With the wave of mobile Internet and the rise of smart homes, high-end TV users are no longer satisfied with the presentation of audio and painting, and intelligent interconnection, software optimization, content platform, and scene interconnection have become new needs. Whoever can meet these new needs will be able to stand out and lead in a highly competitive market.
Casarte TV relies on the advantages of the open ecosystem system of the three-winged bird brand to provide users with a full range of customization of software, hardware and usage scenarios, bringing a new way of smart life, and becoming a new trend in the development of the industry.
How to get out of the high-end TV market dilemma?
In the past 2021, China's TV industry has experienced a shortage of upstream chips, rising panel prices, and sluggish market demand, and sales have been directly affected. According to data from Aowei Cloud Network, China's TV retail sales volume in 2021 will be 38.35 million units, down 13.8% year-on-year.
In addition to the reasons for the rising cost of the industrial chain, the lack of "qualitative breakthroughs" in the innovation and application of TV products is difficult to stimulate consumption, and the changes in user demand are also the main reasons. Smart TVs have been the idea of 10 years ago, and in the past 10 years, other smart display hardware devices led by smart phones have been constantly innovating and breaking through. Brushing mobile phone videos has become a "must for life" for most people.
It is worth noting that under the influence of factors such as sluggish overall demand and impact on the upstream supply chain, Casarte TV has formed a sharp contrast with the industry, and achieved double-digit contrarian growth throughout the year last year, which has aroused the attention of the industry. How does Casarte TV do it? This is thanks to its two major innovations, which hit the core point of high-end users' perception of the future of high-end TV.
The first is to innovate high-end sound and picture technology to realize the customization of TV hardware
With the improvement of the quality of life, the user's demand for the function of the TV is also gradually improving, hoping to enjoy the cinema-level movie viewing effect at home, as well as the live passion and atmosphere of the international top sports events.
Casarte TV has done for the user's exclusive custom picture quality processing technology, including dazzling painted shadow, brilliance intelligent control, MEMC motion compensation and other six major technologies, so that the TV screen automatically adjusts the picture quality color according to the film theme, the picture level is more vivid, the color gamut is wider, to ensure that every pixel can be perfectly presented, so that users can get an immersive viewing experience; in terms of sound quality, equipped with professional Yamaha audio, through YPAO sound field positioning technology, multi-point measurement of the room, so that the sound effect is more shocking, Audiophile-level audiovisual effects.
Not only that, Casarte TV relies on 128G smart storage, even in the face of 4K HD film and television series, there is no need to buffer and play immediately, users can open popular cinema movies and televisions at home, and can enjoy high-end private theater scenes at low cost without waiting.
The second is to change lanes to achieve the customization of living room wisdom scenes
In addition to technological innovation, Casarte TV took the lead in transforming the scene in the industry, relying on the three-winged bird ecological platform, forming an intelligent scene with the interconnection of smart home appliances, and realizing the four major scenarios of smart movie viewing, smart interconnection, smart education and smart entertainment. Users can customize according to their needs, whether it is a film and television enthusiast, or a fitness expert, or a social enthusiast, there are corresponding solutions.
In the smart interconnection scenario, Casarte TV acts as the entrance to the smart home, interacting with users in an all-round way like a "housekeeper" to achieve whole-house information management. Users just have to shout: "Hello TV, sweep the floor!" The sweeper will immediately start working, and the TV screen can be transmitted to the refrigerator in real time through the cross-screen transmission function. In the smart education scenario, Casarte TV creates a healthy learning environment for children at home through AI learning and four-certain management. In the smart entertainment scene, Casarte TV is equipped with cloud games, and you can also enjoy many popular games such as King of Fighters and Original God at home.
With differentiated scene ecological thinking, Casarte TV meets the individual needs of each family in the application of real life, creates a top smart scene service experience, and through personalized customization services, enables users to enjoy a new lifestyle in the era of personalized consumption, and opens up a new perspective on the development of the TV industry.