Shenzhen News Network, December 12, 2021 On December 10, the 26th Macao International Trade and Investment Fair (MIF Exhibition) kicked off at The Venetian Macao. One of the important itineraries of the 2021 Shenzhen-Macao Creativity Week, the 2021 "Digital Shenzhen-Macao" Twin Cities Digital Creativity Exhibition MIF Exhibition Macau Station also appeared at the Macau MIF Exhibition, booth number X23. 14 outstanding digital creative enterprises and institutions from Shenzhen municipality have made a concentrated appearance, bringing the latest digital creative innovation achievements, aiming to link the excellent Portuguese-speaking international culture, promote integration, promote cultural, design and digital diversified innovation, and deepen the integration and development of culture and technology in the Guangdong-Hong Kong-Macao Greater Bay Area. Shenzhen-Macao Creativity Week is a cultural exchange platform jointly promoted by the governments of Shenzhen and Macao. With the theme of "Digital Empowerment of Bay Area Power", the 2021 Shenzhen-Macao Creativity Week launched a total of eight major itineraries, of which the 2021 "Digital Shenzhen-Macao" Twin Cities Digital Creativity Exhibition MIF Macau Station is one of the two touring exhibitions that have attracted much attention. The event was supported by the Governments of Shenzhen and Macao, and was supported by the Macao Foundation, the Economic and Technological Development Bureau of the Economic and Financial Department of the Macao Special Administrative Region, the Tourism Bureau of the Department of Economy and Finance of the Macao Special Administrative Region, the Trade and Investment Promotion Bureau of the Economic and Financial Department of the Macao Special Administrative Region, the Cultural Bureau of the Department of Social and Cultural Affairs of the Macao Special Administrative Region; the Publicity Department of the Shenzhen Municipal Committee of the Communist Party of China, the United Front Work Department of the Shenzhen Municipal Committee of the Communist Party of China, the Greater Bay Area Office of the Shenzhen Municipal Committee of the Communist Party of China (Hong Kong and Macao Office of the Shenzhen Municipal Government), the Foreign Affairs and Overseas Chinese Affairs Committee of the Standing Committee of the Shenzhen Municipal People's Congress, the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, Supported by the Shenzhen Municipal Committee of the Chinese People's Political Consultative Conference on Hong Kong, Macao, Taiwan, and Foreign Affairs, the Shenzhen Federation of Industry and Commerce, the United Front Work Department of the Futian District Committee of the Communist Party of China, the United Front Work Department of the Shenzhen Longgang District Committee of the Communist Party of China, the Friendship Association of cppcc members of Shenzhen Municipal Committee of the Chinese People's Political Consultative Conference, and the Shenzhen Overseas Chinese Entrepreneurs International Federation; Co-organized by Shenzhen Cultural and Creative Industry Association, Shenzhen Digital Creativity and Multimedia Industry Association, Shenzhen Dinghan Culture, Macao E-sports Association, Macao Cultural and Creative Management Society, and Macao Interior Building Decoration Association. The MiF Exhibition of Positive Interaction between the Industries of Shenzhen and Macao is an annual international economic and trade event with the highest specifications and the largest scale in Macao, hosted by the Macao Trade and Investment Promotion Agency. The 2021 "Digital Shenzhen-Macao" Twin Cities Digital Creativity Exhibition MIF Exhibition Macau Station presents digital media, VR interaction, AR solutions, film and television production, 8K hd screen technology, precision technology, original IP and other high-tech digital creative exhibits, and comprehensively displays the latest digital creative achievements in the Bay Area to Macao enterprises and international buyers. It is reported that the Shenzhen-Macao Creativity Week is an important project to further deepen Guangdong-Macao cooperation and fully implement the Guangdong-Macao Cooperation Framework Agreement. The theme of this year's "Shenzhen-Macao Creativity Week" is "Digital Empowerment, Bay Area Power", which is more in line with the integration and development requirements of the cultural and creative industries in Shenzhen and Macao. The Digital Creative Enterprise Pavilion participating in the MIF Macao Exhibition focused on shenzhen's development achievements in the digital creative industry and the rich innovative and creative achievements of the 2021 Shenzhen-Macao Creativity Week series of activities. This year's "Hengqin Guangdong-Macao In-depth Cooperation Zone Construction Overall Plan" was released to comprehensively promote the win-win development of Guangdong-Macao cooperation, and the 2021 Shenzhen-Macao Creativity Week activities, firmly focusing on the theme