On December 14, BYD revealed that in the first half of 2022, a new high-end brand will be released, and the first model will launch a hardcore off-road vehicle, priced at 500,000 to 1 million yuan.
It is understood that this high-end off-road vehicle will directly benchmark Mercedes-Benz G, Hummer and other internationally renowned off-road brands, and is expected to debut in the second half of 2022 and officially go on sale in 2023.
Previously, the Internet has exposed by BYD's new hardcore SUV model spy photo, from the spy photo map can be seen that the body uses other models for shell camouflage, indicating that the car is still in the testing stage.
As can be seen from the spy photo, the new car adopts a non-load-bearing body structure, with BYD Song PLUS as a comparison, it can be clearly seen that the body size of the new car is very large, and the length of the actual car may reach more than 5 meters. BYD official said that the shape of this model is quite eye-catching, and equipped with two "unique skills", although no specific information has been disclosed at present, but according to speculation, it is likely to be like a blade battery like the leading technology.
In addition, BYD also has a high-end MPV program. According to the news revealed by BYD's brand department, the research and development of MPV models under the new brand will be carried out along the indicators of "plug-in hybrid, 200km pure electric endurance, 1000km comprehensive endurance", and the price is expected to be 500,000 to 900,000 yuan.
There is not much model information, but the price is revealed in advance, and the highest price is from 800,000 to 900,000 to 1 million, which can be seen by BYD's determination to rush higher. It is reported that this new brand will be operated by an independent team.
Dear netizens, for the high-end car released by the domestic brand "Big Brother" BYD, what do you want to say, welcome to leave a message in the comment area~