Wen | Zhang Shule (Columnist of People's Daily And People's Post and Telegraph, Observer of Internet and Game Industry)
In September this year, Beijing Liuqu Network Technology Co., Ltd. (hereinafter referred to as "Liuqu Technology") product "Orange Light" has not been restored to the shelves after it was removed from the iOS platform.
Orange Light is the "originator" of the domestic interactive reading community and "word game", and is considered to have created an online interactive reading experience model.
The works on Orange Light can be called online literary works, and its interactive reading mode can bring readers an immersive reading experience.
As the "originator" of the interactive reading community, Orange Light can hardly escape the "pain" of cracking the version, and the rights and interests of users who recharge from formal channels are infringed.
In addition to the "pain" of facing the cracked version of Orange Light, Six Fun Technology has also delayed restoring the Orange Light APP on the iOS platform.
Some iOS users said on Weibo that Orange Light's official Weibo completely ignored the user's voice and only released relevant content on the official Weibo, which made the players of the iOS platform feel cold.
Orange Light's response was also quite perfunctory.
On September 3 this year, orange light official website released the "announcement on the iOS orange light APP adjustment", the announcement shows, "for the current App Store can not search for orange light APP problems, orange light official is stepping up the development of a new version on the shelves."
Cracking and removing the shelves has become an unavoidable problem of Orange Light at the moment.
Cracking, for example, has been quite serious.
According to media reports, searching for "orange light" on the e-commerce platform found many related products about cracking orange light games.
These product profiles have words such as "cracked version", "unlimited in-app purchase", "unlimited flowers" and so on, and the product price ranges from a few yuan to dozens of yuan.
At the same time, the relevant public account has the relevant content of "Total Orange Light Game Cracking in October (100 Cracked Games)".
It is understood that the flowers in the orange light APP need to be purchased for a fee. Our reporter checked the orange light APP and found that the price of flowers is 1 yuan per flower.
In this regard, the Chinese network Xing Nan and Shule had an exchange, and poor Dao thought:
The solution version has always been the pain of whether it is a game or a game-like product on the Internet, which directly infringes on the interests of the platform party (mainly the benefits and user stickiness), as well as the rights and interests of consumers, and Six Fun Technology must also crack down on piracy and cracking.
But in fact, despite the clarity of rights and responsibilities, it may not be effectively achieved. In particular, the cracking party is small, scattered and not easy to find, and even if the stores on various e-commerce platforms are investigated and punished, they are just "a wave".
Such behavior, in the past single-player game piracy problem, has repeatedly occurred and eventually become an important reason for the almost "extinction" of single-player games.
Therefore, the technical game, especially for the typical action against platform bugs such as unlimited in-app purchases, the platform side can only upgrade the system and plug the loopholes to stop the loss.
As for the game cracking, it is necessary to knock on the mountain and shock the tiger-style rights protection case deterrence.
At the same time, this state has also caused content creators on Orange Light to wander.
The Chinese network reporter found in the evaluation of the Orange Light APP Android store that there were more comments that as the author of Orange Light, the plagiarism of works on the platform was serious, and it was no longer intended to be created on the Orange Light platform.
In addition, in recent years, there have been two TV series adapted from orange light works, but the Douban rating of these two TV series is far less than that of orange light originals.
It has to be said that maintaining the copyright of content creators, enhancing the derivative effect of content creators' works and forming a demonstration effect is a benign content platform development and derivative state.
Just selling IP and hyping IP is equivalent to fishing in the water.
Although there is no obligation to do it, in the long run, the stickiness and enthusiasm of creators will also dissipate.
As for how to maintain and increase the rights and interests of authors, in fact, it is the word "fame and fortune" how to provide more upward channels and monetization possibilities for high-quality creators.
It should also be noted that the consumption of young age is also a hidden danger of orange light.
According to the official website of Orange Light, Orange Light is mainly aimed at the user groups after 95 and 00.
Foolishly, directly set the threshold of access, according to the current rules of the game, up to three hours of game per week, etc., as long as the implementation is in place, the problem of young age can be solved to a certain extent.