Sports Big Business No. 2752, welcome to pay attention to the leading sports industry information platform
Recently, the "14th Five-Year Plan for Sports Development of Heilongjiang Province" was officially issued. At the moment when the 2022 Beijing Winter Olympics are about to be held, as one of the top ice and snow provinces in China, Heilongjiang has used a considerable amount of space in its "14th Five-Year Plan" sports plan to highlight the characteristics and advantages of ice and snow sports. Compared with the 14th Five-Year Plan for Sports in most provinces in the country, ice and snow sports are undoubtedly the biggest highlights of the "14th Five-Year Plan for Sports Development of Heilongjiang Province". Driven by the two major era dividends of the Beijing Winter Olympics and "300 million people on ice and snow", Heilongjiang's "14th Five-Year Plan" period is destined to usher in major new opportunities for development led by the ice and snow industry.
Objectively speaking, Heilongjiang Province is not a strong province in sports. Previously, in 2020, Heilongjiang Province proposed in the "Implementation Opinions on Promoting the Construction of a Strong Sports Province", "By 2035, Heilongjiang Province will initially build a strong sports province, the total scale of the sports industry will reach 200 billion yuan, the per capita sports consumption will reach 3% of the per capita disposable income, the proportion of people who regularly participate in physical exercise and the per capita sports area will exceed the national average, and the public ice and snow fitness will become an influential national fitness brand activity in the country." By the middle of this century, a strong sports province will be built in an all-round way, the sports industry will account for more than 4% of the regional GDP, and the overall development level of sports will enter the national advanced ranks."
As mentioned above, Heilongjiang Province aims to reach 200 billion yuan in the province's sports industry by 2035. It can be compared that the total scale of the sports industry in Fujian Province in 2019 has reached 498.281 billion yuan, and Guangdong proposes that the total scale of the sports industry will exceed 900 billion yuan by 2025.
Take the "14th Five-Year Plan for Sports Development of Heilongjiang Province" issued this time as an example. Heilongjiang did not set specific targets for the scale of the sports industry in 2025 like other provinces, but only vaguely stated that it would "make Longjiang contributions to the completion of the overall task indicator of 5 trillion yuan in the total scale of the national sports industry in 2025". However, once it comes to ice and snow, the writing of the "14th Five-Year Plan for Sports Development of Heilongjiang Province" immediately becomes full of confidence, clear goals, and wide-eyed, similar to "ice and snow sports are in the leading position in the country, maintaining the first place in the national winter games, and the contribution rate of each Winter Olympics to the country is leading the country" and other expressions can be seen everywhere. Obviously, with its unique ice and snow resources and location advantages, Heilongjiang Province has a major opportunity to build a strong province with ice and snow characteristics.
Specifically, through the "Heilongjiang Province "14th Five-Year" Sports Development Plan" can be found that the specific development plan of Heilongjiang ice and snow sports can be reflected in the three highlights of the Contribution Rate of the National Team of the Winter Olympic Games, the Ice and Snow Industry, and the Ice and Snow Diplomacy, and the resources and strategic positioning of Heilongjiang in these three aspects are not available in most other provinces in China, which is also the core advantage of Heilongjiang in building a strong sports province.
Among the three major ice and snow highlights, the sports business is inconvenient to analyze and expound on the ice and snow diplomacy, so I will not repeat it. The "14th Five-Year Plan for Sports Development of Heilongjiang Province" proposes that ice and snow diplomacy is a new pattern for the establishment of sports foreign exchange paths. Heilongjiang will implement the "Belt and Road" sports exchange project of the General Administration of Sport, participate in the construction of the "China-Mongolia-Russia Economic Corridor", focus on Russia, radiate Japan, South Korea, North Korea and other neighboring countries, form a new pattern of all-round, multi-level and three-dimensional sports exchanges with foreign countries, strengthen sports exchanges and cooperation with other provinces (cities) and internationally, and further enhance the influence and discourse power of Longjiang Sports in the country and the world. As for the unique features of the "14th Five-Year Plan for Sports Development of Heilongjiang Province" on the contribution rate of the national team of the Winter Olympic Games and the ice and snow industry, the sports business is analyzed here for readers.
Heilongjiang's Winter Olympic national team contribution rate has long been the first: it is planned to achieve three 40% in the Beijing Winter Olympics
Limited by the geographical location characteristics of our country, the development of ice and snow sports in China is relatively lagging behind, especially in the competitive sports of winter sports. Therefore, for a long time, the most brilliant ice and snow sports in China are often Heilongjiang and Jilin provinces, and Liaoning, which is one of the "three eastern provinces", cannot be compared with the first two. Along with this, almost all the national team talents in China's winter sports are from the provinces of Heilongjiang and Kyrgyzstan.
