I agree with this point of view, this is the essence of business, if you can't fight with competitors for brand effect, then fight for price! Because only enough shocking prices can really go out of the circle! Either it is very high, and then it will be reduced to a dimensionality strike; or it will tear open the gap in the market by low prices! It's all a means of doing business!
Don't think that in the technology digital industry, Lei Jun is the most godly person, I think in the Chinese market, Glory can take over at that time, before glory and LeTV mobile phone debut also let the entire mobile phone market scared, of course, there are mobile phone manufacturers perform well, such as Meizu mobile phones! Later you see that relame and iQOO are not born an excellent cost-effective mobile phone?
It's just that Xiaomi started relatively early and occupied the advantage, but unfortunately Meizu did not grow up quickly and become the top pillar of the Internet mobile phone brand, if Meizu and Xiaomi are equal, it will be fun now!
Meizu but to the beginning, in fact, the reduction of dimensionality is the best way to move, if forced to have no way, it is estimated that many people are not willing to tear open the gap in the market in a low-price manner, in the early days of the Chinese market, many manufacturing industries lack strong marketing planning capabilities, will find that they can only follow some brand enterprises behind, to the road of imitation; but with the rise of the e-commerce industry, with the birth of many marketing planning companies!
It also allows many national enterprises, so that many Chinese enterprises have risen rapidly, to the main force of domestic consumption, and even exported overseas, such as Yang Garnet in the mobile phone industry to help Huawei expand the high-end market through his own marketing capabilities, and help Xiaomi also create a Xiaomi 10 high-end mobile phone!
Of course, Xiaomi has just begun to debut or have a lot of marketing capabilities, such as the first person to sell mobile phones on the Internet, to create a sense of participation in the marketing strategy, to create a hunger marketing strategy (whether it is hunger marketing or not, but the reality is that it looks like hunger marketing in the outside world!). Xiaomi has a market position in the Internet field, and then begins to expand to the offline retail market and expand to other products in the ecological chain, allowing Xiaomi to achieve the expansion of horizontal product categories and the development of vertical marketing depth!
But then again, Xiaomi can become the world's second mobile phone industry, can become the youngest 500 companies, become the fastest in Beijing to settle in the North Drift, or two brushes, this success is indeed difficult to have a second person! So if there is no millet, then other mobile phone manufacturers are not developing so fast, and the development process of the smart phone industry may be at least slower than 3-5 years!
Because the development speed of millet is fast enough, it has caused the development rhythm of the entire market to accelerate, which is what we should see clearly, how do you see it, welcome to pay attention to my entrepreneur Li Meng and I communicate together!