The new car of "King Nissan", which asked Wang Lihong to help, seemed to be a big loss in two days, but in fact it was a big profit
For a car brand, please star endorsement is a shortcut to quickly get traffic, especially the new model to ask the star is crucial, on the evening of December 16, Nissan's luxury brand Infiniti released a new domestic model qx60, the car was introduced for the first time localization, the conference is indeed very lively, the pre-sale starting price is 450,000, the top four-wheel drive flagship version pre-sale 660,000, the price range is obviously more sincere. In order to promote this new product, Nissan Infiniti specially invited Wang Lihong to endorse it.
At the press conference on the evening of the 16th, Wang Lihong appeared to help, which did bring a good exposure heat to Infiniti. However, this endorsement cooperation appeared a dramatic scene, just a day later on the evening of December 17, Li Lianglei sent a text to denounce Wang Lihong's life style problems, the result has been a good screen image directly collapsed, this is only the official endorsement of Infiniti on the 2nd day, so many netizens have said that I am also Infinidi heartache, which may be the most unsuccessful cooperation endorsement.
In the early morning of December 18, Infiniti reacted quickly and terminated its partnership with Wang Lihong, and the endorsement ended. Seeing here, many fans may feel that Infiniti has lost a lot, and it seems that it has only maintained a two-day partnership before it was terminated, and it did not achieve the expected publicity effect. In fact, this time Infiniti is a big profit, because the star's personal problems led to termination, the endorsement fee will be saved, and even the follow-up Infiniti can claim according to the endorsement contract.
More critical is that Wang Lihong's personal events have become a hot topic, the traffic is huge, which incidentally makes the Infiniti brand fire, so in the case of not spending money, and even may make money, Infiniti is not small, this wave of operations is simply in the atmosphere, let's take a look at the newly released Infiniti domestic models.
The Infiniti qx60 released this time can be called Nissan King, is Nissan Infiniti's flagship SUV products, the size positioning is medium and large, the total length of the body is more than 5.1 meters, the width is more than two meters, and the wheelbase is up to 2900mm, so the whole series provides three rows of seats, with 6-seat version and 7-seat version two choices.
The power configuration is obviously advantageous to mercedes-Benz BMW Audi, the whole series is equipped with a 2.0T high-performance engine, the maximum output power is 252 horsepower, and the matching is a 9at hand automatic transmission, both front drives are available, which is obviously a configuration that can go. Not to mention the localization of the new 2022 Infiniti qx60 interior and exterior design have kept up with the trend, no longer the original dull style, especially the interior technology atmosphere is very strong.
To sum up, this time Infiniti launched a strong blockbuster product, obviously to target the Chinese luxury car consumer market, if compared to mercedes-Benz GLC like luxury best-selling models, this Infiniti size has obvious advantages, the price is almost the same, if the follow-up official listing there is a good discount, the domestic market volume is no problem.
The question is, do you think Infiniti asked Wang Lihong to endorse the loss? Welcome to leave a message in the comment area, let's discuss together! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, welcome the majority of car fans to like and share.