Cheapfang Mid-Autumn Festival for the first time to try three brands cross-border, at the end of this year, the double brand stores debuted

Beijing News (reporter Wang Ping) On August 10, the Beijing News reporter learned from the Cheap Fang Group that Beijing Cheap Fang Food Co., Ltd. released the Mid-Autumn Festival new mooncake gift box, trying the cross-border of three brands for the first time. At the end of this year, the first dual-brand store of Cheapfang Group, "One Dragon + Jinfang", is expected to meet with consumers.

In June this year, cheap shop group said at the celebration of its brand's 605th anniversary that this year cheap shop plans to join forces with other brands across borders. At the "Return of the National Tide, Tribute to a Hundred Years of Ingenuity" and the Cheap Fang Product Conference, 3 new products of the Cheap Fang 2021 Mid-Autumn Festival were released, which was the first time to try the cross-border of the three brands. The gift box tries to match tea with food and nutrition, and selects Wu Yutai's "Jasmine Cloud Needle" flower tea with mooncakes, realizing the cross-border attempt of the three brands of Cheap Fang, Yu Xiaoxiao and Wu Yutai, and enriching the consumer experience.

In addition, the Beijing News reporter learned that this year, CheapFang and its brands will be upgraded and expanded in terms of environment, business and cross-border. In terms of environmental upgrading, CheapFang Group will focus on the rationalization of the layout of the dining table and the simple and stylish decoration style. Among them, Lili Bean Flower Village will also create a new store environment; the takeaway of Lao Zhengxing snacks will enter the store and open a snack counter. Cheapfang Group has built a "One Dragon + Jinfang" branch in the Guangming Lou area of Dongcheng District, which is also the first "dual brand" store of Cheapfang Group. The first floor of the store is Jinfang snacks, and the second floor is Yitiao Dragon Restaurant. The store is expected to officially open by the end of this year.

In terms of business development, Cheapfang Group will continue to expand the group meal business this year and promote the integration of business formats. In the future, Cheapfang Group will also upgrade the catering management system and produce finished or semi-finished products on standardized assembly lines. At the same time, the use of high-tech instead of labor, including intelligent systems instead of orderers, cashiers and so on.

Beijing News reporter Wang Ping

Edited by Qin Shengnan Proofreader Li Shihui