Dimensional transformation: multi-angle innovation in the home appliance industry

[People's home grid original] home appliance innovation, but also has an angle to speak of. At the time of market transformation, quality upgrading has become the theme of the home appliance industry, the innovation of home appliances has become the consensus of the industry, home appliance manufacturers are also around the function and design of products, and constantly carry out fantastic ideas, optimize and improve products, and bring positive incentives to the development of more industries.

Of course, in the tide of innovation, there are also some home appliance manufacturers who feel difficult about the existing innovation capabilities, believing that there is a technical bottleneck and it is easy to reach the bottleneck. For example, under the trend of large size of color TV screens, the screen size of color TVs is getting bigger and bigger, but it is limited by existing technologies and materials, and when the screen reaches a certain size range, it is difficult to achieve a breakthrough. According to the author's observation, the current large-size TV maximum range is mostly about 98-100 inches, which is indeed a big number.

So when the bottleneck is reached, is there no room for innovation? Industry experts believe that we can change our thinking, from other dimensions to innovate in multiple dimensions. For example, perhaps the size of the color TV screen has reached a bottleneck, but there is still room for optimization in the width and thickness, and you can try to make the screen lighter and thinner, in fact, this is also the mainstream direction of innovation in the current color TV industry - the screen size is larger, but the screen thickness is lighter.

It has to be said that this innovation has inspired the transformation of color TVs from industrial products to works of art. Imagine a huge screen, as thin as a picture frame, can be closely attached to the TV wall, then not only the viewing experience will be very comfortable, usually do not watch TV life, such a product is also one of the most beautiful protagonists in the home, like a family art style.

This is true not only for color TVs, but also for other home appliances. For example, refrigerators and washing machines have joined the tide of large-capacity, and the capacity has been continuously optimized and expanded, but many manufacturers are also using emerging materials and redesigned and optimized structures while expanding capacity, reducing the volume of products, so that refrigerator washing machine products are both large-capacity and ultra-thin, and the trend of ultra-thin ice washing is rising.

The significance of ultra-thin refrigerator washing machine is that not only the product is optimized, but also the ultra-thin product is easier to integrate into the embedded home decoration design, which is in line with the modern decoration trend and meets the user's needs for the upgrading of the quality of life from multiple angles. In this sense, the rise of ultra-thin refrigerator washing machines is not only the innovation and optimization of home appliances themselves, but also the driving force of the whole as a link in the industrial chain.

In addition to structural optimization, there are more dimensions for innovation. For example, the recent popular "cross-border" innovation, in the refrigerator washing machine innovation, is not uncommon: some washing machines can not only wash, maintain clothes, but also wash and protect daily necessities other than jewelry, glasses and other clothing, while some refrigerators in addition to storing daily food, but also for traditional Chinese medicine herbs, coffee beans, cosmetics, red wine and other special ingredients that require certain specific temperatures and environments, so diversified functions greatly enrich people's daily lives.

In air conditioning products, multi-dimensional innovation is also staged. For example, the fresh air conditioner that appears in the dark horse posture of the industry, in the adjustment of indoor temperature function of traditional air conditioner, has added new air replacement functions related to respiratory health, air health, clean air and other user pain points, breaking through the traditional pattern of air conditioning, and catering to people's demand for air health after the emergence of the epidemic, thus attracting market attention.

Due to the multi-dimensional innovation of fresh air conditioning, the performance of this new species in the market is also outstanding. Aowei data pointed out that fresh air conditioners in the new year in addition to the New Year's month, the monthly share growth is more than 100%, the online expansion speed is extremely fast, the double eleven even appeared online year-on-year growth of 590% of the good results, its rapid growth, so that the industry for multi-dimensional innovation also has a new understanding.

Industry experts pointed out that if home appliance innovation only starts from a single perspective, it is indeed easy to encounter boundaries, but if you think about the problem from multiple perspectives and carry out multi-dimensional innovation, it is possible to jump out of the existing pattern and make more diversified innovations. When innovation encounters bottlenecks, you may wish to look at the problem from another perspective, or have more thinking points of view to change the dimension of innovation.