Jia Yaquan, general manager of Chery Sales Company, started as a salesman for Great Wall Motor in his early years

Operator Finance Intern Han Shasha/Wen

Recently, Chery Automobile announced the sales data of the first ten months, and from January to October 2021, chery brand sales exceeded 500,000 vehicles in the domestic market, a year-on-year surge of 58.5%. This sales data also allows the trader behind it, Jia Yaquan, who is currently the deputy general manager of Chery Automobile Co., Ltd. and the general manager of Chery Automobile Marketing Company, into the public eye. What is your resume? Operator Finance is also trying to demystify it.

2021 will be extremely tough for the automotive industry. Under the influence of multiple unfavorable factors such as the epidemic, rainstorm disaster, chip shortage, etc., it can be said that Jia Yaquan, who is currently the deputy general manager of Chery Automobile Co., Ltd. and the general manager of Chery Automobile Marketing Company, is really not less helpful.

As we all know, before Jia Yaquan, the position of general manager of Chery Automobile Sales Company has gone through nearly ten iterations, and Jia Yaquan's predecessor was He Xiaoqing. After repeated personnel transfers, it can be said that it has a great impact on Chery's sales performance, but from the current results of Jia Yaquan, he seems to have done a good job.

It is understood that Jia Yaquan joined Chery in September 2017 and is the deputy general manager of Chery Automobile Co., Ltd. and the general manager of the marketing company. Previously, he also had deep roots in the automobile industry, belonged to the expert, and had previously worked in companies such as the Great Wall and Beiqi Foton.

According to the data, he joined Great Wall Motor in 1996 as a salesman, and then, as a market supervisor, he was sent to establish sales outlets in other places. Before December 2005, he successively served as the regional manager, advertising department manager, marketing manager and deputy general manager of the marketing company of Great Wall Motor Co., Ltd., responsible for marketing planning, advertising and publicity work, formulating marketing plans and implementing, and then he served as the deputy general manager of Great Wall Motor Sales Co., Ltd., the general manager of the country, and the vice president of Great Wall Motor Co., Ltd.

Then, in 2012, Jia Yaquan served as the general manager of domestic sales of Beiqi Foton Automobile, the vice president of Beiqi Foton and the director of the marketing management headquarters, responsible for the construction of marketing business system processes, the inspection of marketing business of each branch, and business innovation. In 2015, he also served as Vice President and General Manager of the Marketing Company at Borgward Automotive (China) Co., Ltd., responsible for sales operations in China.

For example, at the recent Guangzhou Auto Show, which was in full swing, Jia Yaquan proposed Chery's "circle of friends culture" was even more smoothly out of the circle, and he claimed to make chery's 'science and engineering man' IP into a warm and responsible science and engineering man image.

Returning to the product aspect, it is through some digital and intelligent means to enhance the image of Chery Automobile in the minds of users, and improve the user's recognition and trust in Chery Automobile.

This set of ideas proposed by Jia Yaquan is not a blank cheque, which can be seen from the Chery OMODA 5 unveiled at the Guangzhou Auto Show, first of all, it is closer to the current mainstream consumer group Z generation in terms of naming, and secondly, it also takes the meta-universe girl - Ah Xi as a virtual spokesperson, breaks the dimensional wall with OMODA5 users, and jointly joins and explores the "OMODA meta-universe".

In this way, many years of experience in the front line of marketing have indeed made Jia Yaquan have a very good set in marketing. After all, during Jia Yaquan's tenure at the Great Wall, the whole process accompanied the development and growth of Great Wall Motors, and also allowed the automotive industry to witness the complete growth process of Great Wall Motors from small to large, so these achievements he made at Chery are also deserved, and then lead Chery into a new rapid development track, as if just around the corner.

It is worth noting that He Yaquan has never disclosed his academic qualifications, and his graduation institutions have been a mystery so far.

(Editor-in-Charge: Wan Huanxi)