IT Home December 14 news, according to vivo's official Weibo, today, vivo and Jingdong officially reached a strategic cooperation.
According to the cooperation goals signed by the two sides, the vivo brand will achieve mobile phone sales of more than 12 million units in three years on the Jingdong platform, with sales exceeding 30 billion yuan.
Ni Xudong, senior vice president of vivo, and Pan Haifan, general manager of JD Communications Division, signed strategic cooperation agreements with JD.com on behalf of VIVO.
IT Home learned that according to the latest report released by market research institute Counterpoint, in the past year, the market share of mobile phones in the vivo 500-599 US dollar (3190 yuan -3822 yuan) price range has risen from 10% in September 2020 to 20% this year, which is due to the hot sales of the X70 Pro series.
In 2021, Vivo launched a number of S series smartphones, positioned below the X series, so that the latter more clearly target the high-end market. Researchers say the brand's strategic layout of the Y, S, and X series has been successful.