Wen | Ling Fox Bo Guang
2021 has come to the last month, and domestic dramas have staged the phenomenon of new year's sprints to win good headlines. Many of these dramas can be said to be the top projects in domestic dramas, such as Yang Zi and Jing Bairan's "Female Psychologist"; Huang Xuan, Wang Yibo, Song Qian's "Wind Rises Luoyang", Xiao Yang, Zhao Liying and other starring "Who is the Murderer", Huang Lei, who has just started broadcasting, "Xiao Minjia" starring Zhou Xun, Luo Jin, Mao Xiaotong starring in "Ebola Frontline" and so on.
Then there are the much-anticipated dramas "Knife Line in the Snow", as well as episodes such as "Opponent".
Those unaired TV series are not talked about, among the TV series that have been broadcast. Now word of mouth does not have one-sided criticism, but it is good but not good enough to be top-notch. Coupled with other reasons, these domestic dramas are very popular, but the audience has been arguing. At the same time, there is a domestic drama that is very balanced in terms of quality, word of mouth and market heat, and has been called the light of domestic drama by some people.
That is, chen Zhengdao, Xu Zhaoren, Li Chun, Zhang Hanyun, Wang Ju, Liu Dongqin, Zhou Cheng'ao, Ren Bin, Zhang Fan, Yang Boxiao and other starring urban drama "Love is Delicious". At present, the Douban score is 8.4 points, although the Douban score has no credibility. But as long as the audience who has watched this drama is praised, it is definitely a "dark horse" in the domestic drama. The question is, why can "Love Is Delicious" break through in a bunch of good domestic dramas?
Personally, I used to analyze a film and television drama based on the three levels of production level, actor performance, and story plot. The first three levels combined are the content expression of a film and television drama. Previously, we all started from these three criteria and thought that they were equal relations.
However, in the post-traffic era caused by "Clear Lang Action" since 2021, I think this star, especially whether there is a traffic star, has surpassed the production level and story plot, and has become the top priority for audiences to comment on domestic film and television dramas.
Now if a domestic film and television drama has a traffic star, even if its production level is good, the story plot is not bad, and even some traffic performances are not bad. But this evaluation will definitely be much lower, and it will even trigger a round of quarrels in the audience. Take the current popular domestic dramas "Female Psychologist", "Wind Rise Luoyang", "Love is Delicious", "Xiao Minjia", "Ebola Frontline" as examples.
There is no problem with the production level of these dramas, and even represent the overall progress of the domestic drama film and television industry. After all, there is no Abao color, grinding cutouts and five-cent special effects. Of course, this urban drama and costume drama are not easy to compare together, and everyone's industrial difficulty is not a level at all.
The story plot of these dramas, I think the overall level of the gap is also a chip or half chip situation, such as "Female Psychologist" is the most controversial, and "Ebola Frontline" is almost inferior; "Love is delicious", "Xiao Minjia", "Wind Rises Luoyang", "Who is the murderer" is also a half chip, or almost the same situation.
Since the production level is in place and the gap between the plots is not far from each other, what is the biggest impact?
Now the evaluation of domestic dramas focuses on stars, and if there are traffic stars, the taste is even more rushed. This leads to the other two aspects that are not so important, or they are just the support point for everyone to argue around the stars.
Film and television dramas without traffic stars, character shaping and story plot are good (this is the premise, too bad no one can save). As long as the audience likes this TV series, any shortcomings can be automatically ignored, and any bugs can be actively patched. The shortcomings do not exist, the bug is a metaphor, connotation, and small broken drama are so poor -
If it is a film and television drama with traffic attributes or even traffic stars, any shortcomings will be magnified, and obviously the foreshadowing and details will scold you for being unreasonable. If you pay attention to domestic film and television dramas, you will find that any domestic drama will now be scolded by a bunch of people for being illogical, rotten, unrealistic, and too fake.
The key is that dramas with traffic stars are all bad, and dramas without traffic stars and bugs are metaphors.
Among the several domestic dramas broadcast in the same period in December, the pure quality of "Ebola Frontline" is generally added to the "Peace Ark" before, and the current popularity is not very high. "Xiao Minjia" has no traffic star without this controversy, the current heat is good, but there is no big explosive point in the plot; "Wind Up Luoyang" is a typical example of the traffic star dragging his legs, Song Qian's acting skills are bad, Wang Yibo's acting skills are even worse, which leads to a good plot overflowing with scolding.
"Female Psychologist" and "Who is the Murderer", two starring actors with traffic attributes, can be said to have amplified this controversy to the limit. Interested everyone can take a closer look, now most of the quarrels around these two dramas, on the surface is talking about the plot, talking about the role, talking about the details, talking about logic -
In fact, the vast majority of people are subconsciously disgusted with a star, and then in order to spit and complain, in order to criticize and criticize, want to prove that there is a simplest way: for example, you obviously think that the TV series is not bad, you are criticizing the article, video or comment under the saying ok, there will be many people indiscriminately scolding you are a fan of a star.
This kind of reverse rice circle in the post-traffic era is really very common in my personal observation.
"Love Is Delicious" can stand out in december's domestic dramas, first of all, it wins because it has no "traffic stars", and there is no "post-traffic era" audience with a provocative basis for critical traffic. The three protagonists of this drama are Li Chun, Zhang Hanyun and Wang Ju, who are not only not traffic stars, but also not first- and second-line actors of domestic dramas.
