Text/Di Lin Review/Zhang Ziyang Correction/ZhiQiu
According to the data released by the State Post Bureau, in 2021, China's express delivery business will exceed the mark of 100 billion pieces.
At the same time, under the role of the relevant units "entering the market to cool down", the price war in the domestic express delivery market has tended to ease.
The "culprit" who set off this crazy price war, Jitu Express, also achieved its goal of gaining a foothold in the field of Chinese express delivery after being punished.
On December 3 and 5, the State Post Bureau held a symposium in which Jitu, who was not eligible to participate in the past, is now in attendance, alongside Tongda and SF.
Not only that, but Jitu Express has an additional harvest - the annexation of Bestway.
On October 29, Jitu Express and Best reached a strategic cooperation intention; on December 10, the enterprise inspection platform showed that the industrial and commercial changes of Best Logistics affiliates occurred, and Jitu Express Co., Ltd., which is 100% owned, became a new shareholder.
This means that the Best Group, which sold itself for 6.8 billion yuan, has been completely classified into the camp of Jitu Express.
Although best group's own operating conditions are worrying, it has continued to lose money in the past 4 years and has not been able to turn losses into profits so far. But it is undeniable that the inclusion of Best Group will make Jitu Express more powerful.
After all, Best Group once had three links and one reach, and its strength in warehousing, supply chain and other businesses should not be underestimated.
The acquisition of Best Group can allow Jitu Express, which has an unstable foundation, to obtain the terminal outlets laid by the former in the Chinese market, thereby enriching its own express delivery network in China and enhancing its competitiveness.
It is worth mentioning that after being acquired by Jitu Express, Best Group was also able to cut off the continuous loss of the express delivery business, and then focus on the development of express transportation and other businesses.
In addition, Alibaba, which is behind best group, can also reach some kind of interest exchange with Pole Rabbit Express through best group.
Since then, China's express delivery industry has really shuffled, and the Tongda department has both hugged the group for warmth and competition with each other; SF and Jingdong have mastered the high-end express delivery market and are constantly penetrating into the sinking market and competing with the Tongda system for territory.
The use of price wars to break into the Chinese express delivery market, has been because of disrupting market competition has offended the above-mentioned local giants, so the current Pole Rabbit express is in a "helpless" situation.
Once jitu express has a decision-making error in the development process, the author believes that the Tongda department and SF and Jingdong will definitely rush to the top.
Although when other express delivery companies fall, Tongda Department and SF Jingdong will do the same, but for Jitu Express, the giants should have some different emotions.
Of course, since Jitu Express dared to offend the local giants very arrogantly when it first arrived, it was naturally because it had confidence.
Although born in Southeast Asia, Jitu Express actually has a very deep OPPO background, and there is also business cooperation with Pinduoduo.
In addition, Jitu Express also very cleverly chose "rural encirclement of the city", starting from the sinking market to use the traffic of Pinduoduo to accelerate the expansion.
Therefore, there is also a third-party capital blessed by the pole rabbit express, in less than two years, in less than two years, set off an uproar in the Chinese express delivery market, and muddy waters to fish to stand on its feet.
It should be noted that the "invasion" of Jitu Express triggered the catfish effect, and after the intensification of competition between Tongda, SF and JD.com, the entire Chinese express delivery industry maintained rapid growth.
According to the data released by the Prospective Industry Research Institute, it is expected that in 2026, the business revenue of the domestic express delivery industry will exceed 1.5 trillion yuan.
On the whole, the spoiler of Jitu Express has disadvantages and relative benefits, and the "inner volume" of the express delivery industry will inevitably benefit one or more parties.
However, If Jitu Express chooses to enter in this way, the challenges facing it will inevitably be more severe. As for whether this "Indonesian rabbit" can withstand the pressure of the siege of local giants and continue to move forward, we will wait and see.