After the new forces preemptively broadcast the news, the big data of the Association of Automobile Associations also followed. This may not be a satisfactory statistic for many, after all, the passenger car market retailed 1.816 million units in November, up 6% month-on-month and 12.7% year-on-year.
In fact, since August this year, the market sales trend has been cruising in the lowest position in the past 5 years. The impact of the post-epidemic era and lack of core on the automobile market continues to ferment.
It is worth noting that Geely Automobile's total sales in November 135869 units, an increase of about 22% month-on-month and a decrease of 10% year-on-year. This result, if compared with his own, Geely may not be satisfied, but if compared with friends, Geely may secretly rejoice.
In November, Geely not only outperformed the market overall, but also replaced the original runner-up in sales, SAIC Volkswagen, by itself, which should also be the best ranking ever won by a Chinese brand.
In addition, Geely's new energy performance in this month is also remarkable, with sales of 16,161 units in November, an increase of about 137% year-on-year; total sales from January to November were 81,313 units, an increase of about 33% year-on-year.
Of course, for a large factory like Geely, it is unlikely to face a set of single-month sales data and sales rankings, after all, the volume is there, so it is more valuable and meaningful to pay attention to the data behind it.
By the end of November, Geely Automobile had increased its annual target of 1.53 million units to 77% from 68% at the end of October. It can be basically determined that Geely's overall target completion rate in 2021 will be nearly 90%.
After Geely released a sales bulletin in October, Geely itself clearly pointed out the culprit affecting the annual target - the lack of core.
The impact of the lack of cores is enormous, as evidenced by hoshikoshi L's October sales.
But aside from the sudden and uncontrollable influencing factors of missing cores, once we zoom in on the perspective, we will see and understand the present and the future more thoroughly.
At present, Geely is in the transition period from the 3.0 boutique car era to the 4.0 comprehensive structure car manufacturing era.
On June 8, 2020, GeelyAn Intelligent announced that the era of technology Geely 4.0 has begun, and Geely has entered the era of comprehensive architecture car manufacturing.
According to the plan, Geely will use about 1 year as a transition period, which means that the entire 2021 is Geely's transition year.
As we all know, the focus of the transition period is not to promote new, but to renew - existing models through modifications, upgrades, replacements, etc., to meet the requirements of the era of 4.0 comprehensive architecture car building.
At present, Geely's 24 models (including new energy) are on sale, except for the three models of Vision, Emgrand GSE and Xingyue New Energy, which have not been adjusted in 2021, the remaining 21 models have all intervened.
—— Either add special models, or mid-term changes, or complete the replacement, and in 2021, geely brand new cars in the strict sense, only Star Yue L/S.
The advantage of Geely's doing this is that it can fully meet the new requirements of 4.0 at the product level, which consolidates the foundation of the big factory; the disadvantage is that there are fewer new models launched, and there is less noise at the market and user level.
Obviously, Geely's approach during the transition period of transformation has chosen a more realistic way of building cars, which has more long-term significance. Of course, this has also become an important reason for the process of affecting its annual targets.
As 2021 draws to a close, the transformation and transition of Geely 4.0 is coming to an end.
In front of Geely is the outline of the five-year business development plan - by 2025, the market share ranks first among Chinese brands, with sales of 3.65 million vehicles (including extreme krypton), of which smart electric vehicles account for more than 30%.
With the blessing of the four major car-making architectures of BMA, CMA, SPA and SEA, geely's future push speed will be faster and faster, which is beyond doubt.
When it comes to Geely's sales, the product side cannot avoid Lynk & Co and China Star.
This November, and even throughout 2021, Lynk & Co and China Star are proving that Geely is in a state of synchronization and coordination in both quantitative and qualitative two-wheel drive.
Let's start with Lynk & Co. Lynk & Co sold 25,003 units in November, up about 10% year-on-year, and from January to November, it sold 194,670 units, up 29% year-on-year, surpassing last year's annual sales of 175,000 units. It is worth noting that the average transaction price of the current Lynk & Co brand has exceeded 155,000 yuan.
Look at the Chinese star. Geely China Star series sales reached a new high in November, with sales of 25,386 units, and its cumulative total sales exceeded 200,000 units; of which the sedan Xingrui and SUV Xingyue L were 12,702 units and 11,083 vehicles respectively, almost equally divided.
At the moment, Hoshikoshi L is stepping out of the shackles of lack of cores.
In November, the Star E-L increased by 171% month-on-month, and the cumulative sales volume reached 41,438 units in more than four months of listing, and the total order is currently more than 93,000 units.
As of now, more than 60% of the users who choose the high-end models of the China Star series are also more than 60%, and what is more interesting is that 52% of the users come from the demand for additional purchases, and a considerable part of them are switched from the joint venture brand selection.
A few days ago, Geely's latest product planning in 2022 was exposed, covering two driving forms: fuel and electric. In terms of fuel vehicles, the brand will launch an A-class SUV with the same size as boyue based on the CMA platform. Not surprisingly, this new car will go to the China Star series.
From Lynk & Co, we can not only see the traditional car companies in the product quality of the steady, excellence, but also can see its forge ahead as a young brand; for the Chinese star, it represents the whole market value interpretation of Geely car from car ecology to human ecology, from product thinking to user thinking.
In fact, we prefer to leave the wonderful of Geely in 2022 to share.
Because 2022 is the big year for Geely's products after the transition period. According to the plan, more than 15 new cars will be unveiled in 2022.
——Including the modification of geometry A, the modification of geometry C, the new hybrid car and a variety of pure electric vehicles. Raytheon Hybrid officially launched the full product domain;
The geometric brand will enter the mid-to-high-end car market with SEA haohan architecture products; Lynk & Co's new products will involve pure electric SUVs, or take the lead in the European market.
Bu Yu Mo is sad and frozen, and the accumulation of su is as much as Shu Ming, in 2022, the spring breeze that greets the auspiciousness must be warmer and more energetic than in previous years.