The provinces of Heihe and Kyrgyzstan often contribute to the national team of the Winter Olympics, and you chase after each other, openly and secretly fight, and as for each national winter games, it will evolve into a "two-person turn" in Heilongjiang and Jilin. In terms of ice sports, Heilongjiang and Jilin have their own advantages and disadvantages, and in the snow sports, Heilongjiang once had a first-mover advantage at the beginning of the founding of the People's Republic of China, and China's first gold medal and the first snow gold medal at the Winter Olympics were won by Heilongjiang athletes.
Heilongjiang has long been ahead in terms of the contribution rate of the Winter Olympic national team, and a long string of names of Heilongjiang Ice and Snow Athletes has written their own spectrum of Winter Olympic heroes: Yang Yang, Wang Meng, Fan Kexin, Shen Xue/Zhao Hongbo, Pang Qing/Tong Jian, Zhang Dan/Zhang Hao, Zhang Hong, Han Xiaopeng, Xue Ruihong, Li Nina, Cai Xuetong, Liu Qiuhong, Wang Bingyu, Yu Fengtong...
Yang Yang
Taking the recent "13th Five-Year Plan" period as an example, in the 13th National Winter Games in 2016, Heilongjiang won 47 gold medals, accounting for 48% of the total number of gold medals, and won the top spot in the total number of gold medals and medals among all delegations; at the Sapporo Asian Winter Games, Heilongjiang athletes won 8.25 gold medals, accounting for 68.7% of the total number of gold medals. At the 2018 Winter Olympics in Pyeongchang, Heilongjiang athletes won 3 silver medals and 2 bronze medals, accounting for 55.6% of the total number of medals in the Chinese delegation. Although the 14th Winter Games in 2020 was postponed due to the epidemic, in the early competition, Heilongjiang won 24 gold medals, 25 silver medals and 25 bronze medals, and the total number of gold medals and medals temporarily ranked first in the country. At present, the ice and snow sports team in Heilongjiang Province is fully in line with the Beijing Winter Olympics project settings, adding 3 major events, 6 sub-events and 46 minor events, and has opened 7 major events, 15 sub-events and 109 minor events to achieve full coverage of winter projects.
Han Xiaopeng
It is precisely because Heilongjiang has proud achievements in ice and snow competition as the foundation, so Heilongjiang has been with the positioning of "the contribution rate of the national team of the Winter Olympic Games is leading in the country and the results of the Winter Games are the first", and the "Heilongjiang Province"14th Five-Year Sports Development Plan" introduced this time is also no exception, and has set a super high goal in terms of ice and snow competition results as always.
The "14th Five-Year Plan for Sports Development of Heilongjiang Province" proposes, "Anchor the strategic goal of building a strong sports province by 2035, and by 2035, ice and snow sports will occupy a leading position in the country, maintain the first place in the national winter games, achieve good results in the Olympic Games, and lead the country in the contribution rate of each Winter Olympic Games.". In the 14th Five-Year Plan period, "the comprehensive strength of competitive sports has reached a new level." Highlight the advantages of ice and snow projects, maintain the advantages of key projects, continuously optimize the project structure and layout, and significantly improve the quality and efficiency of development. The 2022 Beijing Winter Olympics will strive to achieve the '3 40%' target. The postponed 14th National Winter Games strives to achieve the goal of double first in the number of gold medals and medals. The overall level of competition in the 15th National Games has been improved, the coverage of key projects has increased, and new breakthroughs have been made. ”
The so-called "2022 Beijing Winter Olympics strive to achieve the '3 40%' goal" refers to the fact that Heilongjiang set three 40% goals for itself in 2019: at the Beijing Winter Olympics, Heilongjiang athletes will win 40% of China's medals; 40% of the national participating teams will be selected from Heilongjiang; and 40% of the participating coaches will be selected from Heilongjiang. Through these three 40%, let the ice and snow sports really go out of Shanhaiguan.