Li Chun is probably the positioning of Qingyi, and now he can star in the protagonist of the low-cost TV series, the important supporting role in the top resource TV series, or the situation of female second and third females. Zhang Hanyun is a supporting actress who has re-ignited, and Wang Ju's coffee position is even lower, which is the first TV series she starred in.
This kind of actor who is not enough and acts diligently, in the "post-traffic era", does not focus on a large number of eyes, which is easy to cause controversy. Let's think about it carefully, the three main actors of this drama have any fans and black fans, and it is worth the stakeholders behind it to go down to the whole set of "traffic", right?
"Love is Delicious" has no traffic but is not the basis for being provoked by the audience, but in this era there is no "traffic star", not a big IP, this attention is not enough, it naturally lacks the foundation of "out of the circle" in the early stage, and finally relies on the actors who fit the role, and the plot is serious and careful.
The reason is also very simple, in addition to a very small number of large directors and teams with relatively high voice power in this kind of domestic drama, there are no traffic stars, no top actors, not big Ip film and television dramas, and the natural investment is low. Less money, can not afford traffic stars, can only invite cheap but suitable actors, and then work the content.
In this case, many dramas do not pay attention to the level of production, that is, to win with sincere ideas and plots, such as many small-cost web dramas.
However, "Love Is Delicious" is different, although it is not expensive at first glance. But the director Chen Zhengdao is still a big director of the Eight Classics, and I think it should be similar to Li Muge's "Si Teng". Li Muge previously filmed the blockbuster "East Palace", and Chen Zhengdao filmed "Skyscraper" and many suspense films. But their project is not a big project, at least the capital does not think it is an S-level project.
"Love is Delicious" is very interesting in the creativity of the content and the expression of details, and it can even be said that in the current domestic urban drama, it is full of a sincere laughter and anger, but also a joke of the shortcomings of the times.
If you look at it from the positioning point of view, "Love is Delicious" is like Feng Xiaogang's "North and South" + "Thirty Only", but this drama is heartfelt, sincere and interesting too much.
For example, we mentioned that "North and South", "Thirty Only" and other domestic female urban dramas in recent years, and even what is the most criticized domestic urban drama? It is nothing more than traffic stars or stars with bad acting skills, role settings and behaviors that are not grounded, workplace professionals and life details are full of loopholes, etc., collectively referred to as suspension dramas.
If we look at this "Love Is Delicious", you will find that it just circumvents the shortcomings of the above domestic urban dramas.
First, the heroines are normal women with real desires, and now many male and female protagonists of the drama are the same as monks, or the so-called industrial saccharin, as for the makeup is too exaggerated and the role is not grounded, it is not necessary to say more. The actors of this drama are all original, the lines do not come out of the play, and even like Zhang Hanyun counterattacking Zhao Qi, Wang Ju's spoken English these parts can still be regarded as very wonderful. Sleeping, fitness, skin care, these places that should look plain, have indeed achieved a plain face, and the normal point of removing makeup before going to bed is actually very normal.
The second is the wonderful plot design and scheduling ability, each episode is not long, but the richness of the plot in other traffic dramas can stretch the water injection forty episodes may be more than that, the nightclub episodes from BGM to lines to the three protagonists three lines parallel but orderly, layer by layer, it is enough to make people clap their hands.
In addition to the rhythm processing and narrative advancement, this plot is also praised for playing the banner of realism, but it does not avoid it, unlike other dramas that use this topic to guide traffic but do not discuss. This drama dares to tell the truth, women's marriage problems, women's workplace encounters, older single women employment, the embarrassment of housewives returning to the workplace, urban women's real desire choices, internal entertainment IP drama sweet pet drama chaos and so on.
There are many episodes that even reach the point of laughter and anger, needle and needle, but it is not serious (I will just talk about it). The characters of this drama are all living ordinary people, all have their own shortcomings, the criticism and self-criticism of several heroines make people have to admire the director and screenwriter, there are mistakes and shortcomings but will reflect is the epitome of ordinary people and so on.
"Love is Delicious" has the feeling of watching the American drama "Sex and the City", but you will feel extremely lifelike, and very suitable for the actual life of China, learned the essence of the American drama, and made an analysis of the real Chinese women and urban life problems, careful research, details are not sloppy, at the same time there is a very humorous, complex content, but let people watch not tired, happy at the same time can reflect on themselves, analyze the society.
And the coolest thing is that no matter what you see that makes you feel very speechless and embarrassed, just want to scold a few words, after a few episodes or two the protagonists themselves will solve it, it is still very relaxed in nature.
Finally, the most complained about by the fans of this drama is that the name given by the director is not good, in fact, it does not seem important now. Because compared with the name, its small-scale outbreak of word-of-mouth has knocked out the brand, and now there are many such domestic dramas every year.
Now I hope it can make a second one, and don't leave suspense like many other web dramas. The director team of this drama has said that it wants to make a second film, and if it can really be made into a series, it is still very exemplary for domestic dramas, because there is finally a high-quality female urban series with realistic themes.
Finally, I hope that "Love Is Delicious" can produce a second one, and domestic dramas are getting better and better!