In the old saying, "the land is not three feet flat" in Guizhou, there are many mountains since ancient times, and transportation is inconvenient. Nayong Tianhe Experimental School is located in the center of Nayong County, Bijie City, and in 2020, the children of the relocation site began to go out of the mountains and spend their primary school careers here. Today's traffic is no longer difficult, the roads are busy, and the school gates are bustling with students in the morning and evening. Principal Peng Ying looked in her eyes, but there was no hidden worry, the environment between the county town and the mountain village was hugely different, and the traffic safety of the children going to and from school every day had been hanging in her heart.
To her surprise, in September this year, the 2021 "Guangqi Honda Dream Children's Road Safety Public Welfare Activity" (hereinafter referred to as "Dream Children's Walk") entered the campus and brought interesting and practical traffic safety education courses to more than 1,600 children in the school.
Corner blind spot knowledge interaction
Not only in Guizhou, in 2021, Guangqi Honda's "Dream Child Walk" project has been further promoted to Hubei, Sichuan, Tibet, Chongqing, Guangxi and other larger regions of the country. From the "big hand in hand" traffic safety parent-child public welfare enlightenment in 2015 to the official upgrade of the "Dream Children's Walk" project in 2019, the continuous investment of GUANGQI Honda in the field of children's road traffic safety has shown a strong cumulative effect: in terms of content, the age-based courseware "resource package" has been upgraded, and the professional tutorial covers children and teenagers aged 3-12; in terms of organization, the "Trinity" teacher structure is perfect, and the "enterprise + public welfare organization + campus" combined teacher team fully supports the education front of schools and special stores In terms of practice, "key blossoming", comprehensive promotion, in-depth implementation area from first-tier cities to second- and third-tier cities, counties and townships, etc., "Dream Children's Walk" has so far entered North China, South China, East China and Central and Western China and other national regions, substantially improving children's road safety education and helping to achieve a "zero accident" beautiful society.
Sowing The Campus: From Liking "Tong Xingxia" to Becoming "Tong Xingxia"
Limiao Complete Primary School in Nanzhang County, Xiangyang City, Hubei Province, 1300 kilometers away from Nayong Tianhe Experimental School, where children are also facing the problem of travel safety. Because adults go out to work, children have to go to and from school on their own, or be picked up and dropped off by elderly grandparents.
"The children here have a weaker awareness of road traffic safety, and some don't even understand the traffic rules at all." Cai Chundi is a lecturer at Guangqi Honda's "Dream Kids" program, and she is also a mother. She knows that only by developing good traffic safety habits can parents feel at ease to let their children go out and experience the excitement of the world.
The campus is the main front of children's road safety education, and Guangqi Honda's "Dream Children's Walk" has continued to provide customized teaching courseware, professional teachers, safety knowledge books and teaching aids for schools for many years to help schools establish a normalized road safety education position.
Different from the "cramming" conventional teaching, the "Dream Kids" classroom perfectly integrates professional perspectives and immersive scene teaching, focusing on stimulating children's interest and initiative, so the "effect is doubled". Traffic police is the children's admiration and authority in their hearts, in the Nayong Tianhe Experimental School's "Dream Children's Walk" class, Bijie City Public Security Traffic Management Bureau police officer Xu Fei "appeared to say" traffic rules made the children deeply convinced, and the lecturer led the children to understand the common sense of traffic safety in a flexible and interesting form. Through the simulated driver's perspective, the children found that "there were so many places that the driver's uncle couldn't see when he turned the corner" and "After learning this lesson, he realized how dangerous his previous habit of crossing the road was."
Nayong Tianhe Experimental School dreams of children's classrooms
Li Ping, deputy principal of Li MiaoQuan Primary School, was impressed by the experience design of the "blind area uninhabited island": "Students personally sit on the car to experience it, see which places on both sides of the car belong to the blind area, I think this link allows the children to have an immersive feeling, which is very good." ”
"Only when you are seen is it safe; it is useful to understand it." With such a teaching concept, Guangqi Honda's "Dream Children's Walk" carries out "local" teaching on the basis of "age", and each station will teach children how to correctly avoid danger in combination with the characteristics of the local traffic environment. The novel activities also gave the children a lot of inspiration. Zhou Xiaodi of Nayong Tianhe Experimental School created a wonderful work: "I usually find many overloads when I am riding, and I want to remind drivers not to overload and tell everyone to cherish life and travel safely." Let's abide by the traffic rules together, so that we can walk to the right, do not run red lights, do not climb over the guardrail, know the danger, and avoid danger. ”
Painting of "Overloaded School Bus"
In addition to the rich classroom format, the famous "Tong Xingxia" has become an idol in the hearts of children: "Tong Xingxia especially likes to save children, do not let those monsters get close, I will grow up like Tong Xingxia, save children." 」 Through the development of the original animation IP of the safety ambassador "Tong Xingxia", Guangqi Honda has gradually strengthened the brand equity of safety education, and further enriched the resource form of children's teaching. At present, the animation of "The Fantastic Journey of the Child Walker", the science fiction story of "The Battle of the Gamma Star" and the Himalayan audio story have all been launched, which visualize, entertain and scenario the practical traffic safety knowledge. Children can learn road safety knowledge through wonderful dramas in their daily lives.
