The price is "two skins", and the two-dimensional code chaos on the bottle should be treated

"Sweep a sweep has a surprise", "scan the code to check the price", "scan the code to trace the source"... Nowadays, the packaging boxes of various types of goods usually have such a scan code prompt. However, the reporter's investigation found that the two-dimensional code of some alcohol products has a "doorway", not only the scanning code price is dozens of times the actual price, and even the scanning code price can be arbitrarily customized and modified. (Beijing Daily, October 22)

By scanning the code, you can query the price of the goods, in fact, not only appear on the bottle, all kinds of goods such as clothes, footwear, jewelry, etc. are pasted with two-dimensional codes, you can check the authenticity, check the price, greatly convenient for consumers. However, some merchants do aim at this point, make a fuss about the "code", and customize the scan code information through some technical means to increase the price of the goods swept out, and the scan code price even reaches dozens of times the actual price.

There is a demand for the market, on the one hand, some consumers think that the high price of gifts has face, the high price of the sweep out greatly satisfies the vanity of consumers, so the high price on the design code is used to attract consumers to buy and then increase the sales of goods; on the other hand, the two-dimensional code production on the wine product is not troublesome, there are various types of marketing companies to provide two-dimensional code design and production services, not only the process is simple and the service fee is low, the survey found that Manufacturers or merchants only need to spend 6600 yuan to make a price check QR code for 100,000 bottles of wine.

In fact, this kind of goods wrapped in two skins of price for sale, what attracts consumers is not the quality and price of the goods themselves, but the two-dimensional code that can sweep out the high price, which not only violates the original intention of consumption, but also causes the merchant to take a crooked path similar to the customized two-dimensional code, rather than improving the competitiveness by improving the quality of their own goods. The price scanned out of the code can be fake, so is it possible to query the authenticity of the two-dimensional code? In the long run, it is bound to cause chaos in the market order, and it is consumers who will eventually be harmed.

Some lawyers said that similar to the situation that the price of the scan code is dozens of times the actual price, it has been suspected of misleading the price. It is hoped that the relevant departments will control the chaos of price "two skins" and two-dimensional codes that appear in various types of commodities as soon as possible, not only to restrict the manufacturers and merchants who use the price "two skins", but also to regulate the marketing industry that provides two-dimensional code customized services and issue unified standards. Consumers should also correct their mentality, after all, they are buying goods, not QR codes on goods. It is hoped that the two-dimensional code on the product is a two-dimensional code that really reassures consumers and relieves them, rather than the "two skins" that disrupt the market order. (Zhang Shuo)