"Looking back on the extraordinary 2021, Glory walked out of a 'smile curve' that quickly returned to the center of the market stage with determination and confidence", on December 1, at the end of the Honor 60 series conference, Honor CEO Zhao Ming laid suspense for the "smile" story of the 2021 Glory anniversary half a month later. On December 16th, the "With Friends, The Future" Glory Anniversary Celebration Event and glory X30 new product launch conference was held online, and 35 sub-venues were set up synchronously across the country, online and offline linkage, bringing a unique "smile" event to global audiences, fans, users and partners as scheduled.
Over the past year, Glory staged a Jedi rebirth
The past year, for Glory, is definitely a year worth remembering in the history of development.
In November 2020, for well-known objective reasons, Honor had to embark on the entrepreneurial road of brand restart. Referring to the famous wall erected in the Beijing Research Institute park after the separation, Zhao Ming said in his opening speech on the anniversary, "A wall is not only separated by physical distance, but also psychologically allows us to take a step forward."
Behind the entrepreneurial road has never been easy, there will be many unimaginable difficulties and setbacks, and the glory of just starting is no exception. Zhao Ming disclosed for the first time to the outside world many small stories on the road to entrepreneurship in his anniversary speech: the first salary after glory independence was calculated by the HR team with an Excel table, and the office was still being renovated in the summer, there was no air conditioning, and only fans and ice cubes could be used to alleviate the heat. In addition to the above-mentioned difficult internal conditions, there are also questions and voices of disparity and gloom in the outside world, which can easily gather momentum and cause psychological pressure on management and employees. But glory is not.
Under all kinds of difficulties, the morale of Glory is very high, all the staff march rapidly in a short period of time, fight a hard battle while winning the battle, successfully and quickly break through, so that the brand is back on track: 66 days, restore cooperation with major partners in the global supply chain; 134 days, complete the full integration work; 185 days, jointly announced with Qualcomm that the world's first Qualcomm Snapdragon 778G chip; 211 days, honor 50 series with Snapdragon 778G chip came out.
Up to now, the product series on sale of Honor have received good market feedback. Zhao Ming revealed that after the listing of the Honor 50 Honor series, it maintained a sales champion in the 2000-4000 price segment for several months, and after the global listing, it won the first place in the 500-800 US dollars bracket in many countries within a few days.
Honor's first high-end flagship Honor Magic3 series released in August, although the price reached the price of 5000 + or even 7000 +, it still lived up to expectations, and won the Tmall 5000+ price segment Android mobile phone sales champion in the first 1 hour before this year's double 11.
In the past December 1, the Honor 60 series was also officially released, it can be seen that the update frequency of Honor products is further accelerating, has basically recovered the "vitality", grasped the glory of technology iteration and consumption outlet, and is continuously transforming scientific and technological power into product power that the market really needs, all the way to the top. As Zhao Ming said: "When we have ideals, when we join hands, even the cold winter will eventually pass, and we can all face all difficulties with a smile."
The "stupid bird" flew out of the smile curve
"Smile", which was repeatedly mentioned in Zhao Ming's anniversary speech, represents not only an optimistic spirit that glory can rise against the trend, but also represents the stupid bird spirit that glory does not chase the wind. "Take the places that others find difficult as the direction of our flight," Zhao said.
The spirit of the stupid bird of glory can first be glimpsed at the level of research and development. At present, Honor has more than 10,000 employees, of which R&D personnel remain more than 50%, and there are four global R&D centers and more than 100 innovation laboratories distributed in Beijing, Shenzhen, Xi'an and other cities, with a total R&D investment of more than US$1 billion in 2021.
Such investment, so that glory can in order to study the glory magic3 borderless effect, make more than 70 fine grass molds, change more than 100 versions of the drawings, but also based on such research and development investment, glory can almost last to get the Snapdragon 888 5G chip in the case, the chip tuning to the best.
