China News Network, November 11, the British "Beverage Business" magazine (Drinks Business) announced the results of the "World's Best-Selling Wine Brand Blind Tasting Competition" on November 9, in the 13 global best-selling red wine brands from France, Italy, Spain, Germany, Australia, Chile, Argentina, the United States, China and other countries, Zhang Yu Xie Baina scored 90 points, with Australia's Jacob's Creek, Italy's Villa Antinori) tied for first place.
The "Blind Tasting Of the World's Best-Selling Wine Brands" was held at Asia House in London
Blind Tasting (Blind Tasting) is a professional tasting method that conceals the label and only sets the number, which allows the taster to be completely focused on the wine in the glass itself without being implied by the content of the label, in order to be objective and fair. According to reports, the "Blind Tasting Contest of the World's Best-Selling Wine Brands" was held in Asia House in London last month, and the judging experts included 5 World Wine Masters (MW, only 409 in the world) and 5 World Sommeliers (MS, only 262 in the world).
The judging experts include 5 World Master Wine Masters and 5 World Master Sommeliers
Regarding Zhang Yu Xie Baina's good results in winning the first place in the competition, the "Battle of the Giants: Blind Tasting Competition of the World's Best-Selling Wine Brands" published by Beverage Business Magazine commented: "The results of this competition are of great significance. On the one hand, it proves that China's Zhangyu can produce quality wines on a large scale. On the other hand, for many Chinese, the first bottle of wine they drink is likely to be Zhang Yu Xie Bai Na. This means that Zhang Yu Xie Baina plays an extremely important role in introducing more new wine consumers. ”
Zhang Yu Xie Baina won the first place in the "Blind Tasting Competition of the World's Best-Selling Wine Brands"
Born in 1931, Zhangyu Xie Baina was brewed from the snake dragon ball grapes cultivated by Zhang Yu as the main raw material, which is the "first bottle of dry red in China" recorded in the accurate literature, and was approved by the Trademark Office of the Ministry of Industry in 1937. At present, Zhangyu Xiebaina is sold to 30 countries around the world and more than 5,000 stores in European countries, including Sainsbury's in the United Kingdom, Schneekloth in Germany, Wijnvoordeel in the Netherlands, Calle Grenz-Shop in Denmark, and Rutishauser Barossa in Switzerland. As of the end of February 2020, Zhangyu Xie Baina's global sales volume exceeded 560 million bottles. Beverly Branning, author of Biodynamics in Wine and Self-Taught Tasting, one of the world's wine masters, one of the world's best-selling wine brands, commented on Zhang Yu Xie Baina: "Extremely attractive aroma, easy to drink, supple, and avant-garde style, it is a fairly good wine. ”
The "Blind Tasting of the World's Best-Selling Wine Brands" covers the "Old World Appellations" and "New World Appellations", bringing together the best-selling and most representative brands from major wine-producing countries. Patrick Schmidt, editor-in-chief of Beverage Business magazine with the title of world wine master and chairman of the jury of the "World's Best-Selling Wine Brands Blind Tasting Competition", said: "Zhangyu Xie baina's quality is the key to the rapid rise of the Chinese wine market, and the entire wine world will benefit from it, including those brands that have been promoted in our blind tasting. (Chen Zhuang)
Source: China News Network