Source of this article: Times Finance Author: Li Guyue
Recently, Dongfeng Fengshen Dark Night Yixuan MAX officially opened the reservation. The vehicle is positioned as a mass-produced mech chariot, and a total of two models have been launched, the Night Dawn Edition and the Dark Night Holy Light Edition (Hybrid), priced at 127,900-137,900 yuan.
The "Scissor Door" configuration, which has attracted much attention before, has not been installed on the Dark Night Yixuan MAX. Times Finance learned from the official that the design, as the exclusive rights and interests of fans, will be landed in the next opportunity.
From the appearance, the car uses a large number of black gold elements design, such as track armor grille, carbon dark night rim with Krypton gold brake calipers to improve handling, while the track-level rear spoiler kit, track-level broken tail, track-level bilateral four-out tail throat shape and other aerodynamic kits, also enhance its sporty performance.
As for power, the Dark Night Max is equipped with Mach power and Mach Hybrid (MHD), and the official said that its zero hundred acceleration takes 6.81 seconds. In terms of chassis design, Dark Night Max is based on DSMA's advanced modular architecture, and the chassis is adjusted by the CTCC champion team.
Image source: Dongfeng Fengshen
With the arrival of the Dark Night Max, the matrix of the MAX series of Yixuan max has been further expanded. According to the official website, with the addition of two versions of the dark night, the car series has launched 9 configuration models for selection. As an important strategic product of Dongfeng and the first model based on Dongfeng Group's DSMA advanced modular architecture platform, Yixuan MAX has led the Yixuan family to sell more than 10,000 yuan for three consecutive months since its launch on September 1 this year.
According to the latest official data, Dongfeng Fengshen's sales in November were 15,816 vehicles, an increase of 138% year-on-year, and monthly sales have continued to exceed 10,000 since May; from January to November, Dongfeng Fengshen's cumulative sales of 108115 vehicles, an increase of 75% year-on-year.
At the beginning of March this year, Yang Qing, general manager of Dongfeng Company and deputy secretary of the Party Committee, said that "Dongfeng Passenger Vehicle Company must achieve the sales target of 120,000 vehicles in 2021". Subsequently, Ding Shaobin, general manager of Dongfeng Passenger Vehicle and secretary of the Party Committee, issued a military order to resolutely fight and win the battle of Dongfeng passenger car industry, and must exceed 120,000 units in 2021.
According to the report card handed over by Dongfeng Fengshen in November, it has completed more than 90% of its annual sales target.
In fact, in order to sprint the annual sales target, since this year, in addition to the Yixuan MAX car series, Dongfeng Fengshen has accelerated its launch on the market with a number of new cars, including the AX7 PRO JL Version, the 2021 Yixuan, the Yixuan GS, and the AX7 Mach Edition.
In terms of marketing, Dongfeng Fengshen is also constantly innovating marketing methods, not only holding activities such as the Yixuan Family Annual Fan Festival, integrating marketing elements such as dimensional wall culture and mecha style, but also establishing the "Dongfeng Shen DUN Bureau" riders' association to strengthen interaction with car owners.
It is worth noting that in April this year, Dongfeng Company released the "Oriental Wind Rise" plan, announcing that dongfeng will focus on building Dongfeng Fengshen, Lantu and a new high-end electric off-road brand in the field of independent passenger cars. According to the plan, by 2025, dongfeng's own brand passenger car sales will reach 1 million. It is reported that Dongfeng Fengshen will shoulder the heavy responsibility, and the sales target for 2025 is 400,000 vehicles.