According to meta's official website, Meta published an article titled "Three-Point Interpretation of Meta-Universe Business Opportunities", the following is the full text:
Meta takes a look at the future at Connect 2021 and introduces the endless possibilities of augmented reality (AR) and virtual reality (VR). One thing Meta in particular wants to tell you about Connect is that Metaverse is expected to happen in the next decade, if not immediately, and offers huge opportunities for businesses of all sizes. We are on the verge of transitioning to Metaverse and have the same expectations as the transition from desktop to mobile. The mobile internet has proven that if there is a place where there is a level playing field, everyone will have more economic opportunities.
In this article, we will share with you some key points to keep your opportunities on the ground while preparing for a bright future. We hope that people who read the following three points will be able to build the future with us, think about the future, and generate ideas for the future.
1。 Focusing on today's 2D applications will be the bridge to the upcoming metaverse
We are confident that since the advent of the Internet, Metacosm will bring great opportunities to modern enterprises. Metaverse is the next evolution of digital platforms and will be the successor to today's mobile internet. But even as these futures begin to fade, the first way people experience Metaverse in the near future will be through 2D applications. What does that mean. It's important to focus on the skills you're using right now to grow your business on Facebook, Instagram, Messenger, and WhatsApp. This skill will form the foundation for growing your business in metaverse in the future.
At Connect, we illustrate the various possible use cases and consider the role that Meta technology plays in Metaverse. Here are some ideas for developing immersive experiences in 2D applications in the future.
Commerce: With the rise of digital commerce, the metacosm will create unprecedented opportunities and forge new connections between buyers and sellers. For example, like the Jackie Aina space introduced in Connect, stores on Instagram may become more immersive, and you may be able to choose between physical and digital products.
Entertainment: You can still host paid online events on Facebook, but what if you could turn them into mixed reality experiences? You can choose to visit the venue directly or purchase a virtual experience ticket. On Connect, two friends showed an example of enjoying the same concert, one at a local venue and the other at Metaverse.
2。 Metacosms elevate the quality of real-world experiences
The world we live in is already a hybrid of online and offline. This mixture has become particularly pronounced during the pandemic. From video calls to text-based messages, modern people are more connected than ever. But in the metaverse, our goal is to make things easier by reducing hassle and improving the quality of the real-world experience.
Current augmented reality use cases, such as Spark AR, are a great example of how Metaverse and the real world converge. Some businesses are already using AR to allow customers to place virtual furniture in their homes to see what they're doing, or using AR to try makeup and glasses directly from their Facebook feeds. I am. Regardless of the industry, businesses looking to leverage mixed reality and real-world experiences will be able to experiment with different use cases in Metaverse.
3。 Metacosms are co-created, responsibly constructed
Metaverses are not built by a single company, and Metaverse's development will work with companies, creators, policymakers, entrepreneurs, and more.
From the very beginning, metaverse has been built on the framework and foundation of creating a safe and reliable space for users. With soundness, security and privacy in mind in all aspects, Meta will work with experts from government, industry and academic institutions to explore issues and opportunities in Metaverse.
What can you do now as a business? While looking forward to the arrival of the metaverse, don't neglect the focus on the "now."
Expectations about how to deal with businesses have changed. In short, the mobile internet offers a new way to personalize the experience. We believe that the metacosm will drive this trend, and metatechnology will play an important role in this process.
However, as with the mobile internet, business opportunities come from consumer behavior. That's why, whether you're using Facebook, Instagram, Messenger, or WhatsApp, it's important to seize the opportunities at hand and continue to grow your business with new initiatives, experiments, and expanding your audience. Because the connections you make on these platforms will be transferred to the metaverse. Highly successful brands in business history have evolved by understanding the changing needs of consumers and continuing to maintain value over time. Businesses can move to Metaverse by launching new commerce channels in Facebook and the Instagram Store, or by creating filters in Spark AR. Creating an augmented reality ad can be a good idea so that customers can get images of their products at home.