Produced by Radar Finance and | Zhang Kaijing, editor| deep sea
"I'm not a person with a heart, and I think people with a heart are also very immature and stupid." In the past, Wang Lihong said a sentence in an interview with Lu Yu, but it was fulfilled in himself.
Late on the night of December 17, Wang Lihong's ex-wife, Li Lianglei, posted a long article saying that she had been constantly suspected, humiliated and coldly violent by Wang Lihong and his family after marrying Wang Lihong, and that Wang Lihong's private life was chaotic and that he had "transferred his property very cleanly."
"Wang Lihong's image in my mind has collapsed." Some netizens sighed.
Radar Finance noted that with the fermentation of the incident, a number of brands, including Infiniti, Shushulang, and Chow Tai Sang Jewelry, have announced that they have terminated their contracts with Wang Lihong or no longer cooperate, of which Infiniti just completed the signing on December 16, according to which Wang Lihong's endorsement time is only 35 hours.
Some lawyers believe that Wang Lihong may face sky-high compensation, depending on the contract.
It is worth noting that in recent years, Wang Lihong's ability to absorb gold has declined. After this incident, it may lead to a further contraction of Wang Lihong's income.
Li Lianglei posted an accusation against Wang Lihong for triggering a wave of brand termination
Before the recent divorce storm, Wang Lihong has always been recognized as a "male god" in the entertainment industry. In the eyes of the outside world, Wang Lihong's love life has always been relatively low-key, and he has only publicly acknowledged the love affair of "Miss Bai" in college, and although he has had scandals with Zhang Huimei, Shu Qi, Xiao Yaxuan, and Tang Wei, he has not been confirmed by himself.
It is worth mentioning that in 2013, Wang Lihong suddenly announced that he was married to his girlfriend Li Lianglei outside the circle, which surprised netizens.
At that time, Wang Lihong also revealed in Weibo that Li Lianglei was a 27-year-old graduate student at Columbia University, and said, "I was lucky to meet a girl who can hold hands and spend the future together."
After the official announcement of the marriage, Wang Lihong immediately followed the concert in Jinan the following month, using love songs such as "forever love", "The Only", "Still Love You" and other love songs to show love to his wife under the stage, and was collectively promoted by fans. And Wang Lihong did not disappoint the fans, and in the following five years, Li Lianglei gave birth to three children for Wang Lihong.
The outside world has always thought that the two sides are very sweet, and Wang Lihong is also regarded as a good man by the outside world. Until December 15, when Wang Lihong responded to the divorce rumors exposed by the Taiwan media on the social media platform, many netizens expressed sympathy for him: "Respect the decision of the second brother, but I want to tell you, you are still the Wang Lihong I love", "After reading for a long time, I don't know how to comment, I hope you focus on your career and work hard." ”
However, Li Lianglei's exposure this time has surprised netizens. According to the description in Li Lianglei's text, Wang Lihong is not only suspected of cheating in marriage, soliciting prostitutes and prostitutes, but also signing an unequal agreement with Li Lianglei before marriage, which may lead to Li Lianglei 'leaving the house after divorce. "The house is in your name, the car is in your mother's name, the property transfer is very clean, I am afraid that I will take any 'advantage' of you."
In addition, Li Lianglei has previously been a strong woman in her career, according to Taiwan media reports, she studied engineering management in Princeton university, and then obtained a master's degree at Columbia University, and after graduation, she entered the UNITED Financial Giant JPMorgan Chase, and was promoted to assistant vice president in only 2 years.
Li Lianglei said that in order to meet Wang Lihong's requirements, after marriage, she "gave up her work and her own personal life, and spent most of the time not preparing for pregnancy, pregnancy, or breastfeeding and childbearing", but Wang Lihong not only missed the child's nurturing process, but also "left our family because he wanted to live a single life" after giving birth to three children.
As of now, Wang Lihong has not responded to this matter, but the brand side has begun to take action, of which the fastest termination speed is the Infiniti that Wang Lihong has just officially announced at 14:00 on December 16 that Wang Lihong has become the brand spokesperson.
At about 1:00 a.m. on December 18, Infiniti issued a statement: it will terminate its cooperation with Mr. Wang Lihong with immediate effect. From this calculation, the total length of Wang Lihong's endorsement of Infiniti is only 35 hours, which is also jokingly called "daily throwing spokesperson" by netizens.
On the morning of the 18th, Shu Shulang and Zhou Dasheng Jewelry also said that "the cooperative relationship with Wang Lihong has been terminated" and "the advertising cooperation agreement with Wang Lihong has expired on November 30, and the follow-up cooperation will no longer be carried out". Reading Lang even seconds to change AI artificial intelligence XiaoLang as a new spokesperson.