of "Digital Empowerment, Bay Area Power", launched a series of exhibitions, competitions, lectures, roundtables, investment matchmaking meetings and enterprise inspection and exchange activities, which promoted the integrated development of the digital creative industries in Shenzhen and Macao and the win-win development of digital creative enterprises in Shenzhen and Macao, and enhanced the cross-regional cross-border integration and development model innovation of the digital creative industries of the two places. It has injected new momentum into the high-quality economic development of the two places. According to the organizers, in the overall project layout of this year's Shenzhen-Macao Creativity Week, it deeply integrates the national development layout and the macro environment of the regional development of Shenzhen and Macao, combines the trend of world economic development pattern, and improves the specific ways, methods and contents of serving entrepreneurs in the two places; in addition to innovating in the concept and content of the project, it adds specific content in the implementation of the project, especially focusing on the "double positive role" of talent and rule docking in Shenzhen and Macao, providing convenience for young entrepreneurs and entrepreneurs in Shenzhen and Macao. It is reported that the 2021 Shenzhen-Macao Creativity Week closely follows the global economic development trend of industrial digitalization and digital industrialization, actively promotes the integration and development of digital technology and cultural creativity around the trend of digital development of cultural and creative industries, and further enhances the scientific and technological content and cultural temperature of the series of activities of Shenzhen-Australia Creativity Week. The 2021 "Digital Shenzhen-Macao" Twin Cities Digital Creativity Exhibition Macao Exhibition invites core enterprises representing the level of Shenzhen's digital creative industry to exhibit the innovative and creative achievements of this Shenzhen-Macao Creativity Week and land more exchange results. High-tech digital products appeared in this touring exhibition, and 14 digital creative related enterprises from Shenzhen conducted a three-day display. Sophisticated digital creative products and fantastic visual effects attracted the attention of a large number of exhibitors. The latest 3D holographic intelligent sales machine exhibited by Jinyafu Group at the 2021 "Digital Shenzhen-Macao" Twin Cities Digital Creativity Exhibition MiF Exhibition Hall at the Macao Station Pavilion showed the audience the innovative mode of "digital jewelry cultural creation" and intuitively demonstrated the intelligent leap of the "digital" era of the jewelry industry; the series of holographic projection devices of Panrui Technology not only have transparent projection TVs and transparent projection advertising machines imaged on transparent acrylic boards, but also have non-contact ladder control devices for air imaging elevators; in terms of stereoscopic visual effects, The culture of the interdisciplinary creative digital experience firm brings large-scale naked-eye 3D super cool stereoscopic water tank special effects, creating a high-tech experience that combines space, vision and interaction. Magic Show's 360-degree dome cinema and glasses-free 3D box create an immersive interactive light and shadow experience with unique field coverage, creating a beautiful and dreamlike space, and Fiyta brings the commemorative watches of the past generations to convey the excellence of mainland watchmaking skills to the Macao Watch Museum and the Macao Watch Collection. Leaders visited the 8K ultra-clear video field, BitVision exhibited a large-screen splicing solution with a refresh rate of 60HZ, a resolution of 8K×2K, and a random combination; the largest ultra-high-definition 8K content creation and operation service platform in China, Andtvida also introduced the 100 cities and thousands of screens project and the latest 8K ultra-clear technology achievements to Macao audiences; in the VR/AR field, Cosmax's VR interaction and AR digital applications are sophisticated solutions, so that the audience can experience the virtual reality illusion immersively Shanhai Jing culture, a technology company with indoor miniaturization and interactive entertainment, brings somatosensory trampolines, immersive football arenas, 3D interactive projection archery games, and exhibits innovative interactive entertainment products with functions such as education, entertainment and display. At the exhibition site, the original animation producer Yuanren Animation had 10 million fans and more than 10 billion plays of the domestic animation IP Hudun Xiaodun Xiaodaoshi on the whole network; Guangdong Xingyu brought large-scale IP digital film production experience, bringing content creativity and publicity and sharing; Dinghan Culture introduced the original IP musical theater planning