The CCTV-17 documentary video exchange and screening activity of "Inheriting Farming Culture and Helping Rural Revitalization" was held in Beijing

Source: People's Daily News

Recently, the Agricultural and Rural Program Center of the Central Radio and Television Station held the CCTV-17 documentary video exchange and screening activity and the interactive promotion activity of the Agricultural Culture and Agricultural and Rural Program Center in Beijing. The films of this screening event are all from the Agricultural and Rural Program Center of the General Station, including "Warm Stove", "New Year Painting and Painting Year", "Farming Spring and Autumn", "Land, Our Story" and so on. Industry experts and scholars, heads of production units, as well as students and young directors from Beijing Film Academy, Communication University of China, Central Academy of Drama and other universities watched the film and exchanged views with the main creative team.

The relevant person in charge said that through the agricultural culture documentary film screening activities, we will discuss with industry experts the new path of the development of agricultural culture documentary films, explore new models for telling rural stories well, and explore new ideas for creating high-quality content that the people like to hear and see through integrated communication. It is hoped that through this screening and follow-up series of activities, we will communicate with more professionals, colleges and universities, and agriculture-related institutions, deepen cooperation, jointly promote the production and dissemination of high-quality agriculture-related programs, and make greater contributions to promoting the reform and development of China's agriculture and rural areas and realizing rural revitalization.

Participating experts and scholars also expressed their opinions on the theme of "how to make the documentary image of farming culture 'water spirit and heavy'", and jointly explored new models and new paths for the creation of documentary films of farming culture.

It is reported that this video exhibition and exchange activity is part of the interactive promotion activities of the Agricultural and Rural Program Center of "Inheriting Farming Culture and Helping Rural Revitalization", which aims to invite partners inside and outside the industry to carry out multi-dimensional and various forms of cooperation in the field of resources, theme planning, content production, etc., and to promote the production and dissemination of high-quality agricultural programs with all parties. The follow-up Agricultural and Rural Program Center of the General Station will continue to cooperate with a number of agriculture-related units to carry out ideological collisions from different perspectives through colorful interactive activities such as academic discussions and farming culture experiences, so as to make greater contributions to promoting the reform and development of China's agriculture and rural areas and realizing rural revitalization.