Also stepping on the thunder is the lens company Jiangsu Hongchen Group, which is a big customer of the IPO company Vision New Materials, and just signed Wang Lihong as the global spokesperson for the new product in March this year. According to the relevant person in charge of Hongchen Group, Wang Lihong was chosen because he condensed many "halos" and "labels" such as all-round artists, high-quality idols, creative talents, and Kochi Xueba.
Yan Chuang, a lawyer at Beijing Zhongwen Law Firm, told Radar Finance that if Wang Lihong's alleged behavior is true, resulting in the brand party terminating the contract with it, then the brand party is not only not a breach of contract, but also can ask Wang Lihong to claim compensation. Usually, the specific amount of the claim mainly depends on the agreement of the endorsement contract.
In recent years, the ability to absorb gold has not been greatly reduced
Radar financial combing found that since Wang Lihong first released his personal album "Love Enemy Beethoven" in 1995, it has been 26 years since it entered the music circle, and he was once known as one of the most talented singers in the Chinese music circle, but with the passage of time, Wang Lihong's ability to absorb money in recent years has declined.
In 1998, Wang Lihong had just come to the fore with the album "Rotation and Rotation", and he received the endorsement invitation of Wahaha, a well-known brand in the country at that time, which was also the first advertisement filmed by Wang Lihong. Subsequently, Wang Lihong continuously created a number of famous songs such as "The Only", "Good Heart Breakup", "Fate a Bridge" and so on, and his popularity gradually reached its peak.
After entering the 21st century, Wang Lihong sang and performed well, and successively starred in many large-scale production films such as "Big Soldier and Little General", "Color, Ring", "No Question West East", and even personally served as a director, cooperating with Liu Yifei in the love movie "Love Notice". It is understood that "Love Notice" invested 35 million yuan and box office 55 million, and Wang Lihong also won the most commercially valuable new director award with this film.
In addition, Wang Lihong's peak period endorsement fee is also soft.
In 2011, Wang Lihong was exposed by the media to have spent up to 2.1 million yuan on an advertising shoot. In that year, when it stood for a certain brand at the Rongcheng Sugar and Wine Fair, it was also exposed that the advertising endorsement fee exceeded 10 million.
In 2012, Phoenix Network reported that Nikon gave Wang Lihong an endorsement fee of up to 30 million yuan, and in the same year, Wang Lihong also signed a 2-year 10 million endorsement contract with "The Only Bathroom".
Therefore, Wang Lihong's story of endorsing Wahaha for 20 consecutive years without increasing the endorsement fee was once circulated as a good story, zong Qinghou once said that Wang Lihong has more feelings for Wahaha, and it is already expensive to advertise to others, "but it is still cheaper to do it for us."
During the same period, Wang Lihong was listed on the China Forbes Celebrity List for many consecutive years. Radar financial statistics found that in terms of Forbes celebrity list income, Wang Lihong's income from 2010 to 2015 totaled about 460 million yuan, but from the trend point of view, Wang Lihong's income gradually increased from 2010 to 2012, and then declined year after year, with an annual income of 94 million yuan at its peak, and this data has been cut to 45.5 million yuan in 2015.
Not only that, from the sales of Wang Lihong's album and the live situation when he opened the concert, it can also be seen that his popularity has long been no better than that year.
At the end of 2017, Wang Lihong launched his first music digital album "A.I. Love", and as a result, the sales of the album were only 110,000 copies, which was not only far from the millions of popular small fresh meat Deer Han and Wu Yifan, which only had 3 points of evaluation, and was also complained by a number of netizens, and more insiders pointed out that "A.I. Love" and "Closer" of The Chainsmokers (old smoking gun duo) were similar and suspected of plagiarism.
In 2018, Wang Lihong once again directed and starred in a movie called "Full Fire", but the box office in the 6 days of release was only more than 2 million, and even some audiences who watched the movie commented: "If this can be counted as a movie, I can also shoot, edit the video, ah, see the rating is so high, I really don't know how to go up." ”
In the same year, Wang Lihong was also exposed to re-hold the tour after six years of absence, but ticket sales were dismal, and tickets in almost every city could not be sold out.
It is worth noting that it was also in 2018 that zong Fuli went to work as the director of the public relations department of the Wahaha brand, and immediately let Wahaha stop cooperating with Wang Lihong. When Zong Fuli was asked in a show how to view Wang Lihong, the spokesperson of Wahaha Pure Water for 20 years, she bluntly said that she did not like Wang Lihong, nor did she like this packaging. As for the reason for the replacement, Wang Lihong is old and has aesthetic fatigue.
"The whole network owes Zong Fuli an apology", "Wahaha: this wave I am in the atmosphere"... After Wang Lihong was exposed by his ex-wife, many netizens turned against him and began to praise Zong Fuli for his unique insight.
