After 6 years, Apple once again topped the first place in the Chinese market. According to a report released by CINNO, in October this year, Apple won the first place in shipments in the Chinese smartphone market, which can be described as "Huawei fell, Apple was full". Yu Chengdong, CEO of Huawei's consumer business and executive chairman of Huawei, has said that the high-end of the domestic market for Huawei's mobile phones has been ceded to Apple.
Nowadays, domestic mobile phones have achieved catch-up with the iPhone in hardware, but why can't they compete with Apple in the high-end market? If the hardware is fine, it's the software thing.
Although Huawei's Hongmeng system is developing rapidly, it is difficult to fight iOS without new machine support; MIUI, the pioneer of domestic custom systems, is facing the dilemma of continuous bugs and declining reputation. Nowadays, the market urgently needs another domestic customized system to take over the baton of Hongmeng, fight against iOS, and regain the right to speak in the domestic high-end market.
Recently, the OriginOS Ocean launched by domestic manufacturer vivo, with its unique design and smooth use experience, is expected to take over The Lion and surpass iOS.
OriginOS Ocean, what is the strength to fight iOS?
As a new operating system that vivo has dedicated to creating, OriginOS Ocean has a dazzling feeling compared with the existing operating system in terms of system interface UI design and interactive experience.
However, it is not easy for The Post-Wave OriginOS Ocean to surpass iOS in terms of UI design and system. Because iOS has formed a "very smooth and powerful" experience in the user's mind, and even said that there is a kind of "iOS worship" plot in it.
Therefore, if OriginOS Ocean wants to catch up with the latecomers, it must work the fluency that iOS is good at, and it is possible to match or even surpass iOS. So let's start with "fluency."
1) Fluency comparable to iOS
For a long time, the domestic customization system has a "heart knot", that is, it is believed that "fast equals smooth". At one point, some mobile phone manufacturers even played the advertising slogan of "xx mobile phone is fast". This is also in line with people's intuition, is it not smooth when it is fast? This is not the case.
Vivo believes that fluency should be based on fast, while conforming to psychological expectations, respecting the scientific logic of human eye imaging and the physical laws of life. That is to say, in vivo's view, smooth = "fast" + "visual not stuck". If it is not easy to understand, you can look at the following picture, up and down two balls, should no one think that the ball that moves faster, to be more fluent, right?
The gap between the smoothness experience of Android and iOS is mainly focused on two points: background app opening and transition animation. In the past, the Android system had a problem, that is, the killing background was very serious, which led to the usual use, just opened the APP, when used again, you have to see the open screen ads, re-click the corresponding page and repeat it. iOS adopts a tombstone mechanism similar to Windows Phone, which can ensure that multiple applications can be switched frequently in a short period of time, can be opened instantaneously, and the page can remain intact.
The second is transition animation. In the past, the Android system had a strong sense of separation, that is, a fast, a slow, and the experience of use was very bad; and Apple regarded the iPhone as a stone tool we have used since the primitive era, not blindly pursuing "fast", being able to be as natural as stone tools, and following the hand is the key. When using iOS, you will find a phenomenon, that is, the faster you slide, the faster it moves, presenting a non-linear physics simulation animation effect, which is the key reason why iOS can do "where to play".
OriginOS Ocean and iOS have achieved the same smooth follow-up, first of all because of the consistency of ideas.
As the first manufacturer in China to propose that "fast does not equal smoothness", vivo has introduced two blockbuster technologies in OriginOS Ocean according to this theory: instantaneous start-stop and atomic animation engine.
The startup speed of app, for an operating system, often determines a user's first impression of it, which is directly related to our experience. In the Internet field, there is an "eight-second law", which means that when a user visits a website, if the time to wait for the web page to open exceeds 8 seconds, more than 70% of users will give up waiting.
On today's mobile phone operating systems, this time may be shortened to "3 seconds" or even "1 second".
When we open multiple apps at the same time, if the APP that handles the background is closed, then it is often necessary to open it again for a cold boot. At this time, the interface state and data we deal with in the application will be lost, and we even need to watch the advertisement again to enter, which leads to an increase in waiting time and a sense of rupture in the experience.
The role of the instantaneous start-stop is to keep the APP running in the background with ultra-low power consumption, when we open the APP again, it belongs to the hot start, which can greatly shorten the user's waiting time and truly achieve seamless switching of multiple applications. This avoids killing the background, but also does not eat memory significantly, resulting in reduced battery life.