With the strong support of traffic management departments, China Automobile Center, public welfare organizations, and schools around the world, Guangqi Honda's "Dream Children's Walk" will continue to build a safety education position in more schools across the country and further build a campus traffic safety education system.
Special store relay: safe gas station, let the family grow together
"To live with a good person, like entering the room of Zhilan, and not smelling its fragrance for a long time, that is, dissolving with it." The impact of the environment on behaviour is profound, and in addition to schooling, families also play a key role in educating children about road safety. In 2021, while building a normalized safety education on campus, GUANGQI Honda's "Dream Kids Walk" also actively linked up with special stores across the country to carry out fun parent-child carnival activities to improve the road traffic safety awareness of parent-child families and create a "home castle" for traffic safety education.
In the Guangqi Honda Wuhan Longyang special store, the traffic police explained professional knowledge to the children, and the dream children's lecturers also set up interesting games such as "knowledge training factory" and "drunk driving experience", and based on the characteristics of Wuhan's traffic environment, a simulated driving experience area was set up to help children master traffic safety knowledge and safely cope with common road conditions; in the Guangqi Honda Chengdu Sanhe special store, the united Sanhe classic car museum created an interactive scene with a very car culture atmosphere for children, and the sense of experience was stronger.
Parents are a child's first teacher and have an important impact on children's safe travel and education. Guangqi Honda Parent-Child Carnival specially set up a parent-child interactive academy at the scene, so that parents and children can form a good safety education family atmosphere in the DIY car model cooperation, strengthen road traffic safety knowledge together, and develop good safety behavior habits.
Special store interactive carnival game session
"Parent-child carnival activities are not only fun, but also meaningful, especially as a reminder to parents that the awareness of safe travel that is usually easy to ignore is actually very important." A car owner's father has a deep feeling, "I hope to hold more similar activities to form a better social atmosphere, so that children can be subtly affected from an early age." ”
The person in charge of Guangqi Honda Sanhe Store said: "I am very happy to participate in the 'Dream Children's Walk' public welfare activities, and the special store also actively plays a role as a bridge for communication with customers, so that more families and children can understand and learn road traffic safety knowledge together." The special store has become an important force for the "Dream Children's Walk" to cover more families, and is a safety education front outside the campus, which will affect more people in the society and fuel the children's road safety education.
Special shop parent-child interactive academy
The "Outline for the Development of Chinese Children (2021-2030)" released this year points out that it is necessary to carry out safety self-care education, improve the safety awareness of children and their caregivers, help them master safety knowledge and skills, and cultivate children's safe behavior habits; adhere to the combination of school education with family education and social education; and create a safe environment for families, schools and communities that are conducive to children's growth.
In fact, Guangqi Honda's "Dream Kids" has made active practices at school, family and social levels over the years, with the consolidation of campus education as the core, and simultaneously extended to special stores and family education, which has industry-leading significance, and through steady accumulation, the influence of children's road traffic safety continues to expand.
Passing on the concept of safety, Guangqi Honda adheres to the goal of "zero"
Since 2007, Guangqi Honda has been adhering to the concept of "for the safety of all", actively carrying out the "Safe China Tour" traffic safety education activities, and with the goal of "educating a child, driving a family, and influencing the whole society", through the "Dream Children's Walk" public welfare project, it has continued to deepen the field of children's road safety education, gathered multiple forces, and worked hard to build a "zero accident" harmonious traffic society.
Poster for the road safety documentary "Toward Zero"
After years of development, the cumulative effect of Guangqi Honda's "Dream Child Line" has become more and more obvious: on the one hand, the upgrading of teaching resources, age-based courseware, supporting teaching materials, creative cartoon IP, etc. have accelerated the systematization, standardization and fun of the entire safety education curriculum. In 2020, the "Green Paper on Road Traffic Safety for Children in China" launched for the first time by joint scientific research institutions provides important references and suggestions for accelerating children's road safety education; on the other hand, the coverage of the activity has been expanded, and it has now entered the north, south China, east China, and middle china regions, and through nearly 700 special stores of Guangqi Honda, as well as more than 40 cooperative schools, it has achieved larger-scale crowd coverage, and online courses have covered nearly 200 million people.
Group photo of Nayong Tianhe Experimental School
Group photo of Li Miao Complete Primary School
Group photo of Guangqi Honda Chengdu Sanhe store
Group photo of Guangqi Honda Wuhan Longyang store
Moving towards "zero" and guarding a safe future. Guangqi Honda is promoting the sustainable development of children's road safety education projects through step-by-step and solid actions, and strives to unite the strength of all sectors of society, continuously broaden the road traffic safety public welfare circle, and strive to build a "zero accident" harmonious traffic society.