Electric vehicles are one of the main means of transportation on China's roads, because there is a huge market demand, China's electric vehicle industry is also very prosperous, according to the data, China's electric vehicle production enterprises for about 85,000, and in the industry has a certain degree of visibility, there are nearly a hundred electric vehicle brands.
The more electric vehicle brands, the better for consumers, everyone will choose more space, but for manufacturers and dealers, it will cause a serious "inner volume", compared to the high profit of the car, the profit of electric vehicle manufacturers and dealers, is not as high as many people imagine.
At present, the price of electric vehicles is basically between 1500 yuan and 5000 yuan, of which the price of 3000 yuan belongs to the middle price of "more than the upper than the lower", and it is also the model that chooses more people, we take it as an example, look at about 3000 yuan of electric vehicles, how much is the factory price? How much does a merchant make from selling one?
What are the main costs of manufacturing electric vehicles
Although the electric vehicle is not a precision model, it has about 150 parts of the whole vehicle, some high-configuration electric vehicles, the parts will be more, although there are many parts, but the main cost is concentrated in 4 parts, including: the body of the electric vehicle, the motor responsible for driving, the battery used to charge and discharge, and the controller of the "control system".
And the parts of electric vehicles, in addition to a small number of first-line brands, can reach about 30% of the parts of self-made, most of the parts of electric vehicles will come from upstream procurement, therefore, most of the electric vehicles factory manufacturers task is actually to assemble vehicles, then, its procurement cost can be quantified by data, generally its configuration ratio, battery in 30%, motor in 20%, frame 1.5%, controller 10% or so.
About 3,000 yuan of electric vehicles, how much is the factory price
Considering that people buy cars now, they will mainly choose big brands, especially about 3,000 yuan is enough to buy a big brand, so we take Yadi as a reference, Yadi a leading Lesi this new national standard electric vehicle, it is equipped with 48V13AH graphene battery, the weight of 54 kg, 350W motor, let's see how much the factory cost of this car.
The first is the cost of the battery, although the graphene battery is cheaper than the lithium battery, but it will be more expensive than the lead-acid battery, 48V13AH is about 600 yuan.
Followed by the motor, Yadi is equipped with its own TTFAR motor, also belongs to the brand motor, there is no market price at present, with reference to the same brand of motor, the price is about 500 yuan.
Finally, look at other configurations, the main including frame, the frame of the new national standard electric bicycle is smaller, but the brand electric vehicle uses a structural steel frame, the safety will be higher, the price will be more expensive, about 400 yuan, and the controller price is about 300 yuan, the other also includes about 50 yuan for the brakes, about 50 yuan for the lights, about 150 yuan for tires, and about 200 yuan for other intelligent configuration parts.
How much does a merchant make from selling one?
In summary, its factory cost price is about 2200 yuan -2350 yuan, of course, this will not become the dealer's hand price, the manufacturer will also have 10% to 15% gross profit, in general, the guidance sales price of about 3000 yuan for electric vehicles, dealers to take the cost of goods in 2600 yuan - 2700 yuan or so, then, the sale of a 3000 yuan electric vehicle, it can obtain a gross profit of about 300 yuan to 400 yuan, and this cost, remove the rent, Hydropower, labor, etc., net profit is not so high, and the sale of electric vehicles, not like cars, not only have vehicles have profit margins, but also through insurance, licensing, finance and other aspects of profits, electric vehicle sales, in fact, can only rely on small profits and high sales.
Of course, there is an exception, that is, the sale of some miscellaneous electric vehicles, many dealers are brands, miscellaneous electric vehicles together, although the brand electric vehicles are better sold, but the profit margin of the miscellaneous electric vehicles will be larger, the same to 3000 yuan of electric vehicles to calculate, the factory cost of miscellaneous electric vehicles can be compressed at 1500 yuan, then, dealers at least 1000 yuan of gross profit margins, not to mention some of the existing old refurbished electric vehicles, the profit margin will be greater, because there is a "huge profit", Only unscrupulous merchants are selling these non-standard cars.
Finally, let's explore again, about the 3,000 yuan electric car, how to buy, small connoisseurs' suggestions
3,000 yuan to buy an electric car, a bit similar to buying a car of about 150,000 yuan, if you buy a big brand of high-ended cars, this budget is not enough, but buy a low-equipped car, and more than enough, let people be reluctant to reluctantly, take the above example of Yadi leading Lesi, 3,000 yuan can only buy a new national standard electric bicycle with a range of about 60 kilometers, small connoisseurs feel that it is indeed not so worthwhile.
So, 3000 yuan budget should how to buy electric vehicles, in fact, I think that the production of electric vehicles now is mainly based on spare parts procurement, you can choose the brand is not so big electric vehicles, of course, it is not recommended to buy miscellaneous brand electric vehicles, choose some second-tier brands, these brands do not have huge advertising and marketing costs, there are more costs can be placed on the upgrade of three major pieces, 3000 yuan is enough to buy 20AH batteries, 800W electric vehicles, small connoisseurs suggest, electric vehicles such products, Or mainly focus on the quality of core components, rather than paying too much attention to the brand, especially in the case of low budget, so that the choice of vehicles will be more cost-effective.
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