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The 605-year-old cheap shop will upgrade its stores and make efforts to "cross-border joint name"

author:Beijing News

Beijing News (reporter Wang Ping) On June 2, the Beijing News reporter learned from the 605th anniversary celebration of the cheap fang brand that this year, the brand stores under the cheap fang will upgrade the environment, services, dishes and other aspects. At the same time, Cheapfang plans to join forces with Guixiang Village, Tianfu, Xiangguizhai and Jingdong Mall to create a new track.

Jiang Xuan, secretary of the party committee and chairman of the board of directors of cheap fang group company, said that in 2021, cheap fang group will form a new management layout of "deepening reform, innovation-driven, four beams and eight pillars", of which "four beams" are "skills, brands, dishes, and services" four pillars of inheritance.

The Beijing News reporter learned that in terms of environmental upgrading, cheap fang group will focus on the rationalization of the layout of the dining table and the simple and fashionable decoration style. Among them, Cheapfang Group will build a "One Dragon + Jinfang" branch in the Guangming Lou area of Dongcheng District, which is also the first dual-brand store of Cheapfang Group. The first floor of the store is Jinfang snacks, and the second floor is Yitiao Dragon Restaurant. At the same time, Lili Bean Flower Village will also create a new store environment; the takeaway of Lao Zhengxing snacks will enter the store and open a snack counter.

In terms of business development, Cheapfang Group will continue to expand the group meal business this year and promote the integration of business formats. In the future, Cheapfang Group will also build a catering management system to realize centralized procurement of central kitchens and produce finished or semi-finished products on standardized assembly lines. At the same time, the use of high-tech instead of labor, including intelligent systems instead of orderers, cashiers and so on.

In addition, cheap shops have also begun to make efforts in cross-border joint names. On the occasion of the 605th anniversary of the birth of the brand, Cheap Fang launched the "605th Anniversary" joint product with Yu Xiaoxuan. Cheapfang said that this year, Cheapfang also plans to cooperate with Guixiang Village, Tianfu, Xiangguizhai and Jingdong Mall to create new products and new tracks.

Beijing News reporter Wang Ping

Edited by Qin Shengnan Proofreader Liu Baoqing

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