[Lieyun Network (WeChat: ilieyun) Beijing] reported on December 15
As soon as the temperature is low, electric car owners are not afraid to travel. Some netizens said that since buying a new energy vehicle, they are full of thoughts about how to charge the "electric daddy". Now it is getting colder every day, the mileage is discounted, and it is even more unintentional.
In order to realize the freedom of charging, car owners have moved. The reporter learned that after entering the winter, the charging pile on Tmall continued to sell well. Since November, transactions have increased by more than 400% year-on-year, and the average daily search volume has increased by nearly 300% year-on-year. In addition to the hot sales of fixed charging piles, car owners who are ready to return to their hometowns for the New Year will also prepare a car charge to cope with the problem of few charging piles in their hometowns.
(In order to return to the hometown to charge conveniently, some car owners choose to charge with the car)
For new energy car owners, in the cold winter, nothing is more important than charging. Car owners placed orders actively, there were Tmall merchants calling directly, charging piles sold fire, and professional installation teams urgently needed to recruit people.
More than a year ago, the domestic charging pile brand Qingda opened a flagship store on Tmall. As soon as the store opened, it caught up with the outbreak of market demand. "Car owners from Jiangsu, Shanghai, Zhejiang, Guangdong and other regions have the strongest purchase demand, and Tesla owners are the majority." According to the person in charge of the operation of The Qingda Tmall store, the main drivers who bought new energy vehicles in the past few years were chauffeurs, and the core demand was low price and convenience. In recent years, new energy vehicles have become a new choice for many families, and consumers have higher requirements for the appearance and installation services of charging piles.
(Charging pile buyer show on Tmall)
In the Tmall consumer posting comments, in addition to saying that there is no need to run around and other charging, "advanced", "professional" and "fashion" are also high-frequency words. A Tmall consumer left a message under a charging pile that because of the engagement to give a girlfriend gift, he chose a pink charging pile to give her pink romance.
According to the latest data from the Association, retail sales of new energy passenger cars reached 378,000 units in November, up 122.3% year-on-year. The penetration rate from January to November was 13.9%. The Association of Passenger Vehicles judged that the penetration rate of new energy passenger vehicles could exceed 20% in 2022.
(Installed charging pile)
This means that more charging pile installation requirements will be generated. Liu Hao, an engineer who provides charging pile installation services for Tmall consumers all year round, suggested that before purchasing charging piles, it is necessary to confirm in advance whether the property conditions in the installation area meet the requirements, such as whether the meter can be successfully applied. Be sure to choose a licensed electrician with installation experience, "charging pile installation has the risk of electric shock, and any irregular installation can lead to subsequent safety hazards." “