On December 15, Zhixing Box released its two new models BM-400 and BM-600, the two models are mainly for taxis, online car, rental cars and other B-end markets, the new car has made a lot of targeted design for the pain points facing the current rental market, compared to the traditional passenger car market, Zhixing Box has chosen a new track.
Of the two models released, the BM-400 is smaller and more like a compact MPV by definition of a traditional MPV, with a body shape similar to the brand name as a whole, looking like a large square box.
The front part of the BM-400 is simple in shape, this conceptual design looks very futuristic, the large square windshield can bring a good view to the driver, and the two side headlight group shape is integrated into the logo of its own brand.
The middle area is equipped with a color electronic display screen, which can display some prompt information or use as an advertising space.
In order to change the monotony of the boxy shape on the side of the body, the new car adopts a two-color collocation, enriching the visual effect of the side, and the powertrain structure of the pure electric model is more compact, so in the design, the four wheels can be maximized close to the four corners of the body, bringing ample riding space to the car.
In terms of body size, the new car has a length * width * height of 4530 * 1900 * 1970 mm, and a wheelbase of 2850 mm.
In order to facilitate getting on and off the car, while obtaining a larger opening, the BM-400 also adopts the usual sliding door design of MPV models, and the green square sign on the right side of the body is the switch, which is in the form of touch.
Since it is a model built for the B-end market, this car is also very different from the traditional MPV in the layout of the door, using a three-door design, the main driving end is the conventional door for the driver to get on and off, the right side of the body is the electric sliding door used by passengers, and the rear is the traditional tailgate.
We can also see that the BM-400 has a relatively low body height, and this design with a large opening sliding door is more convenient for some passengers with limited mobility to get on and off the bus.
The rim adopts the closed shape used by new energy models, the two-color combination echoes the body color, and the tire size is 215/45 R17.
The rear tail shape is square, the area of the rear windshield is very large, the tail light group is similar to the headlight group, and the middle area is also equipped with a color electronic display screen.
Since it is a model designed for the B-end market, the BM-400 is also very different from the traditional MPV model in the car, and the interior of the real-time model is mainly black, canceling the traditional dashboard design, and the center console and the co-pilot side are equipped with two huge screens.
The steering wheel has a two-frame design with stitching trims on the inner ring and some multimedia and driver assistance control buttons on the left and right sides.
The seats of the new car have an L-shaped layout, and the traditional co-pilot side seat has been removed, and the space will be used as an area to store passengers' luggage.
The model seen in the picture is 176cm-5'1"5'
The second row is equipped with only a separate seat, located behind the main driver, the third row is equipped with two seats, in terms of the layout of the seats, the right side of the third row will be the "C" position of the whole vehicle, with more leg space, and you can also enjoy the large screen on the co-pilot's side.
The new car is also equipped with a removable "bar" in the second row, which can be used as a vending machine to provide passengers with some basic life services according to the brand's planning.
The power part, the official has not yet revealed more information, it is known that the model's NEDC mileage is divided into 420km and 530km versions, and supports 600V high-voltage fast charging, the new car will be listed in the fourth quarter of 2023.
Compared with the BM-400, the BM-600 has a higher level, and the positioning is more similar to the size of the medium and large MPV, and the design adopts the same design language as the BM-400, which is also a square shape.
Changes in body size and volume make the BM-600 have a stronger momentum, the business atmosphere is more intense, and the front part of the car has added chrome decoration on both sides of the lower air intake, which is more exquisite in visual effect.
The BM-600 also adds a separate larger window behind the A-pillar, and the area of the front door window is also relatively large, which can minimize the driver's blind spot and ensure driving safety.
The design of "four wheels and four corners" is more obvious on the BM-600, from the side, the wheelbase of the real car is very exaggerated, in order to enrich the details of the side, the new car also added a similar wide body decoration on the wheel arch, looking more heavy.
The length* width * height of the new car is 4900 * 1900 * 1790 mm, and the wheelbase is 3100 mm.
In the rim part, the BM-600 adopts a multi-spoke design, and the shape and the temperament created by the body are still relatively compatible, but the large-area cutout is not dominant in the drag coefficient, and the tire size is 255/35 R18.
In the rear part of the car, the rear windshield of the BM-600 is composed of a whole electronic display screen, and the tail light group is arranged around the screen, which is still very rare, and it is also equipped with metal decorations on both sides of the rear encirclement, which echoes the front of the car.
The design idea of the interior part of the BM-600 is the same as that of the BM-400, and the large-size central control screen + co-pilot screen is particularly eye-catching, and the seats and doors on the co-pilot side are also cancelled and replaced by a luggage storage area.
Unlike the BM-400, the second row of the BM-600 is equipped with two separate seats, the layout is more similar to that of traditional MPV models, and therefore equipped with electric sliding doors on both sides.
The third row is equipped with two separate seats, one of which is also equipped with a separate leg rest, and the change in body size gives the BM-600 more ample seating space.
The power part, the specific parameters of the BM-600 have not yet been revealed, and it is currently known that the neDC mileage of this car will reach 600km and support 600V high-voltage fast charging. In addition, the new car will be officially launched in the third quarter of 2024
In the two models released this time, we have seen a lot of targeted designs, there are currently very few pure electric models in the B-end field, and there is no absolute positive competitor model for the BM-400 and BM-600. In this era of new energy development, Zhixing Box has targeted a popular market that is not concerned and has taken its own road, and in many cities, it has begun to roll out the electrification of rental, online car and other models in a large area, and its market prospects are still very impressive from the perspective of the overall domestic base. For Zhixing Box, how to let more people understand this brand, going deep into the market will become the top priority.
Beijing Box Zhixing Technology Co., Ltd. is a collection of automobile R & D and design, platform development, sales and operation, system construction and other aspects of the technology company, in 2019 officially established the electric vehicle division, began to devote to the development of B-end market models.
Zhixing Box's products are built for the B-end market, but serve C-end users, profits are not simply limited to buying a car, there are vending machines on the car, there are large screens, entertainment push, advertising push and other businesses can be used as long-term profit points, changing the attributes of the simple tools of the car, creating a mobile living space, and realizing the diversification of income.
In the past, online car will be based on the level of the model, the price to determine the level of the model, Zhixing Box said that for the market demand to create a product is more suitable, compared to the use of traditional passenger cars to enter the online car market has more advantages, in the future will rely on this advantage to set a new benchmark in the industry.