The other is the atomic motion engine. Even though vivo has added many rich animation effects to OriginOS Ocean this time, due to the addition of the atomic animation engine, It makes OriginOS Ocean smoother to use. As mentioned earlier, in the past, when the Android system was used, it was not smooth enough because of the problem that its transition animation was not followed enough. The atomic animation engine brought by OriginOS Ocean can realize interruption and redirection, and always inherit the speed of the last run when the animation changes, so that the speed we said above is not only "fast", but also "smooth" in visual experience.
2) The convenience is better
If OriginOS Ocean and iOS are tied in terms of fluency, then In terms of convenience, OriginOS Ocean is even better.
Since Jobs designed the classic "sliding unlock" on the original iPhone, the lock screen interface has not been able to get out of the shackles of the two functions of "anti-false touch and protection of mobile phone privacy". This can be said to be a waste in today's mobile phone screen is getting bigger and bigger. On this basis, OriginOS Ocean integrates more functions around the fingerprint and cleverly interacts with the fingerprint, further reconstructing the function of the lock screen interface.
Combining the Super Card Pack with the Small Window Mode, OriginOS Ocean enables users to scan codes to pay, play music, view flight information, etc. on the lock screen, achieving true zero-level operation.
Vivo in OriginOS Ocean this time, can be said to be the concept of "zero-level operation" resolutely implemented inside and outside the system, greatly improving the convenience and efficiency of use.
The lock screen is the outside, and the unlocked desktop belongs to the inside. In the OriginOS 1.0 version, the number of atomic components that are quite well received has been greatly expanded, especially in third-party applications, vivo has made great efforts to adapt with major APP manufacturers. This allows us to perform a lot of core operations directly on the main screen interface of OriginOS Ocean, such as taking a taxi, checking the courier, setting an alarm clock, etc., which iOS has not done.
Some people say that the atomic components of OriginOS Ocean copied iOS, which is actually not accurate. Not to mention that as early as iOS, the style of widgets existed in the Android system, let alone the difference in the function of the two widgets. iOS widgets focus on "presenting core information", and OriginOS Ocean takes this a step further, not only being able to view core information directly on the desktop, but also performing "zero-level operation", which is more convenient.
In addition to the great improvement in the convenience of application operation, OriginOS Ocean has also been upgraded in terms of viewing notification information. This time OriginOS Ocean brings a new notification style: capsule notifications. On the basis of atomic notifications, vivo uses artificial intelligence technology to extract the core information of the notification and present it on the status bar like a capsule, making the information notification lighter and more convenient to view.
For example, the verification code is a big notification category that we often receive, in general, when we receive the verification code, we need to open the SMS APP, and then find the verification code from the dense text. With the capsule notification, the verification code is directly presented on the status bar, and we can copy it directly by clicking on it, which is quite convenient.
Innovative design "drives" curve overtaking
In the past, in China's high-end mobile phone market, Samsung, Apple and Huawei showed a three-legged trend, as Samsung gradually faded out of the Chinese market, and Huawei chips suffered from supply cuts, the high-end market only Left Apple alone. This phenomenon actually needs to be reflected.
In recent years, from the water drop screen to the full screen, from fast charging to taking pictures, domestic mobile phones have achieved catch-up with Apple in hardware design. But in terms of soft power such as operating systems, it is much inferior. Especially in recent years, among domestic manufacturers, MIUI bugs continue, Hongmeng system lacks new machine support, and subsequent growth is weak, which has cast a shadow on the high-end of domestic mobile phones.
In the face of such a status quo, OriginOS Ocean shouldered the heavy responsibility of breaking the status quo, and once again set off a digital revolution with a new model of design-driven innovation, injecting inexhaustible vitality into the domestic mobile phone operating system.
Last year's OriginOS 1.0, with atomic components, weather windows, behavioral wallpapers, Huarong grids and other new design forms unprecedented in the industry, made people shine in the case of the homogenization of mobile operating systems. After the release, in the industry and user groups, ushered in a good reputation of "easy to use, easy to use, and humanized".
The blockbuster update of OriginOS Ocean has not only been comprehensively reconstructed from fluency to convenience, bringing a new experience. And in terms of interface UI design, human-computer interaction and humanistic care, it has also ushered in reconstruction. For example, the symbolic design language, the new privacy system, the new health APP...
(The black screen part is the privacy system to protect the input password from leakage)
Every innovative design of OriginOS Ocean shows that Chinese enterprises have gone from "OEM" to "brand", from "manufacturing" to "creation", from "running" to "running" to achieving "parallel running" or even "leading" in some fields in terms of system soft power.
Today, when the operating system is considered to be the weakness of domestic mobile phone manufacturers, OriginOS Ocean will take over Huawei Hongmeng with the ultimate experience brought by innovative design and help domestic mobile phone manufacturers rise in the high-end market.