Secondly, the stupid bird spirit of glory is more reflected in the ultimate adherence to product quality and almost perverted quality control. For example, when creating the Honor Tablet V7 Pro, in order to optimize the handwriting display time of the Magic-Pencil 2 from the previous generation's 8 milliseconds to 2 milliseconds, Honor repeatedly tried and polished to achieve the current excellent handwriting experience. In addition, in order to grasp quality control, Honor's products will undergo more than 300 rigorous tests that exceed industry standards.
These may not require particularly advanced technology, but sometimes it is more difficult than technology to do, and it is often this attitude of excellence. In terms of brand shaping, the "stupid bird" of honor has a "telescope thinking", that is, it not only focuses on the core needs of products and brand building in the current high-end market, but also pays attention to sharing the respective advantages and capabilities of both sides with partners to build a win-win ecosystem.
With friends, together with the future
The newly restarted Glory is facing a difficult living environment, mainly relying on the rapid response and support of channel providers and upstream and downstream industry chain partners to restore the supply chain relationship in the first time. In this regard, Zhao Ming expressed his sincere gratitude: "Thank you to the partners for not abandoning at the critical time, they have always firmly believed in sharing weal and woe with glory and hardship, and constantly invested in waiting for the dawn to come." ”
A simple sentence, but it reflects the deep friendship between glory and partners in the same boat and two-way travel.
In addition to the partners of the industrial chain, Honor also regards users as friends and always adheres to the brand concept of co-creation with users. In less than 70 days, its HONOR Magic Moments Image Program received more than 200,000 submissions from 50 countries around the world, including 5,625 close-ups of smiles. Such an activity, like a thread, holds the glory together with the user's heart.
Of course, the most fundamental thing is to maintain "friendship" with products and users. At the anniversary celebration site, Honor specially released the new product Honor X30 series. Honor defines it as an eight-year sincere work to give back to users, after all, the X series is an old friend of Honor users, and this return makes people have a feeling of "a thousand sails are over, and the truth is still there". The new X30 series aims to make more new friends with the sincerity of the product itself and the high quality that exceeds expectations.
Glory also focuses on seeking the future with more friends. On this anniversary, Glory announced its cooperation with the Winter Sports Management Center of the General Administration of Sport of the People's Republic of China to officially become the sponsor of China Ice and Snow Technology, as well as the smart phone and terminal sponsor of the Chinese short track speed skating national team, using technology to help the development of the national ski sports industry. Not only that, Honor has also cooperated with Shanghai Jiao Tong University to build a joint laboratory for scientific exercise, jointly exploring the physiological indicators of human body sports, and helping Glory continue to deepen its cultivation in the field of wearable sports.
Glory's brand vision is to create a new world of wisdom that belongs to everyone, driven by the overall high-end upgrade of the Glory brand, the high-end process of the Glory Smart Life brand is accelerating. On the anniversary, Honor announced that it will create a series of technologies, products and ecosystems around "Honor Interconnection". The new Glory Interconnection contains a variety of use scenarios, the Glory of 1 + 8 + N fused together, I believe that through multi-terminal power, echoing each other's play, in the future in the full scene of this route, Glory is bound to become a friend of time, bringing more amazing intelligent terminal products.
epilogue
At present, the competition in China's smartphone market is still fierce, especially in the field of high-end flagships, which has become a market highland that must be competed for by soldiers. However, the more this moment of racing sails, the more it is necessary to have a calm, composed, and weight-lifting attitude.
To do this, you need a clear understanding of yourself, your environment, and your goals. Zhao Ming used "a little boy covered in mud" to describe glory, metaphorically referring to glory as this little boy, even if he is in the stables and covered in mud, he can smile and face it, optimistic and forward. "Pessimists may be right, but optimists tend to succeed", it is under the inspiration of such an optimistic spirit that Glory insists on laughing at competition, being the "stupid bird" who does not forget his original intention and does not chase the outlet, and constantly accumulates strength and seeks the future with friends.
In the long run, the ideal goal will, of course, blossom and bear fruit "naturally".