BYD will release a high-end brand in the first half of next year, and the first car may be priced at one million

On December 14, at the BYD technical communication meeting, BYD made it clear that it will implement a new brand strategy from 2022 - two not only, three leading (that is, not only China, not only automobiles; technology leadership, quality leadership, market leadership).

On this basis, BYD will also launch a new high-end brand, which will be officially released in the first half of next year and the first model in the second half of the year.

The first car will be a hardcore off-road vehicle, priced at about 500,000 to 1 million yuan, benchmarking Mercedes-Benz G, Hummer and other internationally renowned hardcore off-road vehicles, the new car is expected to be unveiled in the second half of 2022, and officially put on sale in 2023.

Previously, Zhao Changjiang, director of BYD's high-end brand preparation office, also hinted at creating a high-end new energy MPV on the social platform, using a 7-seat layout. In terms of power, the new car adopts plug-in hybrid, with a pure electric endurance of 200km, and the comprehensive cruising range can reach 800-1100km; The pure electric version has a pure electric mileage of 500-800km, which needs to support fast charging.

In addition, the Denza brand cooperated by BYD and Daimler will also have new models released next year, and the two sides will increase investment in the brand.