Following the revelation last week that the vivo S12 series will be equipped with the Tianji 1200 chip, vivo officials finally released the official poster of the new product launch conference on December 14, and the official announcement that the vivo S12 series will be officially released on December 22. And the slogan of the new product launch is: all-round excellent and naturally outstanding.
It is worth noting that there is a detail in the official poster, that is, the capitalized product model S12, in which the "1" part is replaced by the side view of the mobile phone. Vivo officially tries to hint at us through this detail that the vivo S12 series will continue the extremely thin and light design, and the appearance and feel do not have to worry.
Next, take a look at the official product Slogan. The slogan of the vivo S9 series is "44 million polar night soft light selfies", and the slogan of the vivo S10 series is "natural soft light portrait, illuminating my beauty". On the upcoming vivo S12 series, the product's Slogan has become "comprehensively outstanding and naturally outstanding". Combined with MediaTek's official affirmation of the performance of Tianji 1200, it is not difficult to see that this time the vivo S12 series will no longer be limited to the absolute advantages of front-facing images in product research and development, but will evolve into a comprehensive and excellent image flagship.
After successfully establishing the exclusive labels in the two major industries of "thin and light" and "image", the S series has finally begun to embark on the road of transformation. The strategic significance of the S series for vivo is also becoming more and more important. Data released by Counterpoint Research shows that Vivo's market share in the price range of $500 to $599 rose in September from 10% in September 2020 to 20% in September 2021, and the S series made a significant contribution to this data.
From the internal code name of "Superman", to the Tianji 1200 chip jointly optimized by vivo and MediaTek, and this time on top of the "comprehensive excellence" Slogan, we can see that the new generation of vivo S12 series mobile phones is about to usher in a comprehensive upgrade. More powerful performance, thinner body, better imagery, vivo S12 series and what other surprises, let's wait and see!