In order to win the love of young consumers, the car companies can be said to have exhausted their tricks, because everyone understands that in the context of the increasingly obvious rejuvenation of the car market, retaining young people is to master the wealth code. In this matter, some car companies rely on design, such as various radical appearance shapes; some car companies rely on power, such as zero hundred acceleration that is difficult to match for other competitive models at the same price point. However, the national brand SAIC-GM-Wuling, through the Chaochuang culture created with users, took the lead in going out of the circle and enveloping a group of post-90s.
Among a number of Wuling models, Hongguang MINIEV should be the most popular car after 90, and its popularity and sales since its listing should not need me to say anything in detail, five times to become the global new energy single month sales crown, is the best witness. According to official statistics, among the owners of Hongguang MINIEV Macaron, the post-90s account for up to 75%, which is a good way to mingle with young people.
To say why the Hongguang MINIEV series has such a young user portrait, the concept of "Chaochuang Culture", I personally think that the credit is not small. Remember that when the initial Hongguang MINIEV was listed, Wuling brought some special edition models; and then in the follow-up, Hongguang MINIEV was also very active in the matter of modification, including the official launch of a series of official models, such as the Hongguang MINIEV "ox car".
After this, the owners of Hongguang MINIEV also seem to have found that this Wuling car, the modification gene is still quite strong; so, a group of car owners began to DIY their car. At this point, we go to the Hongguang MINI forum, major modification shops, Small Red Books and other territories, we can see many high-quality cases; the owner of the Macaron lemon yellow with the ID name "Leaf Vera" posted his "Little Hornet" on the forum.
As can be seen from the pictures, the owner's modification options are mainly focused on the appearance part. For example, the classic black striped floral of bumblebee is pasted, while the front lip and tail wing are added, and the small school bag at the rear of the car is also very personalized and enhances the appearance of the whole car. And in many small details, the owner has also done a very good job, such as upgrading the wheel hub, blackening the logo, and pasting the tail of the car with playful shark gills decoration.
There is also the owner of the Hongguang MINIEV classic model with the ID name "MarkCheung810", which pays tribute to the JDM style of the island country in terms of Chaochuang style. It can be seen that this modification case is an upgrade to the car color, encirclement, and wheel hub, and the owner has also upgraded a set of grinding tooth suspension; coupled with a more three-dimensional large encirclement and multi-spoke hub, the entire low-lying model is indeed very good, and there are naturally greater plus points in the value and return rate.
In addition to the appearance of Hongguang MINIEV, many young sisters who pay attention to the sense of refinement have also upgraded the interior of her car. For example, this Hongguang MINIEV macaron interior upgrade case from a modification shop has received praise from many netizens.
In the interior upgrade, the owner chose the popular Tiffany blue + white double spelling, we call this set of colors "girl killer", I think it is not too much. Because of the interpretation of high appearance, exquisite sense, petty bourgeois tone, etc., this set of interior upgrades did not disappoint us. In terms of details, the car is also equipped with mood lights, armrests, cup holders, and the A-pillar has also added a speaker channel, and there is a starry sky roof when looking up. To borrow the words of the Modification Party, this interior modification has graduated.
In addition, when traveling every day, we will also encounter many excellent modification cases about Hongguang MINIEV from time to time. It can only be said that Wuling officials have made a good start for everyone in the matter of Chaochuang, and as a result, in the follow-up, the limelight has been snatched away by the owners. After all, this is only a scooter of 30,000 or 40,000, the official can not spend too much cost, install some advanced functions, or give a cool design, after buying a car to change it, make their car look different, this should be the voice of many Hongguang MINIEV owners.
Summary: To tell the truth, I can understand that Hongguang MINIEV can quickly sell fire, but I did not expect that with the help of the popularity of Hongguang MINIEV, Wuling actually drove the domestic "chaochuang culture". Of course, this is also because the domestic modification culture is relatively thin, and simply DIY the Hongguang MINIV can resonate with many people, but more reasons may be because the cost of hongguang MINIEV is low, coupled with the fact that there are many people who buy this car, which can form a stable "Tide Creation Culture". What do you think about this?