Perhaps it is the decline in the ability to absorb gold that makes Wang Lihong start to find ways to "make money". In 2019, Wang Lihong created his own national tide clothing brand "Dragon's Descendant", and said bluntly at the brand launch conference: "In the future, through the inheritance of the new national tide brand Dragon, the beauty of traditional Chinese culture will be transmitted with trend clothing, and the national tide culture will be carried forward!" ”
The following year, Jiangsu Dragon's Heiress Clothing Culture and Creative Development Co., Ltd. was established, Tianyancha showed that Wang Lihong served as the chairman of the company, while the company's director and general manager Gao Xiaodong, and its affiliates included well-known clothing brands such as Bosideng and Snow Zhongfei, but at present, Dragon's Heiress Clothing has been removed from multiple e-commerce platforms.
Wang Lihong's affiliated companies also include Xidong Music (Shanghai) Co., Ltd. and Firepower All-Open Commercial (Shanghai) Co., Ltd., of which the legal representative of Firepower All-Open Company is JINGLEI WANG, according to media reports, Li Lianglei and Wang Lihong married, and followed Wang Lihong's surname to change his name to "Wang Lianglei".
In addition, Wang Lihong also founded the online singing teaching platform "Yuexue" in 2021, which adopts the pre-recording method to attend classes, and will select students for online interactive guidance during the homework stage. According to Red Star News, more than 20,000 people signed up for the first one-month course of Wang Lihong's class, with a tuition fee of 1,699 yuan per person and a total income of more than 33 million yuan.
In order to promote the monthly learning, Wang Lihong thought of live streaming with goods. According to the data released by Wang Lihong himself, in the 71-minute live broadcast in July, a total of 3450 lessons were sold, and the live GMV was 5.8616 million yuan. However, according to the statistics of other institutions, after deducting unpaid or returned goods, the GMV of this live broadcast is 1.2284 million yuan.
According to Taiwan media statistics, Wang Lihong's income in 2021 rebounded slightly, reaching nearly 50 million yuan (NT$210 million).
However, the radar financial experience found that at present, there are still two courses to choose from in the monthly learning App, Wang Lihong and Fang Wenshan, but after clicking on Wang Lihong's course, it jumps out of "the registration for this period has been closed", and you want to register for the next course and wait for the notification.
The day of internal entertainment has changed dramatically, who should enterprises look for in the future?
"The entertainment industry continues to produce melons, so that the masses can't eat them." Flowers, applause and high incomes have become some people's self-indulgent ecstasy, and Wang Lihong's collapse is no accident or an isolated case. The Global Times commentary summarized the current situation of the recent collective collapse of entertainment stars.
Signing a popular celebrity endorsement would have been a good business. CBNData report data shows that the scale of fan economy-related industries has exceeded 4,000 billion yuan in 2020, and this scale is expected to continue to rise to 6,400 billion yuan by 2023. This reveals the powerful spending power behind celebrities.
But since the beginning of this year, including Zheng Shuang, Wu Yifan, Huo Zun, Xiao S, Zhang Zhehan, Li Yundi, Zhao Wei, etc., many stars have been exposed to "overturning", of which Wu Yifan once held fifteen endorsements in his hands, covering luxury goods, skin care, games, consumer goods, kitchen and bathroom, video platforms and many other fields, which allows the brand to bear huge losses while terminating the contract at the speed of light.
Therefore, there is a view that the logic of brand selection of spokespersons should change.
For example, brands can choose sports stars such as Olympic champions or retired athletes, or consider virtual idols.
In July, Warner Music's pan-Asian electronic music label Wheet Records signed a virtual DJ. It is worth mentioning that Ha Sauce is also the virtual spokesperson of Harbin Beer, and before starting a music career with White Records Records, it already had more than 100,000 fans on its personal social accounts. Earlier, the domestic makeup brand "Huaxizi" also launched a virtual spokesperson of the same name.
Compared with real idols, virtual idols can avoid the risk of collapsing houses, and have a strong gold attraction that does not lose to real idols. But for now, virtual idols are very expensive, and the technical threshold is very high, such as Luo Tianyi's production cost of a single is as high as 2 million yuan, the cost of a concert is as high as 20 million yuan, and there is still room for improvement in visual effects.
On this basis, some industry insiders pointed out that brands can take multiple endorsements, or choose to change the short-term endorsement method of the spokesperson regularly to reduce risk.
But what is more critical is that brokerage companies, program groups and brand owners should do their due diligence in advance, and internal entertainment itself should improve the "demining" system and punishment mechanism, and strengthen the professional ethics and level of artists, in order to solve the problem of collapsed houses from the root.
Note: This article is the original of Radar Finance (ID: leidacj). Unauthorized reproduction is prohibited.