The newly introduced CB300R is the 2021 model, produced by Honda in Thailand, is a complete large trade car, the main booking route is still in the Honda Zhongpai store, five books and new books can be booked.
On February 24, 2021, the official official announcement of the price of CB300R, 42,000 yuan. Of course, this comes from the official suggested retail price, which is really difficult for most people in the country to accept. Everyone still thinks that the price of this car is high, and 42,000 to buy a single-cylinder car is not in line with China's national conditions.
Now that the car has been sold for nearly a year now, as the only member of honda's five musketeers in the middle row who has not increased the price, how is his sales? Is it popular domestically?
Today we will talk about this topic
Before that, let's first review the relevant information of the domestic CB300R, the domestic current sale is the 2021 CB300R, the main feature of this car is high value, enough configuration, Honda, and the price is not cheap.
Parameter configuration:
As a single-cylinder small displacement priced at more than 40,000 yuan, this car is not particularly worth mentioning in terms of configuration, and even has no gear display. But it also has a similar level, even the 650cc model does not have such a thing - IMU sensor.
What's the use of this stuff?
This thing should be useful, such as helping to implement functions such as cornering ABS, but Honda has not described this function too much on its official website, so I dare not talk nonsense.
As for the engine, it continues the original CB300F and CBR300R, and even the data has not changed. The maximum power is 22.4kw/8000rpm, the maximum torque is 27.4nm/6500rpm, although it is an old machine, but there is still no problem in hanging the domestic single-cylinder 250-300cc engine.
And the curb weight of this car is only 145kg, maybe everyone has no concept of this parameter, we can understand it this way, KTM, which is known for its lightweight, his small displacement model 200DUKE has a 148kg curb weight, and Honda has a larger displacement and a stronger power OF CB300R, which can make the curb quality lighter than KTM, which is the main lightweight brand, which is a great thing.
What's more, it was 2017.
Yes, the CB300R is not actually a new car, the history of this car can be traced back to 2017, that will Honda launch a new design concept, called Neo Sports Café, what is this thing?
Honda interprets it as a concept that pursues the fundamental pleasure and beauty of riding.
The external performance is that the engine and frame are exposed in a wide range, and the round headlights look classical, but in fact they feel avant-garde and modern, so we can understand it as a new retro style.
The inner performance is that the car is light, easy to ride, and easy to control.
The first models to carry this style are the CB1000R, CB300R, and CB125R, and Honda's displacement structure of this full range of development has clearly told everyone that this is the direction of Honda's appearance in the next few years.
In 2019, Honda's Neo Sports Café style officially entered The country, and at the Shanghai Auto Show, Honda personally led a door to meet with everyone. At the end of 2019, the Neo Sports Café-style CB1000R and CB650R began to deliver cars, and domestic riders can also feel Honda's Neo Sports Café.
However, this time the introduction of only CB300R without a small displacement, although unveiled, but did not introduce. China is also one of the few countries in the world where Honda only introduces large rows and does not import small displacement models.
Why?
This starts with the failure of Honda's last small-displacement model, honda's last small-displacement model was the CBR300R, which is a small-displacement imitation racing model imported from Thailand's Big Trade, with a top price of 39800 yuan, which is not much worse than the Ninja 250SL at that time. However, the final sales volume was not bad, and the processing price of the last batch of cars was even only about 30,000 yuan (and even less than 30,000 transaction prices).
The original sin of selling this car badly is mainly twofold:
The first is the high price
Everyone knows that in 2015, the price of 39800 to buy four cylinders of Huanglong is almost the same, the gap between single cylinder and four cylinders is on the one hand, and the per capita consumption capacity at that time is on the other hand.
Secondly, it is because the product strength of competitors at the same level is too strong
With just a little extra money, you can buy the twin-cylinder Ninja 250 that crushes the CBR300R in all directions on the engine and parameters, and you can buy the cheaper and more fragrant Ninja/Z 250 SL without adding money.
This failure also made Honda distressed for a while, so in 2019 we did not see the CB300R enter the domestic market.
Because Honda itself knows that this small row of high-priced single-cylinder cars has no market in China, and it is losing money when it comes in.
So why did Honda still bring it in in 2021?
Because Honda felt that it had done it, or rather, this was actually another temptation, and after six years, Honda explored the domestic market again. If the CB300R sells well, it means that the domestic consumption capacity can be, and Honda will also import more Thai-produced small-displacement models in the future.
If the sale is as tepid as it is now, it means that Honda once again misestimated the perception of domestic consumers on honda's brand power, and the cutting and sharing of domestic small-displacement models to the big trade brand is much more serious than Honda expected, but unfortunately I do not know how Honda will face this situation in the future.
Because at the beginning I also guessed that this car should be able to have a certain sales, after all, it is the orthodox successor of Honda Neo Sports Café style, and 190s those are not a concept, there should be no shortage of buyers in the country.
However, a year later, my guess turned out to be wrong, and the CB300R today has a much lower retention rate than CB400F, CB400X, and CM300.
Brand premium and faith bonus can not affect Chinese consumers, cost performance is the last word that everyone recognizes.
Turn over the salted fish search CB300R, we can find that this car is not only available everywhere, but also the price of used cars is relatively gratifying. 38,000-40,000 quasi-new cars also abound. And from the helpless sales skills of second-hand car owners, we can even find that some car dealers can't even give a car price of 35,000.
So CB300R will face two situations in the future:
The ideal situation is to be domestically produced like cm300, the price is down, Moyou buy more, Honda sells more, everyone is happy.
The second scenario is to sell for a few years and then stop introducing, and then introduce it again when the domestic consumption capacity reaches Honda's expectations. However, the domestic car market at that time will certainly be more saturated and more spectacular than it is now. And Honda's faith bonus may also be worse than a year.
summary:
Is cb300R a good car?
It's definitely a good car, it has an excellent exterior design, combined with the IMU's braking system, 41mm SHOWA inverted front shock absorption, almost 50 front and rear counterweight ratio, these are all configurations you won't see in the same displacement level, or even at the same price.
But its price is really too expensive, 40,0002 is not necessary for novices, and even more unnecessary for veterans.
Who is the CB300R for?
Suitable for those rich novices, 300cc to have a face value, to have a brand, the quality of the maintenance is also light, as long as you have enough money, this is a good entry-level model, unfortunately there is no file display, which is not a friendly thing for novices to get started. And the car also has a magical lap timer function, and I don't understand why Honda designed it anyway.
If you just like this car, then I can only suggest you squat second-hand, this car is used in most areas, and the car condition is quite new, can save a little is a little, after the price of nearly 50,000, for anyone is not a small amount of money.
For the original price of 4.2, if you can buy a quasi-new CB300R at a price of 35,000-38,000, do you think this car is worth it? Also leave a message below the original comment area, let's explore this topic together.
PS: As long as you are the owner of the model discussed in this issue, your message will be 100% on the wall, but the time and the number of selected messages are limited, we will comment on the wall according to the order of the messages, and hope that everyone will participate more (jianghu etiquette, holding the fist of the iron).
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