In order to achieve the three 40% goals of the Beijing Winter Olympics, the "14th Five-Year Plan for Sports Development" of Heilongjiang Province proposes to innovate the competitive sports system and mechanism. Explore the implementation of new models of diversified teams such as provincial team school offices, enterprise offices, and municipal offices. Fully mobilize the enthusiasm of various colleges and universities, enterprises, localities and social forces to participate in competitive sports, explore the trial implementation of a project to form a number of provincial training teams, increase the number of provincial teams for key projects, and form a pattern of competition in the province. Establish 2-3 provincial-level outstanding sports teams for competitive sports projects; deeply promote the provincial team, municipal (prefectural) office, school office, and social training institutions to run teams, and strive to achieve more than 5 sports projects; promote the implementation of the implementation opinions on the integration of sports and education, young people generally master 1-2 sports skills and 1 ice and snow sports skills, and explore the establishment of ice hockey and curling sports teams in sports colleges and universities with sports departments to reach more than 1/3. Strive for ice skating, skiing and other basic major events to have a more obvious breakthrough, advantages of the project to form a new growth point of achievements.
During the 14th Five-Year Plan period, Heilongjiang will vigorously develop the new model of "provincial team and city office", Qitaihe City will undertake short track speed skating, and Heihe City will undertake biathlon and cross-country skiing. Vigorously support Bei'an City to build a standardized and international cross-country skiing venue, carry out cross-country skiing, biathlon and roller training, and complement the provincial Yabuli sports training base, forming a pattern of one south and one north snow training base, and radiating snow projects in the province.
In order to achieve the three 40% targets of the Beijing Winter Olympics, the "14th Five-Year Plan for Sports Development of Heilongjiang Province" also proposes to increase the number of teams and improve food standards. The venues are fully maintained and upgraded to provide a solid guarantee for the training and preparation of the national team. Strengthen the guarantee and placement of athletes returning to the country, ensure the training and ideological stability of the returning team members, and make them improve their level and return to the national team as soon as possible. Establish a long-term communication mechanism with the state, and increase the number of coaches, auxiliary personnel and returning team members to the country.
After the Winter Olympics, we will adjust and optimize the structural layout of ice and snow sports, consolidate the development of advantageous projects, and focus on the development of New Sports such as Nordic Biathlon, Ski Jumping, and Biathlon Winter. Excavate the potential advantages of major and basic projects, expand the coverage of participation in the Winter Olympic Games, and cultivate new breakthrough points for achievements. Build provincial outstanding sports teams for each project, consolidate and improve the outstanding sports teams of cities (prefectures), and encourage and support qualified municipal (prefectural), colleges and universities and sports social organizations to participate in the formation of provincial excellent sports teams for new projects (small items) in the form of cooperation and joint operation. Winter sports events were held in universities, schools and primary schools, and more than 80% of students participated in ice and snow activities. Encourage and support qualified enterprises and individuals to establish ice and snow sports clubs and training schools in the vicinity of localization.
Heilongjiang ice and snow industry goal: to become an ice and snow equipment research and development and manufacturing and event hosting base
Since the two sessions in 2016, after receiving the important instruction that "green water and green mountains are golden mountains and silver mountains, and ice and snow are also golden mountains and silver mountains", Heilongjiang Province has further strengthened the positioning of the ice and snow industry as a characteristic advantageous industry in Heilongjiang Province. Although the overall scale of the sports industry in Heilongjiang is not large, as of the end of 2020, there are 2214 sports industry legal person units and 6882 self-employed households in the province, and the total scale of the sports industry in the province accounts for more than 0.6% of the regional GDP, but the scale of the ice and snow industry is second to none in the country. The ice and snow industry is becoming one of the pillar industries of Heilongjiang Province's economy.
Taking ice and snow tourism as an example, in 2019, Heilongjiang Province received 66 million ice and snow tourism tourists at home and abroad, achieving an income of 66 billion yuan in ice and snow tourism. The "Heilongjiang Ice and Snow Tourism Industry Development Plan (2020-2030)" issued in 2020 proposes that by 2030, the number of ice and snow tourists in the province will exceed 200 million person-times, and the income of ice and snow tourism will exceed 200 billion yuan.
At present, the sports tourism industry with ice and snow tourism as the core is accelerating its rise, and Heilongjiang Province is the earliest province in China to develop the ice and snow tourism industry. Heilongjiang has rich ice and snow resources and relatively complete ice and snow industry hardware, ice and snow world, Yabuli, Snow Township, etc. have long been well-known brands in China, Heilongjiang also brought together a number of China's earliest start-up, the highest brand awareness of ice and snow products enterprises. The "14th Five-Year Plan for Sports Development of Heilongjiang Province" proposes to build Heilongjiang Province into a base for the research and development and manufacturing of ice and snow equipment and ice and snow events in the planning of the ice and snow industry, and to create a golden signboard for the ice and snow industry in Longjiang.
