Author 丨 Zhang Rui
Produced | Shenzhen Network Tencent News Xiaoman Studio
Following the launch of Xiaomi's self-developed surging C1 and Vivo's launch of vivo V1 chip, OPPO released its first self-developed chip - Mariana MariSilicon X at the OPPO Future Technology Conference held today. This is the first image-specific NPU chip independently designed and independently developed by OPPO, and is the world's first mobile 6nm imaging-specific NPU.
OPPO founder Chen Mingyong said at the scene, "OPPO self-developed chip project has been advancing, the current team has thousands of people, self-developed chip is the focus of OPPO's future research and development." ”
In today's chip industry is so mature, why does OPPO have to develop its own chips? Chen Mingyong said that it is mainly based on the two aspects of user needs and strategic choices.
"In terms of users, the user's demand for mobile phone images is constantly upgrading, although OPPO has more than 10 years of image technology accumulation, but the deeper we go, the more we find that in order to truly solve the imaging industry problems and provide product experiences that exceed user expectations, we must work hard from the chip to provide chip-level solutions; in terms of strategy, in the era of mutual integration of all things, we must solve key problems through key technologies." A technology company, if there is no underlying core technology, there can be no future; and without the underlying core technology flagship products, is a castle in the air. OPPO has formulated a 3+N+X technology strategy in 2020, cutting into the chip to focus on the underlying core technology, so that soft, hard, and service can play a synergistic advantage, and truly do a good job in the consistency and consistency of user experience. ”
For why the first chip chose the image NPU, Jiang Bo, senior director of OPPO chip products, said at the scene, "The general chip performance cannot meet the ai's demand for computing image computing power and energy efficiency, and can only be solved through self-developed special NPU." That's why our first chip chose an image NPU. Mariana MariSilicon X's AI hash rate rivals Apple's. ”
In addition to the chip, Chen Mingyong also revealed strategic actions such as brand renewal and organizational integration at the scene.
In terms of brand renewal, OPPO has upgraded its brand proposition to smile forward. "Moving forward with a smile stems from OPPO's duty value: insist on doing the right thing, the right road, not afraid of far, not afraid of difficulties." I think that no matter what kind of difficulties we face, only by moving forward can we solve the problem. Moving forward with a smile is OPPO's posture along the way, and it is also our attitude towards the future. Chen Mingyong said.
In terms of organizational integration, OPPO and OnePlus have achieved organizational integration. "This year, OnePlus mobile phones officially returned to OPPO and became a sub-brand of OPPO. In the future, OPPO and OnePlus will work together to provide users with more complete and ultimate products and experiences. Pete has now also returned to the OPPO family as OPPO's Chief Product Officer. Pete is a super product manager. Tomorrow at the same time, he will bring you the first folding screen mobile phone of OPPO, which is very groundbreaking."
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