Chinese wine brands are gaining more and more attention from all over the world.
Recently, at the "Blind Tasting Competition of the World's Best-Selling Wine Brands" held by Drinks Business (DB) in London, Zhang Yu Xie Baina from China won the first place in the blind tasting competition with a score of 90 points, along with Jacas in Australia and Anthony Manor in Italy.
In the blind tasting competition, Zhang Yu Xie Baina pressed the world-famous best-selling brands such as French Mouton Jiadi, Spanish Dorothy, and American Jialu Family Manor, which was enough to show its inherent quality. The achievement of this achievement once again proves the strength and charm of Chinese wine brands, indicating that the process of Chinese wine products to the world stage is accelerating.
As DB commented in "The Battle of the Wine Giants", in the famous brand-lined mass wine consumer market, Zhang Yu Xie Baina's bottle of Chinese wine is more worthy of being placed on the retail shelf.
Zhang Yu Xie BaiNa
Fair Selection Is highly acclaimed
In fact, Zhangyu Xie Baina has been widely known in the domestic market. Today, this wine product with a history of nearly 90 years is gradually being accepted by the world market, and this blind tasting competition is one of the best proofs.
It is understood that blind tasting is a professional tasting method that conceals the wine label and only sets the number, which can make the taster not be implied by the content of the wine label, and completely focus on the wine in the cup itself, in order to be objective and fair. This blind tasting competition brought together the world's wine masters and winemaids, all of which gave Zhang Yu Xie Baina a high evaluation.
"We tasted 13 of the most well-known and best-selling wines from around the world, and I gave Zhang Yu Xie Bai Na the highest score." Patrick Schmitt MW, DB Editor-in-Chief, who holds the title of World Master of Wine (MW), said: "Zhang Yu Xie Bai Na has a rich and pure fruit aroma, full and juicy, pleasant, is a very competitive wine. He confessed that the score he gave to Zhang Yu Xie Baina was the same as the score he gave to the 1961 Vintage Margaux Winery.
World Master of Wine (MW) Patrick Schmitt MW
Simon Field MW, a veteran buyer of the British Royal Royal Vintner BBR, also said: "I gave Zhang Yu Xie Baina a high score from China, this wine is very deep, and has a good aroma and concentration, which is difficult to see in other wines today.
Eric Zwiebel MS, a world master sommelier who has been awarded the UK's "Best Sommelier", commented: "Zhang Yu Xie Bai Na is a great wine, fruity and strong structure, and it is one of the two favorites of the many samples I tasted today. ”
Chinese dry red wine on the world stage
Behind the praise of Zhangyu Xie Baina is its profound product strength and brand power, which makes this 89-year-old Chinese dry red wine thick and thin, and it will last for a long time.
In 1931, Zhang Yu used the grape variety he cultivated, the Snake Dragon Ball grape, as the main winemaking ingredient to produce a new flavor of wine. Xu Wangzhi, who was the general manager of Zhangyu at the time, got inspiration from the business philosophy of "integration of East and West" and "carrying Haina Baichuan" advocated by Zhang Yu's founder Zhang Bishi, named it "Xie Bai Na", and successfully registered the trademark in 1937, becoming the first dry red wine brand in China.
Today, Zhang Yu Xie Bai Na has become the most likely to represent Chinese brands on the world wine stage. According to statistics, at present, Zhangyu Xie Baina has been sold to 30 countries around the world and entered more than 5,000 stores in European countries. As of the end of February 2020, Zhangyu Xie Baina's global sales volume exceeded 560 million bottles.
Once upon a time, the right to speak of world wine was firmly occupied by Europe and the United States. But in recent years, Chinese wines have been constantly refreshing their international seats on the way to the world. The European media once issued a "warning" to European wine merchants: "Be careful... The speed at which Chinese wines are developing can even make the French shudder."
Only when you are strong can you be respected, and Zhang Yu Xie Baina's growth path is enough to prove it. From China's first bottle of dry red to the first place of the world's best-selling wine brand, Chinese wines represented by Zhang Yu Xie Baina have continuously justified the Chinese terroir and Chinese brewing in the "Battle of the Wine Giants".
Source: China News Network