In the past two years, there has been a new term called "carrying goods" - ask well-known anchors or celebrities to "sell out" goods through online networks. Before there was no live broadcast platform, the product of asking public figures to endorse the product was never interrupted. In fact, as early as ancient times, there were stories of becoming "blockbuster goods" through the "celebrity effect".
Ming Dynasty Qiu Ying's Character Story Diagram · Blowing the Flute and Leading the Phoenix》
Collection of the Palace Museum
01
Zhao Feiyan 丨 liuxian skirt
Zhao Feiyan, the second empress of the Hancheng Emperor, was good at dancing, and her body was light, so how thin was it? Legend has it that she could dance in her palms. One day she was wearing a purple dress of a cloud warbler in tribute to the South Vietnamese kingdom and performing a song and dance for the emperor in the Tailiu Pool, when suddenly a gust of wind blew up, and seeing that Zhao Feiyan was about to take off, Emperor Hancheng quickly asked people to drag her down. Although the scene was once awkward, her skirt was also scratched, but it became a "hit" - the aristocratic ladies at that time were embarrassed to go out if they did not have the same "liuxian skirt".
Ming Dynasty blue and white blowing pipe to lead the Phoenix Lady Figure Bowl
Collection of the National Palace Museum in Taipei
02
Princess Anle · Li Shu'er 丨 Bird Skirt
Emperor Zhongzong of Tang, Li Xian, was a "daughter slave" and ordered someone to make a skirt of birds and give it to Princess Anle. This kind of skirt requires a lot of bird feathers and gold thread twisted into silk, and Li Shu'er instantly wore it and caused a sensation in the country. Although this kind of "haute couture" is extremely precious, it still can't suppress people's desire to pursue the trend - the entire Chang'an City, whether the nobles and poor people carry weapons and tools to the forest to hunt birds, but how many birds are enough to weave a bird skirt? Seeing that the birds were about to be destroyed, the emperor had to issue a ban on fishing and protect the ecological environment of Zhongnan Mountain.
Qingqianlong Yangcai locks open the light and blow the flute to lead the phoenix plate
Guanfu Museum Collection
03
Get jade 丨 flying elixir
During the Spring and Autumn Period and the Warring States Period, Qin Mugong had a daughter named Nongyu, because of her admiration, it caused the girls to frantically "chop their hands", and also made a kind of mercury "honey powder" once become the "king of out-of-stock" at that time.
We now know that mercury exceeding the standard in cosmetics will cause poisoning, but people at that time were very simple, thinking that when applied to the face, the skin color can immediately be white with several "color numbers" is amazing, it is simply the "black technology" at that time. In fact, this sensation can also be understood, after all, the principle of "one white covering up a hundred ugliness" has been understood by girls since ancient times, and it seems to be the lifelong pursuit of East Asian girls.
Late Ming Dynasty Filigree enamel blowing pipe lead phoenix pattern folding edge washing
Since this whitening powder sold well, similar products have not been broken in later generations. For example, Zhao Feiyan's "Luhua Baiying Powder", Yang Guifei's "Guifei Powder" and so on, and these are indispensable to the credit of mercury. Later, although mercury-free cosmetics called "hu powder" were also developed, they only exchanged mercury for lead.
In addition to loving pretty thought, Nongyu is also very talented and is a master of blowing pipes. It is said that Qin Mugong was also a "daughter slave", and his love for his daughter Rongyu could be described as a hundred and one hundred, and he also built a building for her, called "Fenglou". One day, Nongyu was playing a flute in the attic, when he suddenly heard another whistle that coincided with his, and played it until the evening. Coincidentally, after Rongyu fell asleep, he actually dreamed of the teenager who played with him. The young man flew in on a rainbow and said to Nongyu, "I am Xiao Shi, who lives in Mount Taihua, and I am very fond of Qing's whistle...", and then he blew the whistle. Rong Yu was fascinated to hear it, and then quickly took out his own flute, and the two of them played together until dawn.
When he woke up in a dream, He Yu suffered from lovesickness, which was very bad for Qin Mugong, who loved his daughter and sent someone to Huashan to look for it, but he didn't expect to find this person, and finally achieved a beautiful marriage. This good story soon spread in the Qin Kingdom, and everyone praised the pair of gods and immortals, and at the same time, it also attracted the common people to like music and dance. But the good times were not long, and soon a minister came to stop this behavior, after all, the battle between the two armies was not an awkward dance, and it was feared that this excessively entertaining social atmosphere would affect morale. In order not to embarrass his father, He went with Xiao Shi to a place where people could not find it.
The romantic ancients believed that Rong Yu and Xiao Shi had both ascended into immortals. Rational posterity speculates that it is likely that the two used an overdose of "flying elixir" with whitening effects and caused chronic mercury poisoning, and only then did they both "drive the crane to the west"...
Ming Chongzhen Blue and white blow pipe lead phoenix figure bottle
Collection of China Three Gorges Museum
There are many stories of the ancients "chasing stars" and "endorsements", and they cannot be finished in one breath. Everyone also knows the story of which ancient people "brought goods", welcome to share in the comment area.