If the independent brand is regarded as a class, what kind of car company can be regarded as a school bully? Changan Automobile is such a existence, let's take a look at the answer sheet handed over by this "Xueba" a month in advance: According to official data, Changan Automobile's sales reached 188,030 units in November, and the cumulative sales from January to November reached 2122511 vehicles, a sharp increase of 17.7% year-on-year.
It is worth mentioning that while the overall sales exceeded the 2 million mark, Changan Automobile's sales this year have surpassed the whole of last year in advance! In fact, this year is not a good year for all car companies, the fluctuations of the epidemic and the shortage of chips, raw material prices and other factors of interference, but Changan Automobile has perfectly achieved self-transcendence, which is rare.
From another data, we can see that in the first 11 months of this year, the cumulative sales of Changan Chinese brands have also exceeded the mark of 1.6 million vehicles, with a year-on-year increase of 19.8%, which also exceeds the sales performance of last year.
So, how does Changan Automobile achieve significant growth against the trend in the cold car market? Today we're going to talk about...
They are the "merits" of Changan Automobile
In order to explain a car company more thoroughly, it is not comprehensive to look at the big data. For example, a Japanese brand, the total data is OK, but a closer look only relies on a car in the support, which has been criticized by the industry. What about Changan Automobile? Many star products have achieved its balanced development path.
In the SUV market, the sales of Changan Automobile's CS55 and CS75 series continued to exceed 20,000 units in November, which not only added bricks to Changan Automobile's sales, but also became the top three strength players in the SUV market segment. For car companies, it is very difficult to have an SUV model sales of more than 20,000 units in November, while Changan Automobile has 2 star products with a single month sales of more than 20,000 vehicles, and Changan CS35 is the only model with cumulative sales of small SUVs that has exceeded one million units, which is enough to prove consumer recognition of Changan SUVs.
In the car market where independent brands have always been weak, Changan Yidong also continued to exert its strength, with cumulative sales of 160535 vehicles from January to November, with an average monthly sales of more than 10,000 vehicles, which confirmed the position of the leader of independent cars.
At the same time, the one-year-old Changan Auchan X5 once again achieved monthly sales of tens of thousands of vehicles in November, reaching 10,214 vehicles, and since its listing for one year, the average monthly sales volume has remained at more than 10,000 vehicles; this year's listed Auchan X7PLUS has won 33,950 orders in only 45 days, which will be a future star.
As the upward work of the Changan Automobile brand, the UNI series has been well received since the launch of the first model UNI-T last year, and has achieved monthly sales of tens of thousands for many consecutive months. Today, the UNI series continues to sell tens of thousands of vehicles in a single month, becoming a new sales growth pole of Changan Automobile. Last month, the first car UNI-V was exposed, which has aroused great concern from the outside world, and this new product with both appearance and strength will surely add another fire to the UNI series with monthly sales of more than 10,000.
At present, Changan Automobile has created a number of star products such as CS55, CS75, Yidong, Auchan X5, UNI, etc., and can achieve single-month sales of more than 10,000 vehicles, and it is precisely because of the strong performance of these star models that Changan Automobile has only used 11 months of cumulative sales to exceed the whole of last year, not only in the independent brand is the "quasi-brother" level, even in the entire domestic automobile market, Changan Automobile sales are also among the best.
Going beyond a joint venture is not just talking
In the eyes of the outside world, there are two reasons behind the high sales of Changan Automobile, one is the continuous deepening of the "third entrepreneurship - innovation and entrepreneurship plan", so that Changan Automobile has become a leader in independent car companies in core technology; the second is service, in the pre-sales and after-sales service, Changan Automobile has not only grown into a benchmark in its own brand, but also looked at the 4S stores of joint venture car companies.
Since the launch of the "Third Entrepreneurship - Innovation and Entrepreneurship Plan" in 2017, Changan Automobile, which has made a comprehensive transformation into an intelligent low-carbon travel technology company, has invested 5% of its annual sales revenue in research and development, allowing Changan Automobile to master more than 500 key technologies such as blue whale NE power platform, L3 level automatic driving, APA6.0 remote intelligent parking, Changan "smart core", and Changan super collector electric drive.
In November, the sales volume of Changan's "Blue Whale Family" exceeded 80,000 units again, accounting for 84.59% of the total sales of Changan's Chinese brand passenger cars in November, which is the absolute main sales force of Changan Automobile. The reason why consumers pay for the "Blue Whale Family" models is the Blue Whale engine, which can not only compete with the joint venture engine of the same displacement in performance, but also be fully tested by the market in terms of quality, and its NE1.4T, NE1.5T and 2.0T engines have won the title of "China Heart" Top Ten Engines for many times.
Signs of continued leading the way are emerging
If the "third entrepreneurship" is the first major transformation of Changan Automobile, then the "new car, new ecology" strategy released at the Changan Automobile Science and Technology Ecology Conference this year is another in-depth transformation of Changan Automobile. Whether it is iDD hybrid technology or Avita technology, it represents Changan Automobile's vision for the future, not to mention that Changan Automobile has begun to take practical actions.
In order to fully realize the strategic blueprint of the enterprise, in terms of research and development, Changan Automobile is expected to invest a total of 150 billion yuan in the whole industry chain in the next five years, to create a technology ecosystem for technology companies and a highland for global outstanding talents, and to accelerate the construction of software and intelligent capabilities.
According to the plan, Changan Automobile will launch 26 new intelligent vehicles in the next 5 years. Not only that, by 2025, Changan brand sales will reach 3 million vehicles, of which new energy accounts for 35%; by 2030, sales will reach 4.5 million vehicles, new energy will account for 60%, and overseas sales will account for 30%. With the continuous advancement of the "new car, new ecology" strategy, Changan Automobile will surely usher in more brilliant development.
Write at the end:
Looking back on the past, Changan Automobile has announced the success of adhering to customer demand-oriented, independent research and development, and independent innovation with one proud achievement after another. Looking forward to the future, as the transformative force represented by new energy vehicles continues to increase, Changan Automobile conforms to the trend of the times and continuously increases investment in research and development, which will surely lead the successful transformation from Chinese manufacturing to China's intelligent manufacturing.