and creative brand comprehensive service experience to macao audiences. Shenzhen Digital Creativity and Multimedia Industry Association and Shenzhen Cultural and Creative Industry Association also focused on promoting member enterprises' creative products in smart cities, exhibitions, digital content, theme parks, cultural tourism night tours, new media art, digital beauty, smart devices and so on. It is reported that the tour exhibition seeks cooperation in Macao's hotel industry, exhibition industry, theater, museum and other industries and institutions, covering professional categories covering culture, tourism, sports, economic science and technology, education, etc., and will also promote the research of relevant industry-university-research projects with Universities such as Macau University of Science and Technology to promote the integration and development of the two places. Visiting Macau University of Science and Technology To visit the State Key Laboratory of Lunar and Planetary Sciences of Macau University of Science and Technology During the Macao Tour Exhibition, the Shenzhen-Macao Creative Week exhibitors conducted a series of visits, visits and discussions. On December 9, the Shenzhen Federation of Industry and Commerce led a team of relevant cultural departments of the Shenzhen Municipal Government, entrepreneurs and exhibitors of the Shenzhen-Macao Creativity Week to visit the Macao Trade and Investment Promotion Institute to conduct in-depth exchanges on strengthening cooperation in the fields of commerce, trade and culture between Shenzhen and Macao. On December 10th, the Shenzhen Federation of Industry and Commerce led a team of relevant cultural departments of the Shenzhen Municipal Government, entrepreneurs and exhibitors of the Shenzhen-Macao Creativity Week to visit macau University of Science and Technology to discuss cooperation in building an industry-university-research base, jointly promoting collaborative innovation in Guangdong, Hong Kong and Macao, and seeking cooperation space for youth employment and entrepreneurship in Shenzhen and Macao. During the period, he also visited the exhibition hall of school history and achievements to understand the history of hard work. He also visited the State Key Laboratory of Lunar and Planetary Sciences, the first state key laboratory in the field of astronomy and planetary sciences in China, and visited the State Key Laboratory of Quality Research in Chinese Medicines to learn about emerging scientific research achievements. Luohu District Government and Macao Young Entrepreneurs Symposium Luohu District Culture, Radio, Television, Tourism and Sports Bureau signed a contract with the Macao E-sports Federation On December 11, the Shenzhen-Macao Creativity Week delegation participated in the Luohu District Government and Macao Young Entrepreneurs Symposium to talk about cooperation between Shenzhen-Macao digital e-sports, cultural creativity and decoration design industries. At the meeting, the Luohu District Bureau of Culture, Radio, Television, Tourism and Sports and the Macao E-sports Federation signed a cooperation intention agreement on the settlement and promotion of e-sports clubs and the promotion of the event, and the Shenzhen-Macao Digital E-sports Exchange and Cooperation and signed a cooperation intention agreement; the Luohu District Federation of Industry and Commerce and the Macao Cultural and Creative Industry Management Society signed a cooperation intention agreement on promoting the settlement and promotion of Macao designer representatives and building a designer training base, and the Shenzhen-Hong Kong-Macao Exchange and Cooperation Intention Agreement; Shenzhen Bailima Group and the Macao Interior Building Decoration Association signed a cooperation intention agreement on promoting the settlement and promotion of industry representatives. To build a training base for the decoration industry, Shenzhen-Australia Digital Exchange cooperated and signed an agreement. The 2021 Shenzhen-Macao Creativity Week focuses on the theme and actively promotes cross-border and cross-border forces to participate in the innovation and cooperation between Shenzhen and Macao and open up a win-win road. It is understood that since the inception of the Shenzhen-Macao Creativity Week, it has gathered and integrated more than 1,000 enterprises and institutions in Shenzhen and Macao to participate in exhibitions and related activities, and the two places have exchanged more than 200 visits and exchanges; more than 400 projects have been promoted, and more than 20 major projects including the Shenzhen-Macao International Culture and Science and Technology Park have been transformed and landed. Shenzhen-Macao Creativity Week has become a cultural exchange platform jointly cultivated by the shenzhen and Macao governments, and has been included in the "Shenzhen Cultural Menu" and "Creative December" important projects.
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