Sports Big Business summed up three measures for the ice and snow industry planning of the "14th Five-Year Plan for Sports Development of Heilongjiang Province": First, to strengthen the ice and snow tourism industry, Heilongjiang proposed to accelerate the upgrading of the old ski tourism resort. Second, cultivate well-known ice and snow events and ice and snow sports activities, try to develop ice and snow consumption coupons, and encourage and support the development and growth of ice and snow projects in all seasons. Third, strengthen the construction of ice and snow sports facilities. Attract well-known enterprises to settle in Heilongjiang, strengthen and improve convenient and sustainable operation of ice and snow venue facilities, and meet the needs of more people to participate and experience ice and snow. Encourage enterprises, social organizations and individuals to invest in the construction of indoor ski resorts, ice rinks and ice and snow sports facilities.
Specifically, the "14th Five-Year Plan for Sports Development of Heilongjiang Province" proposes to optimize the development layout of the sports industry. Support Harbin and Qiqihar to build specialized industrial parks for ice and snow equipment, enhance the ability of capital, science and technology and talents to support industrial development, form industrial clusters such as ice and snow sports equipment and ice and snow venue equipment, and build a national ice and snow equipment research and development and manufacturing base. Develop competitive ice and snow sports events, recreational ice and snow sports projects, and festival ice and snow activities, encourage cities (prefectures) to introduce ice and snow equipment enterprises, create a number of influential ice and snow sports brand events in the country, and build a relatively complete ice and snow industry cluster.
In order to promote ice and snow tourism, Heilongjiang will promote the cross-border integration of sports consumption services during the 14th Five-Year Plan period. Implement the "Sports +" project, focusing on promoting the integration of sports and tourism, sports and medical care. Relying on the resource endowments of various localities, we will create national and provincial sports tourism boutique projects, and encourage cities (prefectures) to build national sports tourism demonstration zones according to local conditions. Develop new sports tourism formats, strengthen the construction of sports tourism public service facilities, cultivate fitness and health leisure tourism destinations, create sports tourism brand activities, and strengthen the main body of sports tourism markets. Develop the sports exhibition industry, encourage enterprises to establish and undertake sports exhibitions, and support sports enterprises to participate in international and domestic sports exhibitions. With sports rehabilitation as the core, we actively promote the development of sports rehabilitation and medical treatment, and encourage enterprises to invest in sports rehabilitation projects.
In order to stimulate ice and snow consumption, innovative products and services will be supplied. Encourage the construction of sports outdoor sports camps and water sports bases, and improve the overall level and service quality of various ice and snow venues. Organize family camping, car friend networking and other activities, hold rally, off-road races, assembly races, self-driving tours and ice and snow cars and other events, cultivate new consumption models and extend the industrial chain. Deeply develop life sports services at all stages from early childhood to the elderly, and accelerate the development of productive sports services such as sports intermediary consulting and sports product research and development design. Encourage sports manufacturing enterprises to strengthen the research and development and manufacturing of family-oriented and intelligent sports equipment and equipment. Accelerate the extension of sports manufacturing to the service industry, and create a "product + service" model for customized application scenarios such as "intelligent fitness equipment + sports health services" and "sports equipment manufacturing + venue digital management".
In order to encourage enterprises, social organizations and individuals to invest in the construction of indoor ski halls, ice rinks and ice and snow sports facilities, the "14th Five-Year Plan for Sports Development of Heilongjiang Province" proposes to continue to promote the reform of "decentralization and management of services", strengthen policy support and standard guidance, and provide policy guarantees for the expansion of sports market players and the expansion of sports consumption. Increase the support of sports venues, encourage negotiation and participation in market-oriented transactions, etc., to determine the price of electricity used in sports venues and fitness and leisure facilities. Encourage cities (prefectures) to strengthen the construction of parks, provide policy support for sports or ice and snow industries, promote the agglomeration and development of ice and snow sports equipment enterprises and research and development resources, and support the free use of park plants.
In order to actively introduce international high-end ice and snow equipment enterprises to settle in Longjiang, Heilongjiang will make use of location advantages, equipment infrastructure advantages of old industrial bases, and ice and snow sports to carry out traditional advantages, increase investment attraction, and increase policy guarantees. Improve the public finance sports investment mechanism, coordinate relevant departments to improve the implementation of supporting policies for sports development, guide social capital investment, establish a multi-channel fund support system, increase support for key areas, weak links, and key areas, and strengthen performance management in the whole process of capital use. Increase the government's efforts to purchase public sports services from social forces. Implement existing sports tax policies.
(The full text of the "14th Five-Year Plan" Sports Development Plan of Heilongjiang Province can be found on the official website of the Heilongjiang Provincial Sports Bureau)
Note: The images used in this article are from the Internet