Skyworth and BMW launched a series of complete sets of home appliances, BMW elements into the home appliance design

Domestic technology brand Skyworth recently cooperated with bmw group design center to launch the "Skyworth BM series complete sets of home appliances", BMW design essence of the double kidney grille, leather touch, iDrive knob and other elements skillfully integrated into the home appliance design, while showing the texture of science and technology, from the design aesthetics, humanistic care, artistic value and other new dimensions to redefine home appliances.

In the past few decades, color TVs, ice washing, range hoods and other large home appliances have completed the increase in volume, forging a number of excellent national home appliance brands, and Skyworth, which has been deeply cultivated in the home appliance market for more than 30 years, is one of the representatives. With the advent of the tide of the rise of domestic products, consumers' home appliance consumption concept has also undergone major changes: from the preference for diverse functions and various applications, to the direction of intelligent convenience, explosive appearance, and more integration with home design.

Insight into this change, Skyworth absorbs more artistic elements from excellent brands in different industries, and integrates them into the design of home appliances through aesthetic design and human care, while showing the connotation of the brand spirit, matching the increasing needs of users. On this basis, Skyworth and bmw, a big name in the automotive industry, cooperated for the first time to launch the "Skyworth BM series complete sets of home appliances". The set of home appliances include OLED TV, refrigerator, washing machine, air conditioner, range hood 5 categories of products, in the design of the single product are deeply integrated into the "BMW characteristics": OLED TV bottom frame atmosphere light light effect with a sense of wisdom, and BMW taillight bumps are cleverly associated; washing machine and BMW iDrive knob, using diamond cutting texture, central manual rotation plus touch screen design, combined with the comprehensive beauty of intelligence and craftsmanship The refrigerator and washing machine cleverly borrow the leather touch design of BMW's high-end models to add texture and achieve waterproof and mildew-proof. In addition, the detailed design of the refrigerator door is also the same as the curved surface, routing and texture of the car. The air conditioner inherits the car star drill air outlet, enjoying constant temperature comfort, while the edge and surface treatment inherit BMW's flow line sculpture. The suction hood air intake design adopts the classic double kidney grille shape of BMW car design to create surging suction. These designs are successfully crossed out of the circle by incorporating BMW design elements, so as to achieve a clever integration.

It is reported that the "Skyworth BM series complete sets of home appliances" is the result of the cooperation between Skyworth and BMW's strongest design lineup. Previously, Skyworth's "National Industrial Design Center", which has won the German Red Dot Award, the German IF International Design Award, the Japan G-Mark Design Award, the American IDEA Excellence Award and other awards, participated in the design of the project. Previously, Skyworth had launched the first and second generation skyworth complete sets of home appliance projects, accumulating valuable design experience. The BMW Group Design Center sent designers from China, Germany and South Korea to participate in the whole process.

A set of comparative data shows that it is not easy to break down barriers across circles: the design cycle of traditional home appliances is about three months, but the pure design stage of Skyworth BM series has more than half a year. In addition to integrating bmw's appearance and detailed experience, Skyworth BM series inherits skyworth's home appliance interconnection technology accumulated over the years, and uses technical applications such as artificial intelligence and intelligent interactive control to meet the needs of all scenes of the family. By improving the aesthetic index of the product and realizing the "top match" of intelligent interconnection in terms of function, "Skyworth BM series complete sets of home appliances" has formed a unique product recognition and promoted the upgrading of skyworth brand.

Text/Beijing Youth Daily reporter Zhang Qin

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