With the development of the times and the popularity of smart phones, the game industry is also fully integrated into public life with new formats, new forms and new positioning, and men, women and children have a new understanding of "games". The field that once played the label of "playthings" once mentioned has a new space for development, and the new mode of events represented by e-sports has developed rapidly and has countless fans. As a large-scale game with tens of millions of users, or even hundreds of millions of users, its social responsibility is also advancing with the times, and many games continue to exert efforts in public welfare undertakings, and the "Glory of the King" mobile game is one of them.
Weibo e-sports all-star charity competition: gather the strength of 100 families to help love
On December 11, the final battle of the Weibo E-sports All-Star Charity Tournament was launched in Shanghai. Since the beginning of the tournament in May this year, it has attracted wide attention, and has successively convened 53 stars such as Shen Teng, Lou Yixiao, Yang Chaoyue, Yu Yan and many KPL players to carry out 12 "Glory of the King" confrontation events to help the public welfare. It is worth mentioning that while contributing to the heat and topics, all the competition income in this charity competition has been donated to Sina Charity, and as of today, football fields have been built for two primary schools in Sichuan. In August this year, when Henan was affected by torrential rains and was seriously affected, the Weibo e-sports all-star team quickly donated money to support Henan, carry forward the power of example, and highlight the responsibility!
Public Welfare Event Inventory: Too many things you don't know!
When it comes to public welfare, many people may think of donations. In fact, the well-being and interests of the public are "public welfare", such as cultural inheritance, knowledge popularization, rural revitalization, network health, environmental protection, epidemic prevention and disaster resistance, and so on. How to give full play to its own advantages, implement social responsibilities, achieve the best activity results, spread positive energy and great feelings, and help vulnerable groups has always been the driving force for "Glory of kings" to continuously innovate in public welfare.
In addition to the aforementioned charity competitions, Glory of Kings has been carrying out 99 Charity Day activities for many years. In 2019, Tencent Charity and "Glory of the King" jointly donated 990,000 yuan to the "Mountain Village Mother's Counterattack" public welfare project; In 2020, "Glory of Kings" calls on players to work together to help the genius mother who inherits the intangible cultural heritage and cheer for the protectors who guard the Great Wall! On this year's 99th Charity Day, Tencent Growth Guardian, Tencent Games and Tencent Charity Foundation launched the "Wisdom and Body Double Hundred" public welfare plan, the first phase of which provided 100 "future classrooms" and 100 "happy sports fields" for urban and rural children, and the "Glory of the King" and the game event "KPL King Glory Professional League" also launched activities such as answering questions and sharing love for public welfare popularization, inviting players to accumulate love and help the project!
In terms of cultural protection and cultural inheritance, "Glory of the King" has another way, not only investing resources, but also letting players understand through game content derivation. For example, on this year's 99th Charity Day, "Glory of the King" and Tencent Public Welfare pledged the protection and repair of the eastern section of the north building of the Great Wall, and launched the "Protect the Great Wall, Benefit the Canyon" activity in the game, which was enthusiastically participated by players, and after the activity was launched, a total of 1.4 billion hearts were generated, 30 million small red flowers were collected, and the great wall protection knowledge was shared more than 4 million times. In fact, as early as 2017, "Glory of Kings" pledged the restoration of the 1,000-meter Great Wall, and the production inspiration of the "Great Wall Guard" in the game came from "Guarding the Great Wall"!
In addition, "Glory of kings" has joined hands with the Dunhuang Flying Skin launched by the Dunhuang Research Institute to tell the story of Dunhuang; He has worked with Zhejiang Provincial Cultural Tourism Pavilion and Shengzhou Municipal Bureau of Culture, Radio, Film and Tourism to create "Shangguan Wan'er-Liang Zhu Skin" through popularization and modern interpretation, so that Yue opera is deeply rooted in the hearts of the people; He has gone deep into Bashu and integrated Sichuan drama face and national treasure panda in the production of "Mengqi - Fat Da Rongrong" skin, showing a strong Sichuan culture...
As the ace mobile game under Tencent Games, Glory of Kings has always actively fulfilled its social responsibilities and led the social trend. And doing public welfare, it is never a beautiful mouth, whether it is an enterprise or a game, it cannot be abandoned halfway, and it must be done for a long time. It is fervently hoped that "Glory of the King" can continue to enhance its sense of social responsibility in the future, spread the concept of traditional culture and civilization, and lead players to fearlessly pursue their dreams and move forward for love!