laitimes

MPV market benchmark: 22 years in China, Buick GL8 cumulative sales exceeded 1.5 million units

Today, Fast Technology learned from SAIC-GM that the cumulative sales of Buick GL8 officially exceeded 1.5 million vehicles!

MPV market benchmark: 22 years in China, Buick GL8 cumulative sales exceeded 1.5 million units

From January to November this year, the cumulative sales of the Buick GL8 family was 149175 vehicles, an increase of 9% year-on-year, accounting for 43% of the total sales of more than 300,000 medium and large luxury MPV in China, and in the joint venture brand MPV models, the proportion was as high as 53%, ranking first in the market segment, which can be called the benchmark product of the MPV market.

The Buick GL8 was first put into production in China in 1999, when the regular wheelbase version was called GL8 2.5, while the long wheelbase version was called GL8 First Land.

After 22 years of development and five generations of product changes, gl8 is now more subdivided, with gl8 Evia, GL8 ES Luzun and GL8 road business class three product series, a total of 16 models, covering four-seat, six-seat and seven-seat three-seat layout, but also provides a well-being model to meet the needs of special people.

MPV market benchmark: 22 years in China, Buick GL8 cumulative sales exceeded 1.5 million units
MPV market benchmark: 22 years in China, Buick GL8 cumulative sales exceeded 1.5 million units
MPV market benchmark: 22 years in China, Buick GL8 cumulative sales exceeded 1.5 million units

The reason why GL8 is popular and is accepted by mass consumers is inseparable from its own product characteristics, and has always been unique in terms of comfort and silence, which is more fully reflected in GL8.

Coupled with the product positioning of IKEA, GL8 has not yet met an opponent in the field of high-end MPV segments.

The Buick GL8 in the MPV field is like the Toyota Highlander in the SUV field, which has always been challenged, but has never been surpassed.

However, with the opening of the three-child policy, multi-child families are bound to become the main force of consumption, MPV is likely to become the next flashpoint, GL8 will also usher in more and more powerful competitors, as to whether its benchmarking position can be shaken, or to the market to verify.

Read on