In the past ten years, China's automobile market has been in a stage of rapid development, whether it is the number of motor vehicles or the number of motor vehicle drivers are growing significantly, while the second-hand car market is becoming more and more active, in ten years, there have been many second-hand car e-commerce platforms, such as melon seeds second-hand, Renren car, Uxin second-hand car, etc.
Under the rapid expansion of the entire automotive industry and the surge in car penetration, these second-hand car trading platforms have received a lot of applause for a while, and they are extremely popular.
However, these second-hand car e-commerce platforms in the burn out of tens of billions of funds, but still difficult to achieve profitability, have a financial crisis, deep in the quagmire, difficult to extricate themselves, although still advertising continuously, various modes of switching, but it is difficult to see the dawn, a variety of layoffs, executives run away from the news frequently, once the scenery of the second-hand car e-commerce platform in the dying edge of struggle, a little careless will fall into the endless abyss.
In 2021, this cruel track that has long been turned from blue to red has finally ushered in a new round of outbreak under the influence of a variety of external factors, and the second-hand car e-commerce platforms have finally kept the cloud open to see the moon, among which the deepest quagmire of Uxin used cars has even achieved a revenue turnaround.
Years of sinking end with good news
On December 15, Uxin Group released an unaudited financial report for the second fiscal quarter of fiscal 2022 (July 1, 2021 to September 30, 2021), which shows that Uxin's used car trading volume and revenue increased month-on-month and year-on-year.
In terms of specific data, Uxin used car trading volume in the second fiscal quarter was 3648 units, compared with 3011 units in the previous quarter, up 21.2% month-on-month and 37.5% year-on-year; total revenue was RMB346 million, compared with 278 million yuan in the previous quarter, up 24.5% month-on-month; up 352.7% year-on-year, gross margin was 4.2%, and negative 22.4% in the same period last year.
From the second quarter data of Uxin used cars, it can be seen that the overall operation of Uxin used cars in the second fiscal quarter has come to a rapid growth track, and if the third fiscal quarter or next year can still maintain the same growth efficiency, then Uxin used cars will usher in the second spring.
For the growth of Uxin's used car trading volume, in the eyes of the outside world, this is mainly due to the comprehensive transformation of its business, the current Uxin used car fully transferred to the auto retail and auto wholesale business, and the previous business model has undergone significant changes, its self-operated Xi'an used car hypermarket allows Uxin used car to control the used car source, testing and sales in its own hands, resulting in obvious positive effects.
However, in the view of the Travel Bureau, the transaction volume of Uxin used cars has increased more and taken advantage of the outbreak of the second-hand car market.
Lack of core breaks the balance Policy helps development
"Things are precious to those who are few, and those who are more are cheap." It is a sales rule that has been circulating for thousands of years, and this sentence has once again been perfectly verified in this year's automobile market.
Because of the "lack of core", in 2021, the entire automotive industry has a large-scale delay in the lifting of cars and the phenomenon of increased price lifting, and the balance between the used car market and the new car market in the past has been broken.
In such a market environment, consumers face a new car is difficult to find, enterprises seek the core and can not get, the entire new car market ushered in the darkest moment, consumers are wise to turn to cheaper prices, shorter car cycle of second-hand car embrace.
From January to September this year, the national second-hand car market traded 12.9668 million vehicles, an increase of 35.34% year-on-year; among them, the national second-hand car trading volume in September was about 1.5753 million units, an increase of 5.14% month-on-month, an increase of 7.44% over the same period last year, and the transaction amount was 104.028 billion yuan.
From the data from January to September, it can be seen that the overall environment for trading in the used car market in 2021 is significantly different from that in 2020, and the overall situation is much better than in 2020.
In addition, changes in industry policies have also brought many benefits to the growth of the second-hand car market.
In March 2021, the government work report pointed out that it is necessary to "steadily increase the consumption of bulk commodities such as automobiles and home appliances, while removing unreasonable restrictions on second-hand car trading." ”
In June, the relevant state departments held a press conference to say that they would promote the cancellation of the second-hand car relocation policy and promote the accelerated development of the second-hand car industry.
In July, the state once again introduced relevant policies around the development of the "circular economy" to encourage the construction of a circular economy system, including second-hand car trading, and promote the development of the resource circular economy.
With the blessing of many favorable policies, the wind direction of the second-hand car industry has reversed, and in the case of the balance of the new and old automobile markets being broken, it is only natural that the living environment of Uxin used cars has been significantly improved by virtue of the market east wind, but even so, Uxin used cars and the entire used car trading platform still have many problems that cannot be ignored.
Two major issues are hard to avoid
Although under the blessing of many additional factors, Uxin used cars ushered in the second spring of the enterprise, but when the "lack of core" tide passed, the new car market returned to the right track, and the policy wind direction reversed again under the rush to grab the mine, Uxin used cars and other used car e-commerce platforms can live as well as they are now? Needless to say, this is impossible, how to deal with such a dilemma, is a problem that used car e-commerce needs to solve.
In addition, how will Uxin used cars and used car e-commerce companies solve the trust problem, and the second-hand car e-commerce platforms that have been chaotic have been fraudulent, and consumers have been miserable and have become the target of public criticism.
Used car e-commerce in the hearts of consumers has long been untrustworthy, although now Uxin used cars and melon used cars have launched 7 days no reason to return and other policies, but still make it difficult for consumers to find their trust, how to reconstruct the trust system, so that consumers regain confidence is Uxin used car and other used car e-commerce at the moment the most unavoidable problem, but also the most difficult to solve a dilemma.