Kiwifruit as a unique flavor of the fruit, which of the vitamin C ingredients is more, loved by consumers, in the past has been very hot, but now has been disliked by everyone, many netizens reacted, bought a kiwi fruit on the no longer buy, bought a hard bangbang, put on the apple ripening, always not soft, soft and then rotten! I don't know what the specific reason is, but the customer service said that his method of ripening was wrong. The author loves to eat kiwifruit, these two years to buy are like this, this year is not willing, and bought a box, the fruit is very large and very good, the result is still not escaped the results of rotting, and finally decided not to buy again! Kiwifruit has also become "kiwi escape"!
What is the reason? Why not cook it?
Some fruit farmers pick in advance in order to occupy the market, which seems to be able to sell at a high price, but the reputation of the entire kiwi market has dropped greatly!
<h1>Unattended kiwifruit</h1>
In recent years, many consumers have a feeling that the kiwi fruit purchased is hard, originally using bananas and apples can speed up the ripening of kiwifruit, but now it is different, it will not be softened for half a month, and when it is soft, it is found that the entire kiwi fruit has been broken, and it is impossible to continue to eat.
As for why this is so, many people think that it is caused by early harvesting, and indeed, kiwifruit is a post-ripening fruit, and most of the growers pick it in advance and then put it in the warehouse to sell slowly. However, in recent years, kiwifruit has become more and more difficult to eat, many people have given up buying, even if the price of kiwi fruit is reduced, but still no one cares, after all, after buying it, you can't eat it, and waste this money.
Kiwi fruit is usually ripe in September-October, such as the early ripening of the Red Yang variety, listed in September, the golden autumn kiwi fruit is listed in late October, if it is picked before this, the nutritional accumulation of the kiwi fruit will be affected, the taste is not very unique, generally speaking, soluble solids account for more than 8% of the picking is better.
In 2019, CCTV focused on criticizing the early harvesting of kiwifruit, because at the beginning of July, these kiwi fruits have been picked in large quantities, and the reporter found that the daily trading volume of the Chengdu trading market is as high as tens of tons, and at this time there is more than 1 month before the red heart kiwi fruit matures, which is obviously not appropriate.
The reporter asked a stall owner, the other party said that the large fruit 9 yuan a pound, to put 3 days to taste. The reporter found that the kiwi fruit was hard and strong, and there were gray and white dots on it. On another vendor, the stall owner gave an offer of 9.5 yuan per kilogram, and the reporter proposed that the fruit be picked early, and the stall owner said that it was not early.
There is also a stall owner to give 8 yuan wholesale price, the reporter asked where the place of origin is, the stall owner changed his mouth several times, and said that he planted more than 1,000 acres of land. The reporter asked the stall owner to cut open the fruit on the grounds of large demand, and found that the flesh was relatively white, and there was a little red heart in the middle.
After these kiwi fruits are sold on the market, they will sell for a high price of more than 15 yuan. It is the early harvesting profit is relatively high, many merchants give high prices to harvest kiwifruit, and those fruit farmers can not withstand the temptation, naturally will also buy and taste.
<h1>The consequences of early harvesting</h1>
More than one consumer complained that kiwi fruit looks good, and after eating it, it will vomit, and its appearance is high but its quality has declined, mainly because of the scourge caused by early harvesting. The fruit has a natural growth and maturity time, and once it is not picked at the ripening stage, it will inevitably affect its ripeness and taste.
It seems that early harvesting can make a lot of money, so as to achieve the goal of increasing income, but such fruits sold to the market will only attract more scolding, brand image will also be greatly damaged, consumers will not be fooled once, will not be fooled for the second time.
After the kiwi fruit is really ripe, at this time, not many people will buy it to consumers, in this context, the purchase price will be reduced, the fruit farmer may not be able to sell, its profit will be seriously reduced, and the loss is also a common thing.
For kiwifruit, July to September of each year is the main period of nutrient accumulation, the growth and development period of such fruits is shortened, the yield is reduced by 30%, and the pulp is dominated by citric acid, starch, vitamin C, soluble solids and other content are low, low nutrients, and poor taste.
The shelf life and storage period of these fruits will be seriously shortened, and the rotten fruit rate stored in the warehouse is also increasing, no matter from any point of view, early harvesting is harmful to others and harms themselves, and will also bring great damage to the kiwifruit industry.
Some fruit farmers complain that early harvesting can sell at a high price, late picking may not be able to sell, and it is difficult to make any money when sold, since others are picking early, they also follow the trend and pick early. But I don't know, this way of fishing in the mountains will cause a large group of fruit farmers to suffer, and those few who make money can still make a lot of money the next year?
Many fruit growers have the idea of "short-sightedness", which is not right, because of temporary interests to give up the entire kiwifruit industry, is this not worth the loss?
<h1>These fruits are also harvested early</h1>
<h1>1. Thai durian</h1>
In 2018, a Thai cargo ship docked in our country's port, these cargo ships are filled with durian, the cargo owner excitedly moved the fruit down, but when he cut a fruit, he found that there was no flesh in the durian at all, and the ripeness was only 10%-20%. The owner then cut open the other fruits and found that all of them were the same.
The owner of the goods is very angry about this, and even communicated with the exporter about this matter, because china is the largest importer of durian in Thailand, Thailand naturally does not dare to offend, the government learned of it and immediately carried out inspection, which found that the local durian early harvest has become a trend, in order to benefit the durian sold in advance.
Subsequently, the government announced that if the durian was sold to China early, it would be 3 years in prison, which shows that the early harvest of fruits is enough to cause the entire industry to suffer disaster.
<h1>2. Black Brin</h1>
To say that the fruit that was completely destroyed by early harvesting, black Brin deserved, and now it has become synonymous with low-end inferior fruits, once sold for about 15 yuan a pound, and now the price is cheap and no one is rare.
Black Brin is generally mature and listed in mid-July, but in May the market sold black Brin, at this time the taste is very inferior, eat more sour, and consumers have long distrusted it for several years. But the merchant has adopted the "love to help farmers" routine, how to say it?
When a large number of black Brins were listed in July, a number of marketing articles on black Brins could not be sold, and asked fruit farmers to "act", this kind of sad marketing made many people fooled. But the fruit growers do not sell the ripe black brin, but in May and June in advance to pick the black brin that cannot be sold, the good fruit has long been sold to the fruit shop at a high price, these early ripening fruits make people regret eating.
Of course, peaches, mangoes, pears, apples, etc. have all been destroyed by early harvesting, and sugar oranges and grapefruits have pulled themselves from the middle-end fruits to the ranks of low-end fruits because of early picking.
<h1>How to Save Kiwi? </h1>
The main reason for early harvesting is the disconnect between production and marketing, that is, "small production, large market", from production, acquisition, wholesale to sales there is no unified industrial chain, there is no coordination role of the government and associations, scattered sand, independent government, the result of fruit farmers have no right to speak, can only be at the mercy of black-hearted buyers.
Therefore, we should establish and implement harvesting standards, give play to the role of the government and associations, establish a quality control system for the whole industrial chain, create a community of interests, and integrate production and marketing. At present, there are also some large enterprises that have clear standards for harvesting, such as a diameter of 7.5-8.5cm, a single fruit weight of 170g, and a sugar content of more than 14 degrees before it can be acquired.
In fact, the way to determine whether the fruit is harvested early is very simple, such as the purchase of "no damage fruit sugar detector", as long as the sugar level is not up to standard, the retailer refuses to purchase, and there is no need to pick the pot for the fruit farmer early, so that the three-pronged approach can eliminate the phenomenon of early harvesting.