Edit /B B
With the arrival of goods has always been considered to be the end of the live broadcast traffic, as more and more anchors join, how to seize the traffic password, establish their own live broadcast style, and finally let the fans stay in the live broadcast room, has become a matter of all anchors pondering.
In this process, we can find that from the earliest Li Jiaqi-style "selling and selling", to Luo Yonghao's "make a friend", and then to the beautiful girl Bundi's "take a little away", the live broadcast room has been developing towards entertainment from simple product sales.
Recently, this style of entertainment with goods has become more and more intense, and spoofing and spoofing have become the main atmosphere of many live broadcast rooms, and some live broadcast rooms rely on such swords to take the side, attracting a large number of netizens to stop.
1
20,000 people watch Selling Dragon's Whisker Candy online
As a traditional snack, dragon whisker candy has many fans who love to eat, but there has been no sense of existence in the live broadcast room.
However, on Douyin, dragon whisker candy suddenly attracted much attention, and at the highest time, not only 20,000 people watched and sold sugar at the same time, but even in the case of no works in 30 days, it also added 138,000 fans, this account is - Aifu Dragon Whisker Candy.
Aifu Longsu Sugar was first opened on Douyin from 2018, and most enterprise numbers, although the pit was early, but it was not operated, a total of 15 short videos have been released, and the number of likes has just exceeded 100,000.
Usually, the number of products on the shelves of Aifu Longsu Candy is controlled within 5 models per live broadcast, and the main push is a dragon whisker crisp with a unit price of 18.8 yuan, coupled with products such as white rabbit milk candy and traditional pastries, the product price range is within 12.9 ~ 79.9 yuan.
At first glance, the live broadcast of Aifu Longsu Sugar actually has no characteristics, a factory presented with keying, such a live broadcast in Douyin actually grabbed a big hand, it is not too much to say that some are simple.
If you think that this live broadcast room wants to follow the origin live broadcast style, it is a big mistake, and the atmosphere of this live broadcast room is the most attractive.
Female anchors who speak in dialect will not only intimidate fans, but also do not reject the jokes thrown by fans. "Is the dragon whisker crisp for sale in Syria?" "You drive the tank to get it yourself", "Which dragon is born with the dragon's whisker puff pastry", "the dragon's whisker puff pastry is born of the T-Rex", vividly turning the live broadcast into a laugh-dense talk show.
Of course, playing back to playing, the anchor did not forget to recommend their own products, Aifu Dragon Whisker Candy in the past 2 months but like a hanging. Since October, a total of 75 live broadcasts have been opened, and daily broadcasts have been realized, with an average popularity of 51.5 people and GMV of 38,000.
2
"Nonsense" becomes the password for live streaming traffic
Similar to the previous bungee belt goods, this kind of "nonsense" type of live streaming goods has also appeared in the phenomenon of human-to-human transmission in Douyin.
Aquatic products with goods account Mu Xiansen (seafood) in the live broadcast room, but also rely on the anchor to seriously answer the funny comments of netizens, the fire is a mess.
In this live broadcast room selling fish, the fish is a serious fish, but the anchor and netizens have social cow fever, the mouths of both sides are rattling non-stop, and the entire live broadcast room has become a group of people's mouth hi daily.
For example: "Do fish speak Cantonese?" Does buying fish affect me to open Wuling Hongguang? What link is the aunt who killed the fish in? Can the fish help me with the exam?" Strange problems of these kinds arise one after another.
In fact, it seems that the anchor is trying to pick up the stem, but in fact, he is also seizing the opportunity to show the product. For example, netizens say, "I want to see the fish's nest." The merchant will open the fins; netizens say "I want to see the fish split a fork", and the merchant indirectly shows the freshness of the yellow fish.
Also relying on the nonsense quiz live broadcast is the "Crazy Little Brother Yang", and the comment area will be filled with some strange questions during his live broadcast, such as "Will there be a girlfriend after eating" and "Is it the neck of a serious chicken?" "Can you get rich by eating?" Brother Yang's three-point helpless and seven-point grumpy answer also made people cry and laugh.
This kind of goods also continues the short video style of Xiao Yangge, but the "love and killing" of a family of four has become a battle of wits with fans. In the case of the live broadcast effect being full, Xiao Yangge's performance in carrying goods has also risen, a live broadcast, while the number of online people can reach one million, and the GMV breaks through four or five million.
3
Funny, funny live broadcast is content-oriented
It is not difficult to see that after 2 years of blowout outbreak of live streaming with goods, under the atmosphere of promotion and forced single live broadcasting, many users have become tired of live streaming goods. The return to the original "sense of pleasure" of live broadcasting is an important reason why the live broadcast room can go out of the circle at present.
Whether it is selling dragon whisker candy or selling small yellow croakers, these live broadcast rooms present an atmosphere of "mainly to make everyone happy, and sell things by the way", and there is no promotional rhetoric such as "seize the time to place an order", nor is there a sense of oppression like the barbershop's three sentences.
At the same time, the relaxed and pleasant atmosphere makes the funny interaction between netizens and anchors also become a way for anchors to increase user retention, which has become the key to secondary dissemination in these live broadcast rooms.
Of course, just like bungee bungee, don't think that this model can be easily imitated.
First of all, how to create such an atmosphere in a seemingly "serious" live broadcast room is not an easy task.
Secondly, it is easy to deal with all kinds of "difficulties" thrown by the audience, often driving without overturning, and the test of the anchor is also a big difficulty.
In fact, shouting OMG, beautiful bungee, anchor audience mutual hatred, this highly dramatic scene is a means to retain users, no matter what the form of live streaming with goods, the most attractive foothold is still in "creating a sense of conflict".
As the saying goes: good-looking skin bags are the same, interesting souls are one of the best. This also gives many live broadcast practitioners a certain inspiration, as long as in the face of the same content, the live broadcast play out of their own characteristics, establish their own content advantages, then the traffic will also come naturally.
/ END /
Copyright Notice: This number is original except for the article number indicating the source
Live watch the official website