Guangzhou, December 12, 2021 )- On December 12, GAC Toyota's 2022 Leiling model was officially launched. From now on, new cars will arrive at the store and start delivery. The new car has been fully upgraded, including the further advancement of intelligent configuration, the expansion of optional power for sports models, the expansion of the range of optional body colors, and the further reduction of fuel consumption of the dual engine version. At present, the Leiling family has a total of 2 styles, 3 major powers, a total of 13 model classes, and a price range of 113,800-152,800 yuan, providing consumers with a TNGA high-value car experience at their fingertips.
In 2022, GAC Toyota will aim to produce and sell one million units per year, and officially launch an impact on the head camp of joint venture car companies. To this end, GAC Toyota has continuously improved its product layout, built and consolidated the "TNGA product pyramid", and raised the "spire" by launching high-grade models such as Xena and Weisa, and is committed to consolidating the "tower base" at the same time, so that more consumers can experience the "standard" charm of TNGA at their fingertips. The 2022 Ralink should be born from time to time.
Upgrade the "Intelligent" configuration, and "Intelligent Interconnection Function" further explores the entry-level version
Under the new development pattern of "double circulation", the 2022 Leiling Intelligent has advanced, and the whole system is basically equipped with intelligent functions, which is committed to improving the user's intelligent travel experience and meeting people's beautiful yearning for the leap in the quality of life. The 2022 Leiling all series of vehicle networking carrying rate reached 100%, and according to user needs, further reduce the entry threshold of intelligent configuration: in the 127,800 and above version of the new remote start air conditioning, users can easily achieve remote air conditioning control through the Fengyun Xing APP on the mobile phone. In addition, in the TNGA1.5L leading version and dual-engine aggressive version, the new CarPlay and HiCar functions added in the leading version, together with the current CarLife functions of other versions*1, users can connect with the mobile phone through the vehicle, making it more convenient and more entertaining in the process of using the car.
Continue to expand the shape, color selection version, more choices
In the face of the changing car needs of different types of users, the Leiling family continues to expand the model level version to meet consumers' car purchase preferences for different power and different shapes, and to give back to consumers' love and recognition with more diversified and personalized choices. The 2022 Leiling model expands the optional power of the sports version of the model, adding the TNGA 1.5L sport version, so that young consumers who pursue "cost performance" can get the double satisfaction of "intelligent" car and "sporty" modeling. In addition, in terms of body color, the Skyline White Car color, which is widely loved by young people, has been added as a full range of optional.
At present, the Leiling family has 2 kinds of shapes, 9 kinds of body colors, and TNGA 1.5L, 185T, 1.8L dual engine three kinds of power rich choices, to meet the more diverse collocation preferences of young consumer groups.
Increased diversified user communication channels, "one day Thunder Ling, lifelong friends"
"Love Leiling!" This is not only a slogan of the Leiling family, but also represents the Leiling family's hope to convey the concept of "love of life" to users through "cost-effective" product strength and various interactive channels. Let this group of like-minded car owners become friends, interact with them, listen to their voices, and make them the most loyal fans of GAC Toyota.
Online, Leiling relies on the official community "Enjoy Club" forum to normalize user interaction and continue to carry out a variety of car owner topic interaction. Offline, Leiling organizes various interesting exchange activities according to the recent trend and the preferences of car owners. For example, the recent linkage local auto show, the "Love Leiling, Wisdom Fun Party" series of car owners camping activities carried out in 6 major cities across the country, through the recently popular Glamping (exquisite camping) form, in a pleasant activity atmosphere, together with car owners and prospective car owners to personally exchange Leiling's maintenance experience and share life anecdotes. Adhering to the concept of "one day Leiling, lifelong friend", with a cooler and smarter car experience, through Leiling, young users with common hobbies will be linked together to build a "Leiling family circle of friends".
At present, GAC Toyota continues to promote brand evolution and strives to build a system capability for production and sales of millions of units. In the future, the Leiling family will continue to consolidate the "pyramid" of GAC Toyota's product matrix with smarter and more comfortable product strength, and consolidate the status of "smart home car value benchmark". With a diversified car experience that exceeds consumer expectations, we will continue to "mass-produce happiness" for users.