November sales of 16136 vehicles, year-on-year growth rate of 39.2%, this year's cumulative sales exceeded 114,000 vehicles, an increase of 162.2% year-on-year, as the Great Wall's electric vehicle brand, Euler's current products are mainly concentrated in the field of small cars, take the boutique route in the same level of models The price is not cheap, the most beginner black cats have reached 69,800 yuan, so it is not easy to achieve positive growth performance. However, I don't know if Euler can continue this good situation next. "Core changing door" must have been heard on the Internet, this self-proclaimed brand that loves women more, but because of sales fraud, false publicity was sent to CCTV news by car owners.
Good Cat said in the previous publicity that the vehicle is equipped with Qualcomm's 8-core on-board processing chip, but in November, the owner pulled out the quad-core processor released by Intel in 2016, which led to the use of the vehicle and the machine being extremely poor, with a stuttering roof, low compatibility, inability to update the APP, inaccurate face recognition, deviation of navigation positioning, etc., which brought great trouble to the daily car.
However, after being exposed, Euler did not boldly admit it, but said that he had set up a special investigation team, which had the intention of prosecuting the voice, and at the same time revised and deleted the promotional materials on the official website about Qualcomm chips on November 10, but did not respond positively to the secret replacement of the core.
Perhaps Euler thinks that female car owners do not understand the car, and it is better to fool, did not expect that the facts will ferment so quickly, and finally had to issue statements one after another to explain: saying that this was originally planned in the future model, just to tell the good news to the princess Highnesses, good intentions to do bad things, and promised to give the owner a certain compensation, including 7200 yuan like a tiger wing bag, 10000 yuan charging rights, the whole vehicle life warranty and so on.
However, car owners are not satisfied with this solution of playing word games and ask for the replacement of Qualcomm chips. However, in an interview with CCTV Finance this month, the general manager of Euler Automobile indicated that the Qualcomm chip mentioned in the previous publicity was a chip used in the remote control module, and at the same time indicated that it would be carefully and thoroughly investigated to give users a satisfactory answer.
In short, at present, it is queried on the three-party platform that the number of complaints about Euler Good Cat in the past month has surged to more than a thousand. Exactly how things will develop remains to be seen. However, the replacement of chips is estimated to be unrealistic, and regardless of cost considerations, the difficulty of replacing chips alone is high, the process is complicated, and safety risks such as spontaneous combustion may occur more easily in the subsequent use process.
This incident has not yet ended, recently Euler was pulled out by consumers to export to overseas good cats to use Qualcomm 8155 chips, in the past foreign brands treat the Chinese market differently is not a minority, but in the independent brand appeared or for the first time, netizens said that this is a proper way to pit their own behavior.
The Great Wall has been operating painstakingly in China for many years and has accumulated a good reputation, but being made such a fuss by Euler will not only affect the Euler brand, but perhaps the Great Wall will also be affected to a certain extent, and even affect the trust of consumers in all domestic cars. Nowadays, with the popularization and development of the Internet, the channels for users to obtain knowledge and the means of rights protection are much richer than in the past, and car companies want not to overturn the car in the gutter, or clean themselves and cherish the feathers.