advance upwards, and Hongqi has attacked the city strategically in the field of traditional fuel vehicles, and its share has risen rapidly. Weilai, ideal and other car companies have successively broken through the 300,000 yuan mark, in the high-end electric vehicle market to seize the lead, in the face of the BBA top three are not left behind, and even in terms of sales in a leading position, recognized by many young people. In addition, Xiaopeng Automobile is also continuing to impact the higher level, and Gaohe Automobile directly breaks the ceiling of domestic electric vehicles with HiPhi X and directly rises to the 800,000 yuan range, which is a huge challenge for Audi and other car companies.
FAW Audi wants to build a new plant that can produce 150,000 electric vehicles per year for 15.8 billion yuan, but in fact, production capacity is not the key, how to open sales channels is the focus that FAW Audi should consider more. In order to gain consumer attention, it plans to launch three new cars in the early stage, creating gimmicks in the momentum. Among them, the Audi A6L e-tron (eQ5) and Q6L e-tron Sportback (eQ6) will focus on pure electric SUVs, while the E6L Limousine will emerge in the pure electric car segment. If the three cars enter the mass production stage, it will set off a wave in the market, which is expected to help FAW Audi find a way out in the new energy war.
Although the specific data of the other two models has not yet been exposed, some of the parameters of the E6L have been revealed in advance. The car will be able to travel up to 600 kilometers in the mileage, this data can only be said to be decent, in the current view of the attraction are more general, it is estimated that in the future if the long-lasting version of the model can not be launched, then the market prospects will be greatly reduced. However, it will support the super fast charging function, which can be replenished from 5% to 80% in less than 25 minutes, which is also a disguised compensation for the defect in the cruising range. Individual models will use Audi's long-known four-wheel drive system, which goes without saying a lot about driving experience. The vehicle wind resistance coefficient is as low as 0.318Cd, and the minimum acceleration of zero hundred kilometers is only 5.7 seconds, and the driving experience is more pure and powerful, and the sense of control is very good. Its trunk usually has a capacity of 550L, and the storage capacity is considerable compared to many opponents. Its appearance is still worth looking forward to, and it may bring new surprises.
Due to factory construction time and production line layout, it is expected that the above three new cars will only be mass-produced in 2023 at the earliest. How the market situation will change at that time cannot be predicted by anyone now. Now the automotive industry is gradually moving closer to mobile phones and other FMCG products, and the frequency of replacement is gradually accelerating. Many people like to buy new models to taste when buying cars, and perhaps this psychology can help Audi's new cars win the generosity of some people in the early stage. Of course, as mentioned above, there are certain shortcomings in the mileage of new cars, and FAW Audi needs to make targeted adjustments to this in the later stage.
In fact, the reason why Audi is willing to spend such a huge price is mainly to create several mainstream new cars and continue to occupy an advantage in the sales war. Especially in the field of pure electric vehicles, its influence has gradually declined, and many emerging car-making forces continue to compress the living space, and consumers often selectively ignore it when buying a car. Not only FAW Audi, but also many traditional car companies need to make timely adjustments according to changes in the situation and demand, so as not to be overwhelmed by the tide of the times.