Zhangyu red wine, China's red wine in the "Maotai", wine friends are not unfamiliar with it, the peak of Zhangyu, is more pressure on Moutai, but many old iron may be a little confused about the name of Zhangyu "Xie Baina", why is it called Xie Baina, and what is the meaning of this.
Zhangyu Red Wine, founded in 1892 by mr. Zhang Bishi, a patriotic overseas Chinese, is the first wine-making enterprise in China, the venue is located in Yantai, Shandong, which has a history of one hundred years and has become the largest wine enterprise in China and even in asia.
The origin of "Xie Bai Na", or very historical significance, "Xie Bai Na" belongs to the high-end brand of Zhang Yu red wine, is the earliest registered wine varieties of Zhang Yu, in 1931, Zhang Yu red wine to their own cultivation of wine varieties, snake dragon ball grapes as its main raw material for winemaking, the launch of a new taste of wine, and the founder at that time Mr. Zhang Bishi advocated "Chinese and Western integration", "with the sea of Na Hundred Rivers' business philosophy, so inspired, ordered this wine as "Xie Bai Na", Xie Baina red wine has also become the core sub-brand of Zhangyu red wine so far.
Since Zhangyu launched the "Xie Bai Na" red wine, sales were slowly opened, the popularity is getting higher and higher, and soon in the industry, it has become a "bellwether" in the red wine industry. Causing chaos in the market, in order to control the market chaos, Zhangyu Group realized the crisis of branding, immediately registered the "Xie Baina" trademark, and began to protect its rights.
And this road to rights protection, but not so simple, because it affected the interests of other wine companies, other wine companies began to jointly appeal, resulting in this brand dispute, only up to 8 years, and finally Zhang Yu won, but the trademark "Xie BaiNa" can not be used by one of them, it can still be used by several large wine companies, although it did not fully occupy this trademark, but it is still conducive to controlling the market flood and preserving the high-end red wine brand of "Xie Bai Na".
Now, Zhangyu red wine has gone abroad and is becoming more and more international, and this year, Zhangyu has been ranked second in the top 10 most valuable wine brands in the world. It can be seen that its development influence.