On December 13, Tesla CEO Musk confirmed that it will not provide any official color for the electric pickup truck Cybertruck, and the Cyberruck bought by consumers will only be the original color of stainless steel.
Cybertruck uses a 30X cold-rolled stainless steel structural shell with very high strength, but this also limits the color selection and cannot be painted like a normal car. Musk has previously said that perhaps a coating should be applied to Cyberteruck and then spray painted.
A few days ago, the Cyberruck prototype was exposed, netizens asked Tesla whether it would provide an official film for it, Musk said that there was no early stage, but there were many third-party options. Musk then said that Cybertruck doesn't have any color matching, and you can have any color you want.
The phrase comes from Ford founder Henry Ford, who once said, "Any customer can paint a car in any color he wants, as long as it's originally black." "I have to say that this ancient idea is indeed extremely novel, and now car companies will provide many colors for products, but no matter how many colors there are, there will be people who are not satisfied, but it is better to completely give the choice to the user and let the user paint it himself."
More importantly, for ordinary people, painting the car is not an easy task, not to mention the color matching choice, the paint spray evenly few people can complete, most people can only find a professional organization to paint the car. Car companies can also provide official painting services and formulate some fancy color schemes to attract all kinds of users.
Musk has complained on Weibo before that selling cars is not profitable at all, selling accessories makes money, just like selling razors and selling blades. Indeed, the car film is thousands of pieces, more than the profit of the whole car, it seems that Musk has found a new way to make money, and perhaps other car companies will follow suit.
Now Tesla needs to focus on color matching, electric pickup cyberruck is expected to start delivery in 2023, but the order has accumulated 1.2 million units. Recently, many consumers who are not in a hurry have chosen to return the order and buy a Ford electric pickup truck instead. If Tesla can't deliver Cyberruck early, there could be more